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Content Experience Designer

Job Reference: 907-159

National Institute for Health and Care Excellence
£40,057 - £45,839

The National Institute for Health and Care Excellence (NICE) is the independent organisation responsible for providing national guidance and advice on promoting high quality health, public health and social care.

Our role is to improve outcomes for people using the NHS and other public health and social care services. We do this by:

  • Producing evidence-based guidance and advice for health, public health and social care practitioners.
  • Developing quality standards and performance metrics for those providing and commissioning health, public health and social care services;
  • Providing a range of information services for commissioners, practitioners and managers across the spectrum of health and social care.

Please note - if the advertised role is based in London, it will attract a High Cost Area Supplement.

After applying via NHS Jobs, your submitted application will be imported into our preferred Third-party recruitment system. All subsequent information regarding your application will be generated from NICE Recruitment Trac system administered by NHS Midlands and Lancashire Commissioning Support Unit (MLCSU). If you are appointed to a post, information will also be transferred into the NHS Electronic Staff Records system.

You will not be able to track the progress of your application or receive messages through NHS Jobs, and furthermore, as an employer, we will not be able to respond to any e-mails sent to us via NHS Jobs. If you have a query relating to your application, please contact the recruitment team at

Role title: Content Experience Designer

Location: Manchester

This is a Fixed Term contract due to end 31 Jan 2023

The Role

Reporting to the Lead Content Designer, the Content Experience Designer will be responsible for making sure that our guidance, products and services are user focused, accessible and easy to use. You will be part of a multidisciplinary team working on a content transformation project. You will also have the opportunity to be part of our growing Content Community of Practice.

NICE is going through an exciting period of transformation, and as part of this we're running a project to provide a more integrated experience on our website and beyond. This project will enter in Alpha in March 2022. As part of this work we'll want to continue moving the project through to the beta and live phases. We also want to explore how to replicate and scale the process and build the capabilities inhouse to adopt content design as an organisation. This role will help deliver the project and get us to a place where we have enough internal capability to continue it ourselves. Based on our existing progress to date we envisage this process to take around a year, although there may be room for extension.

What you will bring to NICE

To be considered for this role, we are looking for someone who can:

· design complex, evidence-based content

· use evidence, data and user research to produce content

· help us make sure that best practice content design principles are embedded in all our work

· build strong relationship management and team working skills.


The post holder should be able to demonstrate experience of the following:

  • Creating, writing and iterating content designed to meet user needs and using best practice in writing for the web.
  • Making complex language, data and processes easy to understand.
  • Creating content patterns based on user research.
  • Working in multi-disciplinary teams, while following an Agile methodology.
  • Helping others to understand what content design is, why it’s important and how to work with content designers.


Applicants should be able to demonstrate the essential criteria from the attached person specification within their applications to be considered for this role.

The Department

The Digital, Information and Technology directorate is responsible for is a 70 strong team of digital, information and technology professionals. Our digital teams adopt a user centric agile methodology and work in multi-disciplinary teams with analytics and insight to develop and maintain NICE’s suite of digital and technology services.

For an informal discussion please contact Jane Wright, Lead Content Designer,

Closing date: 12 December 2021
Interview date:January (TBC)


· Here at NICE we are passionate and proud of the work we do and the impact we make.

· We can offer you a great place to work with good benefits, flexible working, and a supportive, friendly and inclusive environment.

· We have an academic culture committed to producing high quality work and we take collective responsibility.

Our main purpose is to improve health and wellbeing by putting science and evidence at the heart of health and care decision making. As an organisation we all collaborate to achieve this same goal through empowering our workforce to do great things!

We are going through an exciting period of change and rapid growth. There could not be a better time to join us.

We have modern offices in Manchester city centre and Stratford, London. Please take into consideration that you may be required to commute to one of our offices for business purposes.

Staff are encouraged to work 1 day a week or 4 days in a month in the office. We are a flexible employer, and you will have the opportunity to discuss any potential for flexible working with your manager.

Important - Due to NICE’s use of anonymised recruitment practices we ask all candidates not to include any personal details within their application. Please ensure you provide sufficient detail in the supporting information section to allow our team to make an informed judgement about your suitability for this role at this stage. CV’s will not be considered.


NICE is committed to the equality, diversity and inclusion of all our candidates and staff, and we are committed to creating a workforce which represents the communities we serve. We welcome applications from everyone, and in particular we encourage applications from candidates with disabilities, and candidates from black, Asian and minority ethnic backgrounds who are currently under-represented in our workforce.

Please contact if you wish to discuss any additional needs or reasonable adjustments which may support your success at interview.


The National Institute for Health and Care Excellence offers a dynamic and friendly working environment where teamwork is highly valued.

We offer a range of benefits including:

  • NHS pension scheme and childcare voucher scheme
  • We provide a thorough induction programme
  • Personal development is supported through extensive training and development opportunities
  • We promote flexible working to help staff achieve a healthy work life balance
  • We value equality and diversity and welcomes applicants from all sections of the community
  • We will interview all disabled applicants who meet the essential criteria in line with the NHS Guaranteed Interview Scheme

Please make sure that you read the job description and person specification as your application will be shortlisted against these criteria.

Please provide full contact details for all referees within your application form including email addresses. Referees provided must include your current line manager and cover the last two employers.

We reserve the right to close any vacancies from further submissions when we have received sufficient applications from which to make a shortlist. Please ensure you apply without delay if you wish to be considered for this role.

Please note all contact is made via NICE Recruitment – Trac system administered by NHS Midlands and Lancashire Commissioning Support Unit (MLCSU). Please check your account regularly. If you are shortlisted for interview you will be required to provide proof of ID and the right to work in the UK. (Please refer to attached guidance documents for further details). Failure to bring the required proof will mean that we may be unable to proceed with your interview.

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