Job responsibilities
POST: Graphic
Designer
Responsible to: Marketing
Lead
Accountable
to: Director of Marketing &
Communications
Job
Purpose: To assist in the further development of
the PT visual brand ensuring it portrays an up-to-date and accurate brand
message at all times.
To deliver creative and innovative graphic
design/artwork for use in the presentation of PT publications and promotional
material.
To support the internal and external design needs
of all PT Departments and teams as directed by the Marketing Lead.
RESPONSIBILITIES
Key Responsibilities:
1.
Work as part of the Marketing & Communications team.
2.
Use the latest computer technology and other appropriate mediums to
produce creative and innovative graphic/design artwork for use in the
presentation of PT publications and promotional material as directed by the
Marketing Lead.
3.
Provide expertise and a creative input from the inception stage of
design work, through to its final production where necessary co-ordinating work
by others.
4.
Develop and use computer manipulation techniques on a wide range of base
materials, including photographs, to provide colour, image enhancement and as
necessary, image creation.
5.
Design and produce PT printed and web collateral using InDesign,
Photoshop and Illustrator, following briefs from colleagues and key personnel.
6.
Working alongside the Marketing & Communications team for direction
and content, design established PT publications including Connections magazine,
websites, fundraising events, campaigns and direct mail appeals.
7.
Working with the Marketing Lead and other key personnel, develop
booklets, leaflets, factsheets and documents to improve existing PT literature.
8.
Assist Retail team in the creation of appealing designs and messaging
for shop branding, communications within shops and vehicle livery.
9.
Create visual designs that effectively communicate editorial concepts
and brand identity.
10.
Provide final designs in required
format for printing and production of materials according to deadlines to
ensure print quality standards are met, dealing with any issues that may arise.
11.
Provide graphic design advice,
expertise and support.
12.
Proof-read to produce accurate
and high-quality work.
13.
Carry out photo library searches
as required and ensure the correct use of images and fonts with regards to
copyright.
14.
Establish and maintain a
professional rapport with external providers over the production of materials
within agreed deadlines and specifications, ensuring all work is produced in
accordance with approved organisational standards.
15.
Provide advice and assistance to
colleagues about PTs brand, branded materials, templates and logos to ensure
elements of brand identity are used appropriately.
16.
Ensure all work contains accurate
figures and required compliance text/details (eg charity number, company
number, FR Regulator details, use of data details).
17.
Develop technical skills and stay
abreast of software changes, trends and new ideas.
18.
Induct new joiners on PT branding
as required.
19.
To work with the Marketing Lead
and Digital Media Executive to develop the use of interactive design, i.e.
combining a range of media products including, still imagery, sound, animation,
type and moving images (film), for display via PC, mobile, television or cinema
screen, (rather than via print) and create production of gifs and jpegs for
social media posts.
20.
Be a point of contact for
printers and to liaise with external suppliers to ensure cost-effectiveness and
quality control.
21.
Track and monitor the progress of
work in print.
22.
Estimate time to complete work
and ensure efficient organisation and scheduling of workloads to meet tight
editorial, design and production deadlines.
23.
Take the lead to manage deadlines,
control timing and prioritise all projects requiring design time and keep
Marketing Lead and rest of M&C team appraised of scheduling at weekly
Progress Meeting.
24.
Organise and divide time between
high priority and on-going design projects, keeping the Marketing Lead
informed.
25.
Maintain the filing systems of
images and artwork to ensure good housekeeping. Assist on art direction for
photography, working with the Marketing Lead.
26.
Take photos of new starters for
ID badges and general use. Maintain up to
date photographs of staff and file appropriately in ID and department photo
files and the nest.
27.
Take photographs of patients/staff/buildings/events,
to supplement photo library.
28.
Maintain graphic reference files
and photographs on P-Drive and the nest, for staff use.
29.
Ensure that expenditure is within
set budget limits.
30.
Ensure the Data Protection Act is
adhered to and written permission has been obtained from patients, relatives,
staff and volunteers when using photographs or testimonial, being conversant
with relevant legislation, charity commission guidance, and to have a good
knowledge of the Data Protection Act, 1998.
31.
Monitor expired consents and
replace photos across material as appropriate.
32.
Co-ordinate all publicity and
promotional matters and ensure these conform to the current corporate format
and protection of the PT brand.
33.
Work closely with all PT
departments, to attend events and engagements where appropriate at evenings and
weekends.
34.
Liaise with professional bodies,
agencies and other associations as required.
35.
Attend any cross-departmental
meetings as required.
36.
Share general duties with the
Marketing & Communications team as directed by the Marketing Lead and Director
of Marketing & Communications.
37.
Undertake ad hoc projects as
directed by the Marketing Lead.
Training and Development
Team
-
To
share best practice with colleagues, especially in relation to new approaches
to work.
- To
contribute to the effective development of the team, providing personal support
where needed.
- To
actively contribute and suggest on how improvements could be made to improve the work load if necessary.
- To
provide continuity of service in respect of colleagues being on annual leave,
sick leave, etc.
Personal
-
To
actively look for new opportunities and areas for self-development using the PT
annual appraisal to ensure skills are kept relevant and up to date.
- To
develop effective relationships with colleagues and be aware of personal style.
Research
-
To
actively contribute to, and take part in, any quality measuring systems that PT
may put in place with regard to the area of your expertise.
Safeguarding, Equality, Diversity and
Inclusion
Role
holders are required to understand their responsibilities in the safeguarding
context, ensuring that Phyllis Tuckwell reduces the risk of harm or abuse of
adults and children at risk.
You are
required to:
- adhere
to Phyllis Tuckwell's Safeguarding Policy (held on the NEST), which supports
the local authority's multi agency safeguarding policy, the law (Care Act 2014)
and Mental Capacity Act 2005 (including Deprivation of Liberty Safeguards).
- inform
the appropriate PT professional where there is concern that an adult or child
may be at risk of harm, abuse, or neglect.
Phyllis
Tuckwell is committed to an Equal Opportunities approach, valuing, and
respecting everyone as individuals, with diverse opinions, cultures,
lifestyles, and circumstances.
This
job description is underpinned by Phyllis Tuckwell's philosophy, culture, and
core values, which actively embrace diversity and inclusion and promotes total
team spirit.
This
job description is current and subject to yearly review in consultation with
the jobholder. It is liable to reflect and anticipate necessary changes
to support the PT strategy.
