Job summary
The Role
We are looking for an enthusiastic and personable
marketing coordinator to join our fast-paced team to manage marketing
activities across three healthcare services within a portfolio of businesses. Youll act as a brand guardian for
all our assets, providing hands-on management to make sure our marketing strategies
are effective and meet our strategic goals.
This is a
new role which has until now been delivered in part by the Managing Director of
these services supported by an outsourced marketing, copywriting and web design
and development team. You will be given a high level of autonomy whilst
providing a measurable return on investment for all marketing strategies you
deliver. As you develop the marketing function across this group of companies
you will be expected to recruit and develop a dedicated team to support you in
the delivery of these activities.
PLEASE NOTE WE WILL BE INTERVIEWING SUITABLE APPLICANTS DURING THE ADVERTISING PROCESS AND MAY RECRUIT BEFORE THE DEADLINE SO ENSURE YOU HAVE YOUR APPLICATION IN AS SOON AS YOU FEEL POSSIBLE.
Main duties of the job
Main role
responsibilities:
Day-to-day
management of the marketing efforts for the three companies:
Oversee and direct content and social media strategy for all three companies
Ensure assets are available to channels for promotions, merchandising,
events, marketing assets
Approve and oversee the production of content, copy and creative for all
marketing activities
Manage all relevant marketing data sets and report to senior management
accordingly
Brief
plans, targets, weekly updates, monthly updates
Plan
for seasonal activations & new service launches
Attend
calls & meetings with client media partners
Work
within the group to continuously discover & deploy new ideas and
initiatives
Day-to-day
management of marketing efforts for all three companies.
Direct
briefs, oversee and approve production of content marketing, copy, creative and
website development.
Management
of x 4 websites ensuring brand guidelines, marketing strategies, and key
messages are adhered to.
Ensure
assets are available for promotions, merchandising and events.
Social
media management for x 2 companies in collaboration with marketing agency.
Overseeing
all Google Ads campaigns including paid search and Performance Max, allocating
appropriate budgets to achieve the highest possible ROI.
- Other responsibilities as outlined in the Job Description
About us
About us
The group consists of three distinct healthcare businesses:
Brigstock Skin &
Laser, The Family Practice Group and Communitas Clinics. All three businesses are
led by an award-winning entrepreneur who leads a number of other businesses including
property and Alpine hospitality. Across all these businesses there is a keen
focus on the personal growth and development of all team members.
Communitas
Clinics is an award-winning NHS provider of community Dermatology and Ear Nose
and Throat services. It is seeking to raise commissioner awareness of its
services by producing valuable GP educational and patient material.
The Family
Practice Group provides several primary care services in the borough of
Croydon. The service is aiming to raise awareness of these services in the local
area to help increase patient registrations.
Brigstock
Skin and Laser is a private medical aesthetic service. All marketing activity
is focused around generating new lead enquiries.
Added Benefits
- NHS Pension scheme
- Free gym membership (off-peak)
- Team events and celebrations
- Allocated days to free food and drinks
- Within 5 minutes of East Croydon station
Job description
Job responsibilities
Score card:
Generate 50 plus weekly BSL new lead enquiries.
Generate 1 monthly CC service new lead enquiry from an NHS
commissioning body.
FPG websites to be highest ranked GP services websites in Croydon
area.
Generate new job enquiries suitable for first stage telephone
interviews for each service every month.
Manage the production of high-quality content marketing that
generates a 50% increase per annum in organic searche.
Purpose of the Job:
To act
as a brand guardian across three companies providing hands-on coordination to
make sure our marketing strategies are effective and meet strategic goals. This
is delivered through collaborating with and directing the activity of all media
partners.
To
uphold and emulate the company values of Communitas Clinics, The Family
Practice Group and Brigstock Skin and Laser.
This
role will involve direct budget responsibilities.
Main role responsibilities:
o
Day-to-day
management of marketing efforts for all three companies.
o
Direct
briefs, oversee and approve production of content marketing, copy, creative and
website development.
o
Management
of x 4 websites ensuring brand guidelines, marketing strategies, and key
messages are adhered to.
o
Ensure
assets are available for promotions, merchandising and events.
o
Social
media management for x 2 companies in collaboration with marketing agency.
o
Overseeing
all Google Ads campaigns including paid search and Performance Max, allocating
appropriate budgets to achieve the highest possible ROI.
o
Analyse
data sets including Google Analytics, Google Ads, and Meta Business Suite,
using insights to inform all activities and report results to senior management
as appropriate.
o
Management
of marketing agency, attend calls and weekly meetings, including face to face
meetings as appropriate.
o Work within the group to continuously
discover & deploy new ideas and initiatives.
o
Community
management of patient engagement platforms such as NHS Choices and Google
Reviews.
o
Production
of monthly newsletters whilst extending database of recipients, via Mail Chimp.
o
Collaborate
with Business Development teams in the preparation and submission of
applications for business/ healthcare service awards, case studies and content
marketing pieces.
o
Management
of GP education portal. Liaising with Clinician's to acquire presentations and
obtain external accreditation.
oAcquiring
information to produce patient self-management material, briefing, overseeing
production and distribution of assets.
FULL JOB DESCRIPTION ATTACHED TO ADVERT
Job description
Job responsibilities
Score card:
Generate 50 plus weekly BSL new lead enquiries.
Generate 1 monthly CC service new lead enquiry from an NHS
commissioning body.
FPG websites to be highest ranked GP services websites in Croydon
area.
Generate new job enquiries suitable for first stage telephone
interviews for each service every month.
Manage the production of high-quality content marketing that
generates a 50% increase per annum in organic searche.
Purpose of the Job:
To act
as a brand guardian across three companies providing hands-on coordination to
make sure our marketing strategies are effective and meet strategic goals. This
is delivered through collaborating with and directing the activity of all media
partners.
To
uphold and emulate the company values of Communitas Clinics, The Family
Practice Group and Brigstock Skin and Laser.
This
role will involve direct budget responsibilities.
Main role responsibilities:
o
Day-to-day
management of marketing efforts for all three companies.
o
Direct
briefs, oversee and approve production of content marketing, copy, creative and
website development.
o
Management
of x 4 websites ensuring brand guidelines, marketing strategies, and key
messages are adhered to.
o
Ensure
assets are available for promotions, merchandising and events.
o
Social
media management for x 2 companies in collaboration with marketing agency.
o
Overseeing
all Google Ads campaigns including paid search and Performance Max, allocating
appropriate budgets to achieve the highest possible ROI.
o
Analyse
data sets including Google Analytics, Google Ads, and Meta Business Suite,
using insights to inform all activities and report results to senior management
as appropriate.
o
Management
of marketing agency, attend calls and weekly meetings, including face to face
meetings as appropriate.
o Work within the group to continuously
discover & deploy new ideas and initiatives.
o
Community
management of patient engagement platforms such as NHS Choices and Google
Reviews.
o
Production
of monthly newsletters whilst extending database of recipients, via Mail Chimp.
o
Collaborate
with Business Development teams in the preparation and submission of
applications for business/ healthcare service awards, case studies and content
marketing pieces.
o
Management
of GP education portal. Liaising with Clinician's to acquire presentations and
obtain external accreditation.
oAcquiring
information to produce patient self-management material, briefing, overseeing
production and distribution of assets.
FULL JOB DESCRIPTION ATTACHED TO ADVERT
Person Specification
Qualifications
Essential
- Educated to A-Level or equivalent
Desirable
- Educated to degree level or equivalent in Marketing field.
Experience
Essential
- Demonstrable marketing experience
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Proven ability to work within a self-directed environment and collaboratively with both internal and external marketing agency.
- A highly organised, creative, and ambitious individual who thrives within a fast paced and high energy environment.
- A strong team member who works well within a wider team, a good communicator.
- Exceptional time management skills are mandatory with the ability to maintain the smooth running of multiple accounts and assets simultaneously.
- A good understanding of brand communications and demographics with a sound knowledge of marketing strategy.
- Proven leadership skills to manage the delivery of multiple projects across a variety of creative and marketing channels, including print and digital media.
- Experienced in the creation of high-quality video content and copywriting
- The ability to communicate effectively with the external marketing team to drive traffic, improve, and optimize user experience across all digital and offline touchpoints
- To be able to measure and report performance of all digital marketing campaigns and assess against goals.
Person Specification
Qualifications
Essential
- Educated to A-Level or equivalent
Desirable
- Educated to degree level or equivalent in Marketing field.
Experience
Essential
- Demonstrable marketing experience
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Proven ability to work within a self-directed environment and collaboratively with both internal and external marketing agency.
- A highly organised, creative, and ambitious individual who thrives within a fast paced and high energy environment.
- A strong team member who works well within a wider team, a good communicator.
- Exceptional time management skills are mandatory with the ability to maintain the smooth running of multiple accounts and assets simultaneously.
- A good understanding of brand communications and demographics with a sound knowledge of marketing strategy.
- Proven leadership skills to manage the delivery of multiple projects across a variety of creative and marketing channels, including print and digital media.
- Experienced in the creation of high-quality video content and copywriting
- The ability to communicate effectively with the external marketing team to drive traffic, improve, and optimize user experience across all digital and offline touchpoints
- To be able to measure and report performance of all digital marketing campaigns and assess against goals.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
