Job summary
The Graphic Design and Brand Officer will take ownership of the Health Education and Improvement (HEIW) brand, ensuring it is applied consistently, creatively, and accessibly across all communications. Acting as brand custodian, they will lead the ongoing refresh and evolution of the visual identity, develop user-friendly templates and guides for colleagues, and deliver training to support confident, consistent application of the brand.
Working closely with senior communications colleagues, the Graphic Design and Brand Officer will ensure design outputs align with HEIW's wider messaging and organisational priorities. The postholder will also take a lead role in exploring the creative and considered use of AI in design - researching, testing, and recommending innovative tools and approaches that enhance creativity, efficiency, and accessibility.
Main duties of the job
Manage and act as brand guardian for the HEIW brand.
Create accessible, engaging user friendly templates and guides to support non-designers in the day-to-day use of the brand.
Deliver engaging one-to-one / team training sessions and workshops to build confidence in using HEIW's brand.
Recommend the most appropriate approach to display, often complex, information.
Lead the exploration of AI and emerging technologies to enhance HEIW's design work.
Manage quality control of all design work to ensure professional and consistent standards and compliance with legislation.
Plan, organise, and manage multiple complex and time-sensitive design projects simultaneously, ensuring work is coordinated across a variety of contributors, including internal colleagues, external partners, and design agencies.
About us
Health Education and Improvement Wales (HEIW) is the strategic workforce body for NHS Wales with statutory functions that include education and training, workforce planning, workforce development and transformation, leadership and succession planning, and careers. Our purpose is to develop a workforce that delivers excellent care to patients/service users and excellent population health. We are a Special Health Authority working closely with our partners; Social Care Wales, education providers, professional and regulatory bodies and Welsh Government.
HEIW's is committed to developing an internal culture of choice. Our Values reflect our thoughts, feelings and beliefs in how we will, and will not, behave and treat others:
- Respect for All in every contact we have with others,
- Ideas that Improve: Harnessing creativity and continuously innovating, evaluating and improving,
- Together as a Team: Working with colleagues across NHS Wales and with partner organisations.
HEIW received the HPMA Award for Employee Engagement in 2019.
What you can expect:
- a corporate induction and 90 day Welcome itinerary,
- compassionate leadership,
- a meaningful values based performance appraisal process,
- the opportunity to impact upon health and social care services and the lives and wellbeing of the people of Wales.
Many of our colleagues and stakeholders have commented on the buzz and atmosphere we create by working together as "One HEIW Team". Do you want to join that team?
Job description
Job responsibilities
You will be able to find a full Job description and Person Specification attached within the supporting documents or please click Apply now to view in Trac.
Job description
Job responsibilities
You will be able to find a full Job description and Person Specification attached within the supporting documents or please click Apply now to view in Trac.
Person Specification
Qualifications and Knowledge
Essential
- Bachelor's degree in graphic design or equivalent degree / relevant experience.
- Strong understanding of the role of design in corporate branding, reputation management, and audience engagement.
- Knowledge of typesetting, print processes, and Acrobat PDF workflow for proofing/print.
- Knowledge of digital image processing, typography, layout, and current design trends.
- Understanding of accessibility standards, Welsh Language requirements, and inclusive design principles in the public sector.
- Awareness of web vs print design requirements, large format printing, and production processes.
- Knowledge of emerging technologies, including AI in design.
Experience
Essential
- Proven experience as a graphic designer, producing content across multiple platforms (print, digital, social, video, animation).agement, and audience engagement.
- Demonstrable experience in brand management, ensuring consistent application across an organisation.
- Experience in creating accessible, user-friendly templates, guides, and training materials for non-designers.
- Experience of developing and delivering training or workshops to build colleagues' brand and design confidence, including persuading and influencing staff to adopt effective design approaches to ensure successful communication and engagement with a range of stakeholders.
- Experience of working in fast-paced environments, managing multiple projects and meeting tight deadlines, with evidence of planning, organising, and reprioritising work effectively to align with organisational priorities. Strong portfolio demonstrating creativity, technical ability, and attention to detail across a range of media.
Skills and Attributes
Essential
- High level of technical competence in Adobe Creative Suite (InDesign, Illustrator, Photoshop); PowerPoint essential.
- Ability to develop and lead visual concepts through to final artwork.
- Strong creative flair, able to generate original concepts from limited briefs and present fully developed ideas.
- Excellent organisational and project management skills: able to plan, prioritise, and manage multiple competing deadlines, responding flexibly to last-minute requests and urgent organisational priorities. Strong communication and interpersonal skills, able to collaborate effectively with colleagues, clients, and stakeholders.
- Ability to interpret complex briefs and translate them into engaging, accessible visual solutions, exercising judgement to recommend the most suitable approach.
- Collaborative team player with the ability to work autonomously and take initiative.
- High attention to detail with a meticulous approach to quality control and design governance.
- Ability to incorporate feedback constructively to refine outputs.
- Respectful, inclusive, and adaptable, with a positive and solutions-focused approach to work.
- Ability to research, test, and recommend creative and considered use of AI in design workflows.
Desirable
- Knowledge of 3D, animation, video editing (After Effects/Premiere Pro desirable).
- Knowledge of collaborative platforms and automation tools.
- Experience of brand refresh or rebrand processes.
- Experience of coaching or mentoring in a professional setting.
- Welsh Language skills levels 1-5 (understanding, speaking, reading, writing).
Other
Essential
- A passion for design and commitment to delivering creative, high-quality outputs.
- Enthusiastic, driven, and resilient under pressure.
- Commitment to continuous professional development and staying up to date with industry best practice.
- Interest in emerging design tools and technologies, including AI.
Person Specification
Qualifications and Knowledge
Essential
- Bachelor's degree in graphic design or equivalent degree / relevant experience.
- Strong understanding of the role of design in corporate branding, reputation management, and audience engagement.
- Knowledge of typesetting, print processes, and Acrobat PDF workflow for proofing/print.
- Knowledge of digital image processing, typography, layout, and current design trends.
- Understanding of accessibility standards, Welsh Language requirements, and inclusive design principles in the public sector.
- Awareness of web vs print design requirements, large format printing, and production processes.
- Knowledge of emerging technologies, including AI in design.
Experience
Essential
- Proven experience as a graphic designer, producing content across multiple platforms (print, digital, social, video, animation).agement, and audience engagement.
- Demonstrable experience in brand management, ensuring consistent application across an organisation.
- Experience in creating accessible, user-friendly templates, guides, and training materials for non-designers.
- Experience of developing and delivering training or workshops to build colleagues' brand and design confidence, including persuading and influencing staff to adopt effective design approaches to ensure successful communication and engagement with a range of stakeholders.
- Experience of working in fast-paced environments, managing multiple projects and meeting tight deadlines, with evidence of planning, organising, and reprioritising work effectively to align with organisational priorities. Strong portfolio demonstrating creativity, technical ability, and attention to detail across a range of media.
Skills and Attributes
Essential
- High level of technical competence in Adobe Creative Suite (InDesign, Illustrator, Photoshop); PowerPoint essential.
- Ability to develop and lead visual concepts through to final artwork.
- Strong creative flair, able to generate original concepts from limited briefs and present fully developed ideas.
- Excellent organisational and project management skills: able to plan, prioritise, and manage multiple competing deadlines, responding flexibly to last-minute requests and urgent organisational priorities. Strong communication and interpersonal skills, able to collaborate effectively with colleagues, clients, and stakeholders.
- Ability to interpret complex briefs and translate them into engaging, accessible visual solutions, exercising judgement to recommend the most suitable approach.
- Collaborative team player with the ability to work autonomously and take initiative.
- High attention to detail with a meticulous approach to quality control and design governance.
- Ability to incorporate feedback constructively to refine outputs.
- Respectful, inclusive, and adaptable, with a positive and solutions-focused approach to work.
- Ability to research, test, and recommend creative and considered use of AI in design workflows.
Desirable
- Knowledge of 3D, animation, video editing (After Effects/Premiere Pro desirable).
- Knowledge of collaborative platforms and automation tools.
- Experience of brand refresh or rebrand processes.
- Experience of coaching or mentoring in a professional setting.
- Welsh Language skills levels 1-5 (understanding, speaking, reading, writing).
Other
Essential
- A passion for design and commitment to delivering creative, high-quality outputs.
- Enthusiastic, driven, and resilient under pressure.
- Commitment to continuous professional development and staying up to date with industry best practice.
- Interest in emerging design tools and technologies, including AI.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
