Job summary
In this role the postholder will manage and develop the Press and Media service for Health and Care Research Wales identifying and driving content generation from across our activities, promoting excellence in research and encouraging the public to get involved in research. They will operationally manage the pipeline of stories and content across our channels including online, print, campaigns, events and engagement, social and press releases to maximise our profile in national and regional press and broadcast outlets. Responsible for media handling, building relationships with local and national media, and providing media advice and support to all of the Health and Care Research Wales funded community.
Main duties of the job
- Lead on external media relations, generating positive news coverage, building relationships with the media and handling media enquiries.
- Develop a media strategy and positive news programme for increasing Health and Care Research Wales' presence on the national and international stage.
- Lead on the identification and development of content, stories and case studies from across the Communications, Engagement and Public Involvement service that promote excellence in research across the Health and Care Research Wales and the Support & Delivery centre's work.
- Edit and oversee production of all Health and Care Research Wales publications and marketing material.
- Ensure the effective and efficient day to day running of media liaison, handling media and PR activities for Health and Care Research Wales and the Support & Delivery Centre.
- Support development of media stories and cross promotion of activity across the Health and Care Research Wales infrastructure, providing expert media support, advice and guidance for infrastructure groups.
- Develop, manage and maintain media protocols including crisis communication plans and evaluation of reach and impact of stories and content (media monitoring).
- Ensure all content and marketing material adheres to legislation including Accessibility and Welsh language requirements.
About us
Working for Health and Care Research Wales:
Health and social care research is, first and foremost, about improving the health and care of people and communities. Our goal is to ensure that today's research makes a difference to tomorrow's care.
Health and Care Research Wales is a networked organisation, supported by Welsh Government, which brings together a wide range of partners across the NHS in Wales, local authorities, universities, research institutions, third sector and others. We also work with government agencies, research funders, industry partners as well as patients, service users and the public right across the UK to promote research into diseases, treatments, services and outcomes that can lead to discoveries and innovations which can improve and even save people's lives.
The Health and Care Research Wales Support & Delivery Centre is hosted by Powys Teaching Health Board which is one of Wales's seven health boards, and funded by Welsh Government. Our headquarters is in Cardiff but we have offices across Wales. The post holder will have a base in one of the Cardiff, Brecon or Bangor offices (confirmed on recruitment) but will also be able to work from home.
Job description
Job responsibilities
The ability to speak Welsh is desirable for this post; English and/or Welsh speakers are equally welcome to apply.
You will be able to find a full Job description and Person Specification attached within the supporting documents or please click Apply now to view in Trac.
Job description
Job responsibilities
The ability to speak Welsh is desirable for this post; English and/or Welsh speakers are equally welcome to apply.
You will be able to find a full Job description and Person Specification attached within the supporting documents or please click Apply now to view in Trac.
Person Specification
Qualifications and/or Knowledge
Essential
- Educated to degree level in Journalism, PR, Marketing or other relevant field or equivalent level of knowledge and experience
- Specialist knowledge and significant practical application of Media liaison and handling
- Specialist knowledge and practical application of Media, Public Relations, Digital Communications and PR techniques
- Good understanding of the clinical research process, landscape and issues
- Demonstrable understanding of insight and evaluation methods and their use in developing communications and engagement outputs
- Evidence of continuing professional development
Desirable
- Postgraduate diploma qualification in a communications related subject or equivalent level of knowledge and experience
Experience
Essential
- Extensive experience in Communications, Journalism and/or Press Office environments
- Extensive experience in developing press releases, online articles, blogs, social media posts and other stories and content formats
- Extensive media liaison / media environment experience
- Experience of audience insight projects and evaluation and reporting outputs
Desirable
- Experience of working in a relevant role within an NHS organisation
- Experience of managing negative press and media coverage
Aptitude and Abilities
Essential
- Strong drive and ability to identify and tell compelling stories effectively
- Advanced written and verbal communication skills required, adaptable to different audiences and purposes
- Able to comprehend and communicate complex or sensitive information
- Uses judgement to provide options on content development, including handling of sensitive or controversial issues
- Uses judgement in deciding how to develop content and media briefings
- Strong planning abilities, including the creation of plan solutions and organisation of resources for project or output delivery
Desirable
Values
Essential
- Highly motivated and committed, with the ability to influence, inspire and motivate others
- Flexible approach to ensure that the needs of the organisation are met
Other
Essential
- Available and willing to travel regularly to locations in Wales and the UK
- Ability to work flexibly and responsively according to demand
Person Specification
Qualifications and/or Knowledge
Essential
- Educated to degree level in Journalism, PR, Marketing or other relevant field or equivalent level of knowledge and experience
- Specialist knowledge and significant practical application of Media liaison and handling
- Specialist knowledge and practical application of Media, Public Relations, Digital Communications and PR techniques
- Good understanding of the clinical research process, landscape and issues
- Demonstrable understanding of insight and evaluation methods and their use in developing communications and engagement outputs
- Evidence of continuing professional development
Desirable
- Postgraduate diploma qualification in a communications related subject or equivalent level of knowledge and experience
Experience
Essential
- Extensive experience in Communications, Journalism and/or Press Office environments
- Extensive experience in developing press releases, online articles, blogs, social media posts and other stories and content formats
- Extensive media liaison / media environment experience
- Experience of audience insight projects and evaluation and reporting outputs
Desirable
- Experience of working in a relevant role within an NHS organisation
- Experience of managing negative press and media coverage
Aptitude and Abilities
Essential
- Strong drive and ability to identify and tell compelling stories effectively
- Advanced written and verbal communication skills required, adaptable to different audiences and purposes
- Able to comprehend and communicate complex or sensitive information
- Uses judgement to provide options on content development, including handling of sensitive or controversial issues
- Uses judgement in deciding how to develop content and media briefings
- Strong planning abilities, including the creation of plan solutions and organisation of resources for project or output delivery
Desirable
Values
Essential
- Highly motivated and committed, with the ability to influence, inspire and motivate others
- Flexible approach to ensure that the needs of the organisation are met
Other
Essential
- Available and willing to travel regularly to locations in Wales and the UK
- Ability to work flexibly and responsively according to demand
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
