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NB: This vacancy closed to applications on 04/08/2021.

Communications Lead

Job Reference: J192-A-21-11489

Turning Point
Up to £25,000 pro rata

Turning Point, working in partnership with Mind in the City, Hackney and Waltham Forest and Antidote, provide the City and Hackney Recovery service. The service is based in each of City and Hackney’s neighbourhoods in order to be accessible, local and inclusive. A full integrated service will contribute to recovery, social inclusion and improving the quality of life of all our service users in the City of London and Hackney borough. It will be shaped by the community needs and voices of service users, carers, families, communities, all staff and volunteers. The service has three elements: Out There, Everywhere- specialist outreach, in reach and engagement; Building Blocks- low, medium and high-intensity support pathways; and Get Connected- building on our local, individual and shared assets to provide recovery capital and peer support.

This role will involve scoping, planning, coordinating and supporting delivery of the marketing and communications activities to promote Turning Point’s Recovery Service across City and Hackney and Public Health Awareness Campaigns. It will also involve increasing community involvement with the City and Hackney Recovery Service as well as identifying understanding and engaging under-represented groups within a diverse inner-London borough, and develop strategies to improve digital outreach to these demographic populations.

The successful candidate will be responsible for delivering the marketing/communications plan, working closely with the Communities Manager and the Access and Engagement Manager to scope, plan and implement activities, including:

  • Identifying who we are targeting and how we are reaching specific cohorts (using marketing data)
  • Supporting promotional activities to drive an increase in referrals
  • Supporting health promotion and Public Health campaigns working alongside the service leads
  • Leading on content generation and driving a content management strategy within the service
  • Creating routine key messages and disseminating them; including more complex messaging
  • Creating content for the service’s social media
  • Promotional support for community outreach activities
  • Assisting with the implementation of plans to build Turning Point’s presence in new and existing territories
  • Awareness of and compliance with internal branding guidance and consistent with wider organisation image
  • Highlighting concerns and as appropriate presenting solutions
  • Contributing to effective cost management in own team by carrying out day to day activities and making routine workplace decisions that reflect an understanding of costs
  • Escalating any issues or concerns which are relevant to the role and have not been mitigated. Presenting solution to risk as appropriate
  • Helping the team to optimise its performance by making full use of and highlighting/suggesting improvements to the management of IT, facilities, processes and other physical resources that impact on the administration of marketing activity
  • Carrying out day to day tasks in accordance with stated policies, procedures and regulations to assist compliance with regulatory, risk and health & safety requirements
  • Projecting the desired image of Turning Point by demonstrating the organisational values in day to day behaviour at work and always understanding and following all job relevant policies, procedures and work standards.

This is a new role in the organisation working with the Communities team. To be considered for the role you will need to be highly driven and confident, be collaborative and comfortable working across the business alongside different staff members, and able to present new ideas to managers and wider audiences. You will be highly organised, and have effective editing, copywriting, and proofing skills. A good understanding of social media, Microsoft Office, Excel and spread sheets is essential.

Previous experience of working within digital marketing is desirable however we will equally consider applications from individuals who are interested and passionate about working in the non-profit sector, expanding the organisation’s social media and marketing reach. This is a great opportunity for an individual who is looking to start or progress their career within a leading health and social care environment.

This is a part-time role, you will be required to work 2-3 days per week as decided with your manager. Flexible working hours will be considered for the right candidate.

Why Turning Point

As a leading health and social care provider with more than 300 locations across England, we take real pride in the services we offer.

Across the varied regions, sectors and settings we operate within, our organisation is held together by a shared vision – and our people are connected by the same values. These include belief in potential, confidence in communication, embracing positive change and always treating each other as individuals.

We run all of our services on a not-for-profit basis; instead, we invest every penny back into our services and people. We never stop believing in change for the better, and we work constantly to improve the lives of the people we support.

What Benefits Will I Receive?

  • Comprehensive opportunities to learn and develop, with silver accreditation from Investors in People
  • 28 days’ paid holiday a year, increasing with each year of service up to 30 days. Plus the option to purchase additional holidays
  • Flexible benefit options including cycle to work schemes and season ticket loans
  • Competitive pension and life assurance schemes
  • Employee assistance programme and access to online health and wellbeing support
  • Flexible working patterns to support work-life balance
  • Access to a wide range of discounts, including cinema tickets, grocery and high-street shopping and gym memberships

We reserve the right to close this advert early if we are able to appoint to the vacancy before the advertised closed date.

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