Job summary
We're digitising services in line with the digital transformation of government, being led by the Government Digital Service (GDS), which is working to make public services 'digital by default'.
Services will be online wherever possible, making them simpler, clearer and faster to use. This provides a better experience for our users who are at the centre of everything we do.
This role will have responsibility for making sure that the content of our website and digital platforms is designed and written so that it is clear, easily understood, timely and relevant to our users.
This role will also work as part of an agile project team, with a goal of designing a digitally-enabled service, contributing towards enabling support that's simpler to access, easier and more flexible to use, and more cost effective to deliver.
What do we offer?
- 27 days leave (increasing with length of service) plus 8 bank holidays
- Flexible working (we are happy to discuss options such as compressed hours)
- Flexi time
- Hybrid working model (we are currently working largely remotely)
- Career development
- Active wellbeing and inclusion networks
- Excellent pension
- NHS Car lease scheme
- Access to a wide range of benefits and high street discounts!
Main duties of the job
Applicants will need to be able to:
- take complex language and processes and make them simple to understand
- work with people who don't understand good web usability
- explain decisions clearly
As part of the Content Design team, the post holder will work as part of agile digitisation teams across the business. This will mean working effectively with developers, designers, policy makers, and senior management.
The post holder will also work with content on our corporate website and digital collaboration platforms, which includes our intranet.
About us
At the NHS Business Services Authority (NHSBSA) we deliver a range of essential national services to NHS organisations and contractors, patients and the public.
You may already be using some of our services. Do you have a prescription pre-payment certificate? Perhaps you found this vacancy through NHS Jobs? We're behind these, and much more.
Being one of the UK's Best Big Companies to work for, our values are to be Collaborative, Adventurous, Reliable and Energetic. We CARE about what we do and support each other in achieving our objectives.
Our people are the heart of our organisation. We strive to ensure they feel trusted, valued and empowered. We're passionate about nurturing and developing people. When you join us, we want you to grow, and we offer many opportunities for you to do that.
We welcome applications from people of all backgrounds. With wellbeing and inclusion central to our ethos, our BAME, Disability and Neurodiversity, LGBTQ+, Armed Forces and Women's networks help our colleagues to be their authentic selves at work.
At the NHSBSA we value and respect the diversity of our colleagues and are committed to being a flexible employer. We are proud to offer flexible working opportunities. Whether you're interested in hybrid working, working from home, flexible hours or job sharing, apply today and we can discuss available options with you at the interview stage.
We are the NHS delivering for the NHS.
Job description
Job responsibilities
In this role, you are accountable for:
- Work on needs analysis - taking existing content, identifying content gaps and overlaps etc.
- Addressing user needs, avoiding complex language and processes
- Work alongside agile project teams to develop user-journey based content for new digital portals 4. Creating content that is simple to read and easy to understand.
- Ensuring content is fact checked and accurate.
- Running workshops with colleagues to identify and agree content to be rationalised and archived, and mapping content to different formats and audiences.
- Develop and manage relationships within the NHSBSA, NHS.UK and gov.uk, developing transition plans and attending meetings with contacts.
- Actively develop and apply content and format strategies.
- Be an advocate for the team to train and develop colleagues.
- Scoping, writing, editing and publishing digital content across all channels (web, mobile, social media and new digital portals).
- Making sure our customer journeys are the best they can be.
- Managing relationships with subject matter experts to make sure content is accurate.
- Accountable for delivering content assets that are accurate, timely, high-quality (based on insight and outputs of user testing, relevant to audience, easily understood, SEO optimised) and to the correct style.
- Accountable for choosing the best format for displaying information to the user, suggesting ideas where gaps have been identified.
- Making sure appropriate policy and legal checking takes place and that content is published quickly and efficiently.
- Monitoring the performance of content and work with a multi-disciplinary team to understand user behaviours and feedback.
For further information, please see attached Job Description/Person Specification.
Job description
Job responsibilities
In this role, you are accountable for:
- Work on needs analysis - taking existing content, identifying content gaps and overlaps etc.
- Addressing user needs, avoiding complex language and processes
- Work alongside agile project teams to develop user-journey based content for new digital portals 4. Creating content that is simple to read and easy to understand.
- Ensuring content is fact checked and accurate.
- Running workshops with colleagues to identify and agree content to be rationalised and archived, and mapping content to different formats and audiences.
- Develop and manage relationships within the NHSBSA, NHS.UK and gov.uk, developing transition plans and attending meetings with contacts.
- Actively develop and apply content and format strategies.
- Be an advocate for the team to train and develop colleagues.
- Scoping, writing, editing and publishing digital content across all channels (web, mobile, social media and new digital portals).
- Making sure our customer journeys are the best they can be.
- Managing relationships with subject matter experts to make sure content is accurate.
- Accountable for delivering content assets that are accurate, timely, high-quality (based on insight and outputs of user testing, relevant to audience, easily understood, SEO optimised) and to the correct style.
- Accountable for choosing the best format for displaying information to the user, suggesting ideas where gaps have been identified.
- Making sure appropriate policy and legal checking takes place and that content is published quickly and efficiently.
- Monitoring the performance of content and work with a multi-disciplinary team to understand user behaviours and feedback.
For further information, please see attached Job Description/Person Specification.
Person Specification
Qualifications
Essential
- Degree or equivalent qualifications and experience in Content Design
Experience
Essential
- Using metrics / feedback to change content
- Writing user content for web
- Experience of working within a publishing flow
- Experience of interacting with others to learn about subject matter
- Using UR/testing to improve user journeys
- Experience of working with predefined taxonomy and meta-data
- Agile
- Similar role
Desirable
- Experience of Drupal
- Experience of training or mentoring
Knowledge/Skills
Essential
- Excellent written skills and use of plain English
- Interpersonal skills - work with various roles/teams/senior managers
- Knowledge of usability and accessibility
- Knowledge of working in agile project/delivery teams
- Knowledge of content sourcing techniques, use of APIs and automated crawling
- Knowledge of how to use metrics and feedback to change content
- Knowledge of web app development and CMS'
- Interest in content design
- Self-starter
- Ability to challenge the norm
- Team player
- Customer advocate
- Able to engage and influence
- Positive outlook
Person Specification
Qualifications
Essential
- Degree or equivalent qualifications and experience in Content Design
Experience
Essential
- Using metrics / feedback to change content
- Writing user content for web
- Experience of working within a publishing flow
- Experience of interacting with others to learn about subject matter
- Using UR/testing to improve user journeys
- Experience of working with predefined taxonomy and meta-data
- Agile
- Similar role
Desirable
- Experience of Drupal
- Experience of training or mentoring
Knowledge/Skills
Essential
- Excellent written skills and use of plain English
- Interpersonal skills - work with various roles/teams/senior managers
- Knowledge of usability and accessibility
- Knowledge of working in agile project/delivery teams
- Knowledge of content sourcing techniques, use of APIs and automated crawling
- Knowledge of how to use metrics and feedback to change content
- Knowledge of web app development and CMS'
- Interest in content design
- Self-starter
- Ability to challenge the norm
- Team player
- Customer advocate
- Able to engage and influence
- Positive outlook
Additional information
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
