Human Fertilisation & Embryology Authority

Social Media & Digital Communications Officer

Information:

This job is now closed

Job summary

We are looking for an experienced, enthusiastic, and ambitious individual to join the HFEA as a social media and digital communications officer.

This is an exciting opportunity for a proactive individual who is passionate about building and improving social media channels, and wants to take on a key role on all aspects of the digital communication activities of the HFEA.

Main duties of the job

You will take the lead in developing engaging content for the digital channels, including the website and social media channels, monitoring their success by producing regular analytics, and finding new ways to engage and grow our audiences.

You will be taking ownership of the day to day running of our social media channels and work closely with teams across the organisation to maintain and improve our website.

Reporting to the Web Manager/Developer, this role is a key part in the six-strong communications team, helping to ensure that everyone in the UK who steps into a fertility clinic receives high quality care and knows where to access clear and impartial information.

About us

The HFEA is the UK's independent regulator overseeing safe and appropriate practice in fertility treatment and embryo research. We license and monitor clinics carrying out IVF, donor insemination, and human embryo research.

This post is offered as either office based (in which case you will need to attend the office at least one day per week our current team day in the office is Wednesday) or home based (in which case office attendance will be specified by your line manager based on business need). Our office is in Stratford, east London, in attractive new premises on the edge of the Olympic Park, alongside several other health Arms Length Bodies. In addition to flexibility and hybrid working we offer generous annual leave and pension arrangements.

Details

Date posted

07 September 2023

Pay scheme

Other

Salary

£33,000 to £37,500 a year

Contract

Permanent

Working pattern

Full-time, Flexible working

Reference number

G0002-23-0012

Job locations

2nd Floor

2 Redman Place

London

E20 1JQ


Job description

Job responsibilities

Job purpose

Working as part of the communications team, the Social Media and Digital Communications Officer is responsible for working with the Communications team to maintain and improve the HFEAs digital and social media channels.

This role leads the development of engaging content for the organisations digital channels, including the website and existing social media channels. The postholder is also expected to produce regular analytics to monitor success, make recommendations for improvements and update senior leaders and colleagues on the performance of the HFEAs digital channels.

Key responsibilities

Create channel-specific content for the HFEAs social media channels Facebook, X (Twitter), Instagram, LinkedIn targeting our key stakeholders including patients, donors, donor-conceived people and fertility professionals

Implement the organisations digital communications strategy

Engage with social media influencers to get greater coverage for our social media content

Create rich media assets for the HFEAs digital channels, including infographics, videos

Monitor analytics relating to the HFEAs digital channels (website, clinic portal and social media channels)

Produce analytics relating to the HFEAs digital channels including:

    • detailed analytics for corporate management meetings
    • tracking the KPIs for all social media channels and reporting these to senior management

Work closely with the Head of Comms to produce reports showing how the HFEAs Digital Comms activity support the Comms strategy

Being an active member of the Digital Communications Board, which oversees developments/changes to our website and social media channels

Keep up with and assess trends across social media channels to ensure the HFEA is meeting the changing needs and preferences of our audiences.

Act as the digital content lead on specific projects ensuring content is tailored to relevant audiences

Contributing to wider communications projects

Job description

Job responsibilities

Job purpose

Working as part of the communications team, the Social Media and Digital Communications Officer is responsible for working with the Communications team to maintain and improve the HFEAs digital and social media channels.

This role leads the development of engaging content for the organisations digital channels, including the website and existing social media channels. The postholder is also expected to produce regular analytics to monitor success, make recommendations for improvements and update senior leaders and colleagues on the performance of the HFEAs digital channels.

Key responsibilities

Create channel-specific content for the HFEAs social media channels Facebook, X (Twitter), Instagram, LinkedIn targeting our key stakeholders including patients, donors, donor-conceived people and fertility professionals

Implement the organisations digital communications strategy

Engage with social media influencers to get greater coverage for our social media content

Create rich media assets for the HFEAs digital channels, including infographics, videos

Monitor analytics relating to the HFEAs digital channels (website, clinic portal and social media channels)

Produce analytics relating to the HFEAs digital channels including:

    • detailed analytics for corporate management meetings
    • tracking the KPIs for all social media channels and reporting these to senior management

Work closely with the Head of Comms to produce reports showing how the HFEAs Digital Comms activity support the Comms strategy

Being an active member of the Digital Communications Board, which oversees developments/changes to our website and social media channels

Keep up with and assess trends across social media channels to ensure the HFEA is meeting the changing needs and preferences of our audiences.

Act as the digital content lead on specific projects ensuring content is tailored to relevant audiences

Contributing to wider communications projects

Person Specification

Qualifications

Essential

  • Educated to degree or equivalent or relevant experience
  • Excellent knowledge of current key and emerging social media platforms
  • Detailed knowledge of digital analytics and the interpretation of these
  • Graphic design skills and the ability to use image creation and manipulation software (including Adobe Photoshop, Illustrator, Premiere)
  • Excellent knowledge of Microsoft Office software

Desirable

  • Knowledge of Google Analytics and other SEO tools
  • Good knowledge of website content management systems (e.g., Umbraco, WordPress)
Person Specification

Qualifications

Essential

  • Educated to degree or equivalent or relevant experience
  • Excellent knowledge of current key and emerging social media platforms
  • Detailed knowledge of digital analytics and the interpretation of these
  • Graphic design skills and the ability to use image creation and manipulation software (including Adobe Photoshop, Illustrator, Premiere)
  • Excellent knowledge of Microsoft Office software

Desirable

  • Knowledge of Google Analytics and other SEO tools
  • Good knowledge of website content management systems (e.g., Umbraco, WordPress)

Employer details

Employer name

Human Fertilisation & Embryology Authority

Address

2nd Floor

2 Redman Place

London

E20 1JQ


Employer's website

https://www.hfea.gov.uk/ (Opens in a new tab)

Employer details

Employer name

Human Fertilisation & Embryology Authority

Address

2nd Floor

2 Redman Place

London

E20 1JQ


Employer's website

https://www.hfea.gov.uk/ (Opens in a new tab)

Employer contact details

For questions about the job, contact:

Human Resources

Human Resources

hr@hfea.gov.uk

+4402082918000

Details

Date posted

07 September 2023

Pay scheme

Other

Salary

£33,000 to £37,500 a year

Contract

Permanent

Working pattern

Full-time, Flexible working

Reference number

G0002-23-0012

Job locations

2nd Floor

2 Redman Place

London

E20 1JQ


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