COMMUNICATIONS AND ENGAGEMENT MANAGER

Job description

Job responsibilities

Key responsibilities

• Develop and deliver communication and engagement strategies aligned with GPSUs mission and goals.
• Create high-quality content for newsletters, press releases, social media, and website updates.
• Develop brand messaging and visual identity across channels.
• Manage and grow GPSUs online presence, including website and social media platforms.
• Support leadership with internal comms, team briefings, and change communications.
• Act as a liaison with stakeholders, partner organisations, and Somerset practices.
• Monitor and evaluate the effectiveness of communications and campaigns.
• Lead on media relations, including proactive media opportunities and reactive statements.
• Organise stakeholder events, webinars, and campaigns to support engagement.
• Ensure all communications meet accessibility, inclusivity, and data protection standards

Communication:

• Create compelling written and visual content across multiple formats.
• Support and advise staff in best practices for communication and engagement.
• Communicate GPSU's mission and impact clearly to diverse audiences.
• Maintain consistent brand voice and values in all outputs.
• Exercise diplomacy and professionalism in all correspondence and interactions.

Planning & organisational skills:

• Develop and maintain project plans for campaigns and events.
• Coordinate multiple streams of work, deadlines, and inputs.
• Balance long-term planning with short-term responsiveness.
• Organise and support virtual and in-person events.

Analytical skills:

• Work with autonomy and initiative in a fast-paced environment.
• Interpret data and feedback to adjust strategies.
• Identify reputational risks and manage responses appropriately.
• Balance innovation with operational and policy constraints.

Work ethic:

• Frequent use of digital platforms and visual display units.
• High concentration required when producing publications and materials.
• Flexible working including occasional events outside normal hours.
• Travel within Somerset as needed for stakeholder engagement.

Policy & service requirements:

• Stay current with best practice in NHS and public sector communications.
• Ensure GDPR and accessibility compliance across all communications.
• Support organisational learning through feedback and engagement insights.
• Contribute to wider service improvement and innovation.

Person Specification

Qualifications

Essential

• Degree or equivalent experience in communications, marketing, PR or related field
• Evidence of continuous professional development

Experience

Essential

• Experience in a communications, engagement, or PR role
• Proven track record of stakeholder engagement and relationship building
• Experience of managing digital and offline communication channels
• Track record of successful campaign development and delivery
• Experience working with the media, including press release writing

Desirable

• Experience working in a healthcare or public sector environment
• Experience with crisis or reputational risk communications

Knowledge and Skills

Essential

• Excellent written and verbal communication skills
• Strong digital communication and content creation skills
• Knowledge of website content management systems and social media platforms
• Ability to tailor messaging to diverse audiences
• Strong planning and organisational skills
• Creative, proactive and able to identify new opportunities for engagement
• Ability to manage multiple priorities and work under pressure

Desirable

• Understanding of graphic design and brand management principles
• Knowledge of the NHS, primary care, or public sector landscape

Employer details

Employer name

GPSU - General Practice Support Unit

Address

GPSU Ltd

Elliott House, George Smith Way

Yeovil

Somerset

BA22 8QR

Employer's website

https://www.GPSU.org.uk (Opens in a new tab)