Job summary
We are looking for an experienced, enthusiastic, and
ambitious individual to join the HFEA as a Social Media & Digital Communications
Officer.
This is an exciting opportunity for a proactive individual
who is passionate about building and improving all aspects of the HFEAs digital
communications.
This is a fixed term contract, initially for 9-months with the possibility of a 3-month extension. Subject to the return of the permanent post-holder.
Interviews are expected to take place on Tuesday 10th February. The start date will be Wednesday 1st April 2026.
Main duties of the job
You will take the lead in developing engaging content for
the digital channels, including the website and social media channels,
monitoring their success by producing regular analytics, and finding new ways
to engage and grow our audiences.
You will be taking ownership of the day to day running of
our social media channels and work closely with teams across the organisation to
maintain our website.
Reporting to the Web Manager/Developer, this role is a key part
in the seven-strong communications team, helping to ensure that everyone in the
UK who steps into a fertility clinic receives high quality care and knows where
to access clear and impartial information.
We are unable to offer sponsorship for this role, the right to work in the UK will need to be confirmed prior to interview.
The HFEA reserve the right to close this role early should we receive sufficient applications. You are therefore encouraged not to wait until the closing date to apply.
About us
The HFEA is
the UK's independent regulator overseeing safe and appropriate practice in
fertility treatment and embryo research. We license and monitor clinics
carrying out IVF, donor insemination, and human embryo research.
This post is
offered as either office based (in which case you will need to attend the
office at least one day per week)or home based (in which case office attendance will be specified by
your line manager based on business need). Our office is in Stratford, east
London, in attractive new premises on the edge of the Olympic Park, alongside
several other health Arms Length Bodies. In addition to flexibility and hybrid
working we offer generous annual leave and pension arrangements.
The HFEA is a
member of the Community Race and Work Charter and the Disability Confident
Charter. We are committed to ensuring an inclusive and supportive working
environment that is free from any form of discrimination. We recognise that
there are real benefits of having a diverse community of staff and aim for our
workforce to be truly representative of all sections of society. Additionally,
we adopt a culture that hopes to attract and retain talented individuals that
want to work with us.
The HFEA have been awarded People Insight's Outstanding Workplace Award for two consecutive years 2024 and 2025.
Job description
Job responsibilities
Working as part of the communications team, the Social Media and Digital Communications Officer is responsible for working with the Communications team to maintain and improve the HFEAs digital and social media channels.
This role leads the development of engaging content for the organisations digital channels, including the website and existing social media channels. The postholder is also expected to produce regular analytics to monitor success, make recommendations for improvements and update senior leaders and colleagues on the performance of the HFEAs digital channels.
Key responsibilities
Create channel-specific content for the HFEAs social media channels Facebook, X Twitter, Instagram, LinkedIn targeting our key stakeholders including patients, donors, donor-conceived people and fertility professionals
Implement the organisations digital communications strategy maintain and develop our social media strategy and social media use policy, making evidence-based recommendations
Producing and maintaining Standard Operating Procedures for publishing content and producing analytics
Research and engage with fertility influencers and organisations to help reach different patient groups with our content
Respond sensitively and accurately to patients and stakeholders contacting us via DM
Create rich media assets for the HFEAs digital channels, including infographics, videos, and liaise with spokespeople and stakeholders to be featured
Monitor analytics relating to the HFEAs digital channels website, clinic portal and social media channels
Produce analytics relating to the HFEAs digital channels including:
- detailed analytics for corporate management meetings
- tracking the KPIs for all social media channels and reporting these to senior management
Work closely with the Head of Comms to produce reports showing how the HFEAs Digital Comms activity support the Comms strategy
Keep up with and assess trends across social media channels to ensure the HFEA is meeting the changing needs and preferences of our audiences.
Act as the digital content lead on specific projects ensuring content is tailored to relevant audiences
Contributing to wider communications projects
Deputise for the Web Manager Developer as necessary to create new webpages and update existing web content
Job description
Job responsibilities
Working as part of the communications team, the Social Media and Digital Communications Officer is responsible for working with the Communications team to maintain and improve the HFEAs digital and social media channels.
This role leads the development of engaging content for the organisations digital channels, including the website and existing social media channels. The postholder is also expected to produce regular analytics to monitor success, make recommendations for improvements and update senior leaders and colleagues on the performance of the HFEAs digital channels.
Key responsibilities
Create channel-specific content for the HFEAs social media channels Facebook, X Twitter, Instagram, LinkedIn targeting our key stakeholders including patients, donors, donor-conceived people and fertility professionals
Implement the organisations digital communications strategy maintain and develop our social media strategy and social media use policy, making evidence-based recommendations
Producing and maintaining Standard Operating Procedures for publishing content and producing analytics
Research and engage with fertility influencers and organisations to help reach different patient groups with our content
Respond sensitively and accurately to patients and stakeholders contacting us via DM
Create rich media assets for the HFEAs digital channels, including infographics, videos, and liaise with spokespeople and stakeholders to be featured
Monitor analytics relating to the HFEAs digital channels website, clinic portal and social media channels
Produce analytics relating to the HFEAs digital channels including:
- detailed analytics for corporate management meetings
- tracking the KPIs for all social media channels and reporting these to senior management
Work closely with the Head of Comms to produce reports showing how the HFEAs Digital Comms activity support the Comms strategy
Keep up with and assess trends across social media channels to ensure the HFEA is meeting the changing needs and preferences of our audiences.
Act as the digital content lead on specific projects ensuring content is tailored to relevant audiences
Contributing to wider communications projects
Deputise for the Web Manager Developer as necessary to create new webpages and update existing web content
Person Specification
Knowledge & skills
Essential
- Excellent knowledge of current key and emerging social media platforms
- Detailed knowledge of digital analytics and the interpretation of these
- Graphic design skills and the ability to use image creation and manipulation software (including Adobe Photoshop, Illustrator, Premiere)
- Excellent knowledge of Microsoft Office software
- Excellent writing skills with the ability to produce clear and engaging copy
Desirable
- Knowledge of Google Analytics and other SEO tools
Experience
Essential
- Experience of the development, maintenance, promotion, and improvement of digital channels
- Experience of writing and editing content for the web and social media in line with an organisations brand, tone, and style
- Experience of managing social media channels, understanding how they work and how to write and plan relevant content for the different channels
- Experience of creating innovative and engaging assets for digital and social media platforms
- Experience of website content management systems, e.g. WordPress, Umbraco
Desirable
- Experience of using intranets
- Experience in handling media enquiries
Qualifications
Essential
- Educated to degree or equivalent or relevant experience
Managing work
Essential
- The ability to work with the minimum of supervision and act on own initiative
- Excellent interpersonal skills and the confidence to work with and communicate effectively with people at all levels both inside and outside the organisation
- Highest standard of attention to detail
- Excellent time keeping
- Ability to organise daily work demands and prioritise competing priorities
- The ability to work under pressure and to tight deadlines
Person Specification
Knowledge & skills
Essential
- Excellent knowledge of current key and emerging social media platforms
- Detailed knowledge of digital analytics and the interpretation of these
- Graphic design skills and the ability to use image creation and manipulation software (including Adobe Photoshop, Illustrator, Premiere)
- Excellent knowledge of Microsoft Office software
- Excellent writing skills with the ability to produce clear and engaging copy
Desirable
- Knowledge of Google Analytics and other SEO tools
Experience
Essential
- Experience of the development, maintenance, promotion, and improvement of digital channels
- Experience of writing and editing content for the web and social media in line with an organisations brand, tone, and style
- Experience of managing social media channels, understanding how they work and how to write and plan relevant content for the different channels
- Experience of creating innovative and engaging assets for digital and social media platforms
- Experience of website content management systems, e.g. WordPress, Umbraco
Desirable
- Experience of using intranets
- Experience in handling media enquiries
Qualifications
Essential
- Educated to degree or equivalent or relevant experience
Managing work
Essential
- The ability to work with the minimum of supervision and act on own initiative
- Excellent interpersonal skills and the confidence to work with and communicate effectively with people at all levels both inside and outside the organisation
- Highest standard of attention to detail
- Excellent time keeping
- Ability to organise daily work demands and prioritise competing priorities
- The ability to work under pressure and to tight deadlines
