Senior Communications Officer

Job responsibilities

• Excellent copywriting skills, ensuring engaging and accurate content is produced for internal and external audiences across multiple platforms and publications; this includes operational literature, monthly staff newsletter, and external literature such as posters, flyers and leaflets.
• Work across the organisation to source and create content for a variety of platforms that promotes the full range of gtd healthcares services and reflects its mission, vision and values.
• Utilising Canva to design content such as posters and graphics for internal and external audiences including social media platforms.
• Using content management systems to update and maintain the staff extranet and website, ensuring content is regularly reviewed, refreshed, and supported with new information and assets.
• Building and maintaining excellent internal relationships with staff including clinical, non-clinical and executive members, to ensure two-way engagement and sharing of information.
• Providing communications advice and support to staff, including translating complex information into content that is clear and appropriate for different audiences.
• Leading on (with support from the head of corporate affairs and wider team) the management of the organisations events such as staff achievement awards and quality awards.
• Liaising with external agencies such as graphic design, videographers and photographers.
• Maintaining, developing and analysing relevant databases and surveys.
• Monitoring social media activity and providing appropriate responses.
• Supporting the head of corporate affairs in managing the organisations brand and corporate identity, ensuring its consistent and accurate use across all assets, platforms, and channels.
• Supporting the head of corporate affairs to shape the positive perception of the organisation ensuring there is a clear understanding of gtd healthcares values, ethos, successes and quality, through smart and effective use of social and traditional media, public, staff and patient engagement, and proactive corporate stakeholder management.
• Supporting the head of corporate affairs to monitor, analyse and evaluate the outcomes of corporate communications activity, ensuring efficient and effective use of communications channels and that approaches are reviewed and updated to meet stakeholder requirements.
• Providing the wider team with corporate governance support, as required.
• An interest in and monitoring local and national health media coverage.
• Supporting relationships with key stakeholders such as NHS partner providers and local authorities.

Other duties:

• Any other duties, as agreed with the line manager to meet the needs of the organisation. This may include travel to other sites within the organisation.

Qualifications

Essential

• Minimum of 5 C grade GCSEs / grade 4 including Maths and English or equivalent.
• Evidence of IT literacy.

Desirable

• Evidence of continuous professional development in communications, public relations or marketing.

Experience

Essential

• Working in a communications / marketing role or similar.
• Proven experience of writing / creating content for a variety of internal and external audiences and platforms, including websites, extranets, and public-facing documents.
• Using content management systems to edit extranets and / or websites.
• Providing communications advice to senior managers and leaders.
• Working with a diverse range of stakeholders, for example, managers, front line staff, and patients.
• Working across a range of social media platforms for communications, marketing and promotional campaigns.
• Supporting the development and delivery of successful marketing and communications strategies and campaigns to increase engagement internally with staff and externally with patients, carers and their families.
• Monitoring, analysing and evaluating the outcomes of corporate communications activity.
• Event management.
• Brand management.

Desirable

• Producing digital content such as posters and graphics via Canva (or similar web design platforms).

Skills and attributes

Essential

• Excellent written and literacy skills: engaging, plain English, consistent style and attention to detail.
• Excellent interpersonal skills, essential to this role are
• -Being able to establish good working relationships with people at all levels of the organisation.
• -Being able to work as part of a team and independently;
• -A can-do attitude.
• -Having the enthusiasm to deliver high quality work as well as the confidence to appropriately challenge colleagues and stakeholders to ensure the right outcomes are achieved.
• -Dealing with competing priorities but have the skills to prioritise your workload while maintaining a positive approach to meeting objectives.
• Excellent planning and organisational skills, attention to detail and ability to remain efficient under pressure.
• Experience of editing websites and intranets through content management systems (CMS).
• Ability to work in a structured, professional way, always delivering to agreed deadlines.
• Ability to build and maintain professional relationships.
• Self-motivated, proactive and innovative, and able to work without supervision.
• Reliable and punctual and willing to work flexibly.
• An ability to maintain confidentiality and trust.
• Demonstrate a strong desire to improve performance and make a difference by focusing on goals.
• Full valid driving licence.
• Ability to travel occasionally across
• Greater Manchester, Merseyside and Lancashire.

Desirable

• Experience of design software such as Canva to create engaging content.
• Excellent knowledge of Microsoft Office/Microsoft 365 and Adobe.
• Knowledge and understanding of the NHS and the broader health system.