Direct Marketing Channel Manager

Job summary

This is an exciting role at the heart of the Direct Marketing team, making sure that we select the best channel to communicate with our donors to ensure that NHSBT is always able to offer hospital patients the blood they need. Youll have the opportunity to become an expert in the organisations marketing orchestration tool and use that expertise to help drive improvements in the way we communicate with donors. This is a fantastically varied role, that will suit someone with a strong attention to detail and the ability to quickly grasp complex information and concisely communicate that information to colleagues. This role offers a hybrid working arrangement; however, you will be assigned a base location, which may be Barnsley Centre, Bristol Filton, Birmingham, Tooting, Colindale, or Manchester. Travel may be required in line with business needs. The base location will be confirmed following the final interview and mutually agreed upon between you and the line manager during the verbal offer stage.

Main duties of the job

In this role you will be responsible for contributing to the effective management of a range of Direct Marketing programmes and will have the opportunity to input into future direct marketing strategies. Your responsibilities will include:

• Acting in a consultative role to any of these stakeholders and make an authoritative assessment of requests to change and/or extend direct marketing activity. As the Direct Marketing department interfaces with a number of functional areas across NHSBT. There are also important interfaces with a range of key external service providers.
• Understands the rationale for all direct mail marketing activities, the technical requirements relating to the respective delivery channels, and has the ability to evaluate each activity and use outcomes to drive future investment decisions.
• Day-to-day tasks include creation, testing and reviewing of direct marketing communications using the organisations marketing automation tool, submitting design briefs to internal/external stakeholders, providing analytical reports for DM campaigns to better inform the organisation of future campaign strategies, stock management of DM related materials, day to day line management of channel assistants.

You will be required to travel and spend time away from base, which will involve working irregular hours and overnight stays when required, with prior notice

About us

It takes all types of people to deliver the kind of service that saves and improves lives. At NHS Blood and Transplant, youll join a team of more than 6,000 people who are making a genuine difference to communities, families, friends, relatives and more across the UK. We play a unique and special role in the NHS by helping people do something extraordinary- donate blood, blood products, organs, tissues, or stem cells to save someone in need. Our three core values are what set us apart. They guide and inspire everything we do. By being caring, expertly meeting the needs of our patients and our people, and accepting nothing less than the best quality, we can do extraordinary work and help our people to do something extraordinary in their career, too. Three small words, one big difference - Caring, Expert and Quality. Together we'll save and improve more lives than ever. You will join us on our journey to create an inclusive workplace and aim to reflect the diverse communities we work with, and we positively encourage applications from all sectors of the community.