Job summary
This exciting new role provides an
opportunity to work across two organisations which are committed to the
advancement and development of general practice in Derby and Derbyshire. Working as part of a small team, the role
will build on the existing communication and engagement mechanisms both across
general practice and into the wider health and care system.
We are seeking a dynamic and experienced Communications professional to join our team. The successful candidate will be responsible for developing and implementing comprehensive communication and engagement strategies to enhance both organisations reputations, engage stakeholders, and support the achievement of our strategic goals.
We are looking for an exceptional person, who is dynamic, creative, ambitious and team-orientated, with proven experience working in fast-paced organisations. As well as evidence of high-level strategic thinking, you will be comfortable driving day-to-day work. A broad skill set encompassing engagement, communication, media, marketing, events is a must, together with a sharp focus on an understanding of the primary care landscape along with the ability to work collaboratively with diverse teams.
The is a joint role working across DDLMC and GPPB hosted by the DDLMC.
Main duties of the job
Key responsibilities of
the role:
Work
with the respective Executive Team and Board to develop, implement strategic
communication and engagement plans aligned with the organisations objectives.
Develop
and implement a highly effective engagement approach that ensures the voice of
general practices is understood and influences organisational and system
planning and delivery.
Oversee
the process and contribute to establishing and maintaining strong relationships
with key stakeholders, including general practices, Primary Care Networks, the
wider Derbyshire Integrated Care System, The Hub+, local media, community
leaders and patients.
Create
and empower the organisations to develop engaging content for various
communication channels, including media releases, newsletters, social media,
and the organisations websites.
Monitor,
measure, analyse and report on communications and engagement activities and
performance against objectives. Monitor and analyse media coverage, public
opinion, LMC and BMA networks, and healthcare trends to inform communication
strategies.
About us
Derby and Derbyshire LMC represent and
support general practices across Derby and Derbyshire, to ensure that general practice
is properly valued, and their skills properly utilised. We have a key role to play
in supporting the provision of primary care and have a unique position of
influence within the NHS. With over one hundred years of corporate knowledge,
we are very experienced in a providing a wide range of support across all GP
practice issues.
Derby and Derbyshire GPPB were created
to provide a single, appropriately representative and learned Derbyshire GP
voice into the Integrated Care System (ICS) at all required strategic, operational
and workstream levels. It provides a collaborative voice for developing the
future of general practice provision within the Derbyshire health and care
system and seeks to maximise the opportunities to lead general practice to improve
patient outcomes and reduce health inequalities.
Job description
Job responsibilities
- Work with the respective Executive Team and Board to develop, implement strategic communication and engagement plans aligned with the organisations objectives.
- Develop and implement a highly effective engagement approach that ensures the voice of general practices is understood and influences organisational and system planning and delivery.
- Oversee the process and contribute to establishing and maintaining strong relationships with key stakeholders, including general practices, Primary Care Networks, the wider Derbyshire Integrated Care System, The Hub+, local media, community leaders and patients.
- Create and empower the organisations to develop engaging content for various communication channels, including media releases, newsletters, social media, and the organisations websites.
- Monitor, measure, analyse and report on communications and engagement activities and performance against objectives. Monitor and analyse media coverage, public opinion, LMC and BMA networks, and healthcare trends to inform communication strategies.
- Coordinate media interactions, interviews and wider influence campaigns.
Collaborate with internal teams to ensure consistent messaging and representation of the two organisations.
Manage crisis communication strategies and respond to issues promptly and effectively.
Oversee the organisation and execution of head of events to promote awareness and engagement in line with organisations objectives.
Maximise the use of technology to ensure our approach to communication and engagement is more interactive and engaging.
Perform other duties as required, working across DDLMC and GPPB providing support where required.
Job description
Job responsibilities
- Work with the respective Executive Team and Board to develop, implement strategic communication and engagement plans aligned with the organisations objectives.
- Develop and implement a highly effective engagement approach that ensures the voice of general practices is understood and influences organisational and system planning and delivery.
- Oversee the process and contribute to establishing and maintaining strong relationships with key stakeholders, including general practices, Primary Care Networks, the wider Derbyshire Integrated Care System, The Hub+, local media, community leaders and patients.
- Create and empower the organisations to develop engaging content for various communication channels, including media releases, newsletters, social media, and the organisations websites.
- Monitor, measure, analyse and report on communications and engagement activities and performance against objectives. Monitor and analyse media coverage, public opinion, LMC and BMA networks, and healthcare trends to inform communication strategies.
- Coordinate media interactions, interviews and wider influence campaigns.
Collaborate with internal teams to ensure consistent messaging and representation of the two organisations.
Manage crisis communication strategies and respond to issues promptly and effectively.
Oversee the organisation and execution of head of events to promote awareness and engagement in line with organisations objectives.
Maximise the use of technology to ensure our approach to communication and engagement is more interactive and engaging.
Perform other duties as required, working across DDLMC and GPPB providing support where required.
Person Specification
Experience
Essential
- - Educated to degree level or equivalent level of experience in specialised area.
- - Proven experience in establishing and implementing strategic communication and engagement processes preferably in the healthcare sector.
- - Strong written and verbal communication skills with the ability to tailor messages for different audiences.
- - Experience of developing and implementing effective stakeholder management approaches.
- - Excellent organisational and project management skills.
- - Proven track ability to work collaboratively in a team and independently.
- - Proficient in using communication tools and platforms.
- - Highly competent in the use of technology (Microsoft packages, video conferencing, etc.)
- - Ability to interpret and summarise complex information.
- - Ability to lead negotiation and resolution on difficult situations relating to the job description.
- - Ability to make decisions when there are a number of courses of action.
- - Ability to identify risk and solve problems before they arise.
- - Ability to prioritise and work under own initiative.
- - Knowledge of the principles of and legal duties for communications and engagement in NHS service change
Desirable
- - Experience in media relations, crisis communication.
- - Ideally a familiarity with the local healthcare landscape and an understanding of the work of LMCs, the BMA and Integrated Care Boards.
- - Experience of working with senior staff within a complex environment.
- - Ideally awareness of national policy issues.
Qualifications
Essential
- - Educated to degree level or equivalent level of experience in specialised area.
- - Proven experience in establishing and implementing strategic communication and engagement processes preferably in the healthcare sector.
- - Strong written and verbal communication skills with the ability to tailor messages for different audiences.
- - Experience of developing and implementing effective stakeholder management approaches.
- - Excellent organisational and project management skills.
- - Proven track ability to work collaboratively in a team and independently.
- - Proficient in using communication tools and platforms.
- - Highly competent in the use of technology (Microsoft packages, video conferencing, etc.)
- - Ability to interpret and summarise complex information.
- - Ability to lead negotiation and resolution on difficult situations relating to the job description.
- - Ability to make decisions when there are a number of courses of action.
- - Ability to identify risk and solve problems before they arise.
- - Ability to prioritise and work under own initiative.
- - Knowledge of the principles of and legal duties for communications and engagement in NHS service change
Desirable
- -Experience in media relations, crisis communication.
- -Ideally a familiarity with the local healthcare landscape and an understanding of the work of LMCs, the BMA and Integrated Care Boards.
- -Experience of working with senior staff within a complex environment.
- -Ideally awareness of national policy issues.
Person Specification
Experience
Essential
- - Educated to degree level or equivalent level of experience in specialised area.
- - Proven experience in establishing and implementing strategic communication and engagement processes preferably in the healthcare sector.
- - Strong written and verbal communication skills with the ability to tailor messages for different audiences.
- - Experience of developing and implementing effective stakeholder management approaches.
- - Excellent organisational and project management skills.
- - Proven track ability to work collaboratively in a team and independently.
- - Proficient in using communication tools and platforms.
- - Highly competent in the use of technology (Microsoft packages, video conferencing, etc.)
- - Ability to interpret and summarise complex information.
- - Ability to lead negotiation and resolution on difficult situations relating to the job description.
- - Ability to make decisions when there are a number of courses of action.
- - Ability to identify risk and solve problems before they arise.
- - Ability to prioritise and work under own initiative.
- - Knowledge of the principles of and legal duties for communications and engagement in NHS service change
Desirable
- - Experience in media relations, crisis communication.
- - Ideally a familiarity with the local healthcare landscape and an understanding of the work of LMCs, the BMA and Integrated Care Boards.
- - Experience of working with senior staff within a complex environment.
- - Ideally awareness of national policy issues.
Qualifications
Essential
- - Educated to degree level or equivalent level of experience in specialised area.
- - Proven experience in establishing and implementing strategic communication and engagement processes preferably in the healthcare sector.
- - Strong written and verbal communication skills with the ability to tailor messages for different audiences.
- - Experience of developing and implementing effective stakeholder management approaches.
- - Excellent organisational and project management skills.
- - Proven track ability to work collaboratively in a team and independently.
- - Proficient in using communication tools and platforms.
- - Highly competent in the use of technology (Microsoft packages, video conferencing, etc.)
- - Ability to interpret and summarise complex information.
- - Ability to lead negotiation and resolution on difficult situations relating to the job description.
- - Ability to make decisions when there are a number of courses of action.
- - Ability to identify risk and solve problems before they arise.
- - Ability to prioritise and work under own initiative.
- - Knowledge of the principles of and legal duties for communications and engagement in NHS service change
Desirable
- -Experience in media relations, crisis communication.
- -Ideally a familiarity with the local healthcare landscape and an understanding of the work of LMCs, the BMA and Integrated Care Boards.
- -Experience of working with senior staff within a complex environment.
- -Ideally awareness of national policy issues.
