Job summary
Are you passionate about creating clear, user-friendly digital content? Do you thrive in a collaborative, innovative environment? Here at the NHS Business Services Authority (NHSBSA), we're looking for a Senior Content Designer to join our Digital, Data and Technology team.
You'll play a crucial role in our digital transformation, ensuring our online services are 'digital by default'. This means making our services simpler, clearer, and faster to use, providing a better experience for our users. You'll work as part of an agile project team, contributing towards a digitally-enabled service that's simpler to access, easier to use, and more cost-effective to deliver.
What do we offer?o 27 days leave (increasing with length of service) plus 8 bank holidayso Flexible working (we are happy to discuss options such as compressed hours)o Flexi timeo Hybrid working modelo Career developmento Active wellbeing and inclusion networkso Excellent pensiono NHS Car lease schemeo Access to a wide range of benefits and high street discounts!
Main duties of the job
Agile working - you identify and compare the best delivery methods, measure and evaluate outcomes, and help teams decide the best approach. You support prioritisation, outcome visualisation, and delivery to MVP, sprint, and scope.
Communication - you listen to technical and business stakeholders and interpret clearly for both. Build relationships, influence expectations, communicate proactively/reactively, and facilitate difficult discussions across teams and senior stakeholders.
Collaboration - you work collaboratively, network effectively, and time feedback for impact. You identify and resolve team issues, using agile health checks to provoke responses.
Digital perspective - you apply digital understanding and implement assisted digital solutions.
Evidence-based design - you design for multiple services, choosing the most straightforward approach.
Constraints - you identify, communicate, and work within constraints, challenge their validity, and ensure standards are met.
Leadership - you make medium-risk decisions, recommend higher-risk ones, build consensus, resolve team issues, give feedback effectively, motivate teams, and shape optimal team structures.
Prototyping - you use varied methods, share best practices, coach, and consider end-to-end strategic design.
Strategic thinking - you define and guide strategy/policy and evaluate approaches to meet or exceed needs.
User focus - you guide tool/method choices, track evolving needs, and apply strategy to optimise services.
About us
Here at the NHS Business Services Authority (NHSBSA), what we do matters.
We manage the NHS Pension scheme, process prescription payments and much more. Our services are used by NHS organisations, contractors and the public: we're proud to be part of something meaningful, that touches millions of lives.
We design our services around customer needs and place people at the heart of our organisation. That's why when you join us, you'll be empowered and supported to help your career grow.
As one of the UK's Best Big Companies to work for, we're connected to our values: Collaborative, Adventurous, Reliable and Energetic. We care about our people, our purpose, and your progress.
We strive to offer a fantastic colleague experience, where every colleague is heard, supported and respected. Wellbeing, diversity and inclusion is at the centre of this, and you can join our Lived Experience Networks who help us bring our authentic selves to work.
We're committed to being a flexible employer and we try to offer a working pattern that suits you where possible, through hybrid working, flexible hours and more.
Alongside a competitive salary with pay progression, we offer a people-centric benefits package, connecting you to the rewards and benefits you value most!
Ready to join us in delivering business service excellence to the NHS, helping people live longer, healthier lives? Apply today and see where the NHSBSA can take you.
We are people connected to care.
Job description
Job responsibilities
In this role, you are accountable for
1. Working in an Agile way - you identify and compare the best processes or delivery methods to use, including measuring and evaluating outcomes. You help the team to decide the best approach. You help teams manage and visualise outcomes, prioritise work and work to agreed minimum viable product, print and scope.
2. Communicating with others - you listen to the needs of technical and business stakeholders and interpret them in a way that is clear for both audiences. You build relationships with stakeholders and influence expectations. You are flexible and communicate proactively and reactively. You facilitate difficult discussions within the team or with diverse senior stakeholders.
3. Community collaboration - you work collaboratively within a group, actively networking with others and varying feedback for the appropriate time to ensure the discussion sticks - both internally and across other government agencies. You use your initiative to identify problems or issues in the team dynamic and rectify them. You pull out issues through agile health checks to provoke the best responses.
4. Digital perspective - you apply a digital understanding to your work. You identify and implement solutions for assisted digital.
5. Evidence- and context-based design - you design systems for use across multiple services and identify the most straightforward option out of various approaches.
6. Experience of working within constraints - you identify constraints and communicate about these and work within them. You challenge the validity of constraints. You ensure standards are being met.
7. Leadership and guidance - you make decisions characterised by medium levels of risk and complexity and recommend decisions as risk and complexity increase. You build consensus between people. You identify problems or issues in the team dynamic and rectify them. You engage in various feedback types, choosing the right style at the appropriate time and ensuring the discussion and decision stick. You bring people together to form a motivated team and help create the right environment for a team to work in. You facilitate the best team make-up, according to the situation.
8. Prototyping in code - you create and validate dynamic prototypes and promote best practices across digital communities.
9. Prototyping - you use a variety of methods of prototyping. You share best practices and coach others. You look at strategic interaction design end to end.
10. Strategic thinking - you define strategies and policies, guiding others on working in the strategic context. You evaluate current approaches to ensure business requirements are met and exceeded where possible.
11. User focus - you give direction on which tools or methods to best use to meet users' needs across various channels. You provide insight and expertise in how user needs have changed over time to ensure the business meets these. You apply strategic thinking to provide the best service for the end-user.
12. Identify opportunities for cost reduction and improvement within an existing service
In addition to the above accountabilities, as post holder you are expected to1. Undertake additional duties and responsibilities in line with the purpose of your role and as agreed by your line manager.2. Demonstrate NHSBSA values and core capabilities in all aspects of your work.3. Encourage an environment where your own and colleagues safety and well-being is promoted.4. Contribute to a culture which values diversity and inclusion.5. Follow NHSBSA policies, procedures, and protocols as they apply to your role.
Working relationships
Responsible to: Digital Team Manager, Head of User Centred Design and Digital Delivery Manager
Key relationships and connections1. Content Designers2. Service Designers3. Interaction Designers4. Other Designers5. Solution Designers6. Testers7. Developers8. Change Team9. Internal and external clients and customers10. Internal and external Stakeholders11. Delivery Managers12. Head of User Centred Design13. Design Lead
Job description
Job responsibilities
In this role, you are accountable for
1. Working in an Agile way - you identify and compare the best processes or delivery methods to use, including measuring and evaluating outcomes. You help the team to decide the best approach. You help teams manage and visualise outcomes, prioritise work and work to agreed minimum viable product, print and scope.
2. Communicating with others - you listen to the needs of technical and business stakeholders and interpret them in a way that is clear for both audiences. You build relationships with stakeholders and influence expectations. You are flexible and communicate proactively and reactively. You facilitate difficult discussions within the team or with diverse senior stakeholders.
3. Community collaboration - you work collaboratively within a group, actively networking with others and varying feedback for the appropriate time to ensure the discussion sticks - both internally and across other government agencies. You use your initiative to identify problems or issues in the team dynamic and rectify them. You pull out issues through agile health checks to provoke the best responses.
4. Digital perspective - you apply a digital understanding to your work. You identify and implement solutions for assisted digital.
5. Evidence- and context-based design - you design systems for use across multiple services and identify the most straightforward option out of various approaches.
6. Experience of working within constraints - you identify constraints and communicate about these and work within them. You challenge the validity of constraints. You ensure standards are being met.
7. Leadership and guidance - you make decisions characterised by medium levels of risk and complexity and recommend decisions as risk and complexity increase. You build consensus between people. You identify problems or issues in the team dynamic and rectify them. You engage in various feedback types, choosing the right style at the appropriate time and ensuring the discussion and decision stick. You bring people together to form a motivated team and help create the right environment for a team to work in. You facilitate the best team make-up, according to the situation.
8. Prototyping in code - you create and validate dynamic prototypes and promote best practices across digital communities.
9. Prototyping - you use a variety of methods of prototyping. You share best practices and coach others. You look at strategic interaction design end to end.
10. Strategic thinking - you define strategies and policies, guiding others on working in the strategic context. You evaluate current approaches to ensure business requirements are met and exceeded where possible.
11. User focus - you give direction on which tools or methods to best use to meet users' needs across various channels. You provide insight and expertise in how user needs have changed over time to ensure the business meets these. You apply strategic thinking to provide the best service for the end-user.
12. Identify opportunities for cost reduction and improvement within an existing service
In addition to the above accountabilities, as post holder you are expected to1. Undertake additional duties and responsibilities in line with the purpose of your role and as agreed by your line manager.2. Demonstrate NHSBSA values and core capabilities in all aspects of your work.3. Encourage an environment where your own and colleagues safety and well-being is promoted.4. Contribute to a culture which values diversity and inclusion.5. Follow NHSBSA policies, procedures, and protocols as they apply to your role.
Working relationships
Responsible to: Digital Team Manager, Head of User Centred Design and Digital Delivery Manager
Key relationships and connections1. Content Designers2. Service Designers3. Interaction Designers4. Other Designers5. Solution Designers6. Testers7. Developers8. Change Team9. Internal and external clients and customers10. Internal and external Stakeholders11. Delivery Managers12. Head of User Centred Design13. Design Lead
Person Specification
Personal Qualities, Knowledge and Skills
Essential
- Excellent communication skills to listen and respond to the needs of a range of audiences and interpret them clearly for both audiences.
- Both proactive and reactive in communication. Able to engage in various feedback types, choosing the right style at the appropriate time and ensuring the discussion and decision stick.
- Able to cope in complex environments, prioritise effectively and identify and work within constraints.
- Able to apply best practices, deal with challenging situations and adopt a flexible approach to work and working hours.
- Specialist knowledge of interaction design, with an ability to demonstrate knowledge of user-centred interaction design.
- Knowledge of and passion for user-centred design practices for both public-facing and internal services and applications.
- Proven ability to transfer and develop skills and knowledge into new areas at short notice.
- Knowledge of accessibility standards and guidelines and how to apply these standards to your work and others work.
- Skilled in HTML5, CSS3, JavaScript, wireframing and data visualisation.
- Knowledge and appreciation of User Research.
Desirable
- Knowledge of standards such as NHS Service Standard, GDS Service Standard, ISO.
- Familiar with popular design frameworks such as NHS design system, GOV.UK design system, BBC's Global Experience Language (GEL). Experience with design patterns and their iteration.
- Knowledge of NHS organisations and healthcare.
- Knowledge of development techniques and development platforms environments/languages/technologies.
- Knowledge of management. Areas may include, Leadership and Change Management, organisational development or managing multidisciplinary teams.
Experience
Essential
- Proven experience working as a designer supporting a product team and working with users, managers and senior stakeholders to develop design concepts.
- Experience in setting direction, embedding good practice, and making important decisions based on research to improve products and services.
- Proven industry experience of applying design knowledge in interaction design and applying that to real-world applications.
- Expert in designing user interfaces. Able to demonstrate interaction design skills and fulfil user needs in your designs.
- Able to demonstrate your process in designing and building new digital services or improving existing ones.
- Experience in working effectively with cross-disciplinary teams and ensuring that making design decisions is based on design knowledge, user research and knowing the user journey.
- Skilled in creating prototypes and concepts to explore potential solutions and meet requirements.
- Experienced in strategic thinking and providing design consulting and leadership in any relevant area. You identify and implement solutions for assisted digital.
- Experience in making complex things simple for users by distilling complex data and information into understandable and straightforward forms.
Desirable
- Experience in working in an agile/lean development process.
- Experience in designing for users with low digital skills and/or designing for users with physical and cognitive impairments.
- Experience in contributing to "design systems". For example, producing self-service systems for non-Designers, using common patterns, components and elements.
- Experienced in leading and mentoring staff within and outside your specialism
- Experience in measuring, evaluating and visualising outcomes.
- Experience in design using GDS standards.
- Experience developing new functionality and services within an online or business.
- Experience working with communities of practice - leading discussions and fostering a culture of learning.
Qualifications
Essential
- Professionally qualified to degree level or equivalent professional experience or willingness to work towards.
- Evidence of continuous professional development.
Desirable
- Recognised design qualification, for example in Service Design, Interaction Design, Design, Human-Centred Design, Ergonomics, etc. or Design Management or Management (e.g. MBA, Postgraduate certificate in Management).
- Additional practitioner level qualifications in Design, User Research, or Design (or equivalent) or related knowledge.
- Management and leadership qualification.
- Evidence of on-going relevant postgraduate qualification.
Person Specification
Personal Qualities, Knowledge and Skills
Essential
- Excellent communication skills to listen and respond to the needs of a range of audiences and interpret them clearly for both audiences.
- Both proactive and reactive in communication. Able to engage in various feedback types, choosing the right style at the appropriate time and ensuring the discussion and decision stick.
- Able to cope in complex environments, prioritise effectively and identify and work within constraints.
- Able to apply best practices, deal with challenging situations and adopt a flexible approach to work and working hours.
- Specialist knowledge of interaction design, with an ability to demonstrate knowledge of user-centred interaction design.
- Knowledge of and passion for user-centred design practices for both public-facing and internal services and applications.
- Proven ability to transfer and develop skills and knowledge into new areas at short notice.
- Knowledge of accessibility standards and guidelines and how to apply these standards to your work and others work.
- Skilled in HTML5, CSS3, JavaScript, wireframing and data visualisation.
- Knowledge and appreciation of User Research.
Desirable
- Knowledge of standards such as NHS Service Standard, GDS Service Standard, ISO.
- Familiar with popular design frameworks such as NHS design system, GOV.UK design system, BBC's Global Experience Language (GEL). Experience with design patterns and their iteration.
- Knowledge of NHS organisations and healthcare.
- Knowledge of development techniques and development platforms environments/languages/technologies.
- Knowledge of management. Areas may include, Leadership and Change Management, organisational development or managing multidisciplinary teams.
Experience
Essential
- Proven experience working as a designer supporting a product team and working with users, managers and senior stakeholders to develop design concepts.
- Experience in setting direction, embedding good practice, and making important decisions based on research to improve products and services.
- Proven industry experience of applying design knowledge in interaction design and applying that to real-world applications.
- Expert in designing user interfaces. Able to demonstrate interaction design skills and fulfil user needs in your designs.
- Able to demonstrate your process in designing and building new digital services or improving existing ones.
- Experience in working effectively with cross-disciplinary teams and ensuring that making design decisions is based on design knowledge, user research and knowing the user journey.
- Skilled in creating prototypes and concepts to explore potential solutions and meet requirements.
- Experienced in strategic thinking and providing design consulting and leadership in any relevant area. You identify and implement solutions for assisted digital.
- Experience in making complex things simple for users by distilling complex data and information into understandable and straightforward forms.
Desirable
- Experience in working in an agile/lean development process.
- Experience in designing for users with low digital skills and/or designing for users with physical and cognitive impairments.
- Experience in contributing to "design systems". For example, producing self-service systems for non-Designers, using common patterns, components and elements.
- Experienced in leading and mentoring staff within and outside your specialism
- Experience in measuring, evaluating and visualising outcomes.
- Experience in design using GDS standards.
- Experience developing new functionality and services within an online or business.
- Experience working with communities of practice - leading discussions and fostering a culture of learning.
Qualifications
Essential
- Professionally qualified to degree level or equivalent professional experience or willingness to work towards.
- Evidence of continuous professional development.
Desirable
- Recognised design qualification, for example in Service Design, Interaction Design, Design, Human-Centred Design, Ergonomics, etc. or Design Management or Management (e.g. MBA, Postgraduate certificate in Management).
- Additional practitioner level qualifications in Design, User Research, or Design (or equivalent) or related knowledge.
- Management and leadership qualification.
- Evidence of on-going relevant postgraduate qualification.
