Project Lead (Training, Marketing, and Engagement)

Job description

Job responsibilities

Main Duties and Responsibilities

The post holder has responsibility of delivering the following key result areas:

The post holder has responsibility of delivering the following key result areas:

Lead in the development and delivery of training to a wide range of stakeholders to facilitate increased referrals into the service.

Work with ABLs central marcomms team to raise the profile of the service.

Engage with local services and partners to ensure local awareness and explore partnership opportunities and co-production activities.

Work closely with operational colleagues to monitor and manage the referral rates, identifying trends and developing innovative and effective solutions to dips in referral and conversion rates

Develop mutually advantageous partnerships with all potential referrers across County Durham.

Lead in the promotion and advertisement of the Smoke free County Durham service.

Develop and update the partnership database with all contacts including required follow up contact and strategic developments required.

Input to multi -disciplinary meetings as required.

Work in partnership with stakeholders to disseminate regional and national campaigns related to the tobacco control agenda including FRESH, smokefree homes and messages around vaping.

Lead on the development and implementation of Smokefree Durham communications strategy (e.g. public open events, training and awareness raising sessions, communications materials, social media etc.) to promote the service and capture referrals.

Develop, monitor, and report on social media activity for the service to increase engagement and raise the profile of the service.

Monitor and report on referral numbers and sources, to inform short- and long-term marketing and engagement strategies, ensuring the service is reaching target audiences and communities.

Support the Head of Service and work with the other Project Leads to identify, engage, and develop relationships with key stakeholders.

Innovative and open minded to new ideas.

Work within agreed boundaries and relevant policies and standard operating procedures.

Lead on service development around meeting its social values requirements and work closely with relevant colleagues across the organisation to implement and report on this.

Effective line management of a digital marketing and communications officer, and a community engagement coordinator.

Plan and organise workloads effectively

This role will develop over time and therefore it is expected that post holder will have additional responsibilities.

The desire to make a difference

We are looking to change the lives and improve the wellbeing of the people in County Durham

Skills and Competencies Required

Be an experienced Health or Communications professional with training experience.

Be experienced in community engagement and partnership working in a community health environment.

Experience of building and maintaining partnerships

Positive and proactive outlook with the ability to motivate, engage and support others to achieve the highest standards and outcomes.

Adept in communication; A strong communicator who adapts the message to fit the needs of the audience including clients, staff, and volunteers at all levels. Including digital communication and social media expertise

Build strong relationships, foster trust and co-operation among colleagues, stakeholders throughout community settings.

Quality driven; you naturally seek high standards and actively seek to improve them.

Value and remain open to new ideas and perspectives.

Standard Information

Information Governance

Employees of ABL Health must comply with the provisions of GDPR and the Data Protection Act 2018. The postholder must not; either during their employment, or following termination of their employment, disclose any information relating to service users or employees, or of the lawful business practices, of the organisation.

The postholder will be required, when and where appropriate to the role, to comply with the processing of requests under the Freedom of Information Act 2000

The postholder must comply with ABLs policies that protect the information assets of the organisation from unauthorised disclosure, modification, destruction, inappropriate access or use. The postholder will be responsible for maintaining the clinical and/or corporate records that fall within the remit of this role to the standards in ABLs records management policies, and data quality processes and standards.

Health & Safety

Compliance with the Health & Safety at Work Act 1974 the postholder is required to fulfil a proactive role towards the management of risk in all their actions. This entails the risk assessment of all situations, the taking of appropriate actions and reporting of all incidents, near misses and hazards, and a statutory duty of care for their own personal safety and that of others who may be affected by their acts or omissions.

Safeguarding is Everyones Business

ABL has a responsibility to ensure that all children / young people and adults are adequately safeguarded and protected. As a consequence, all ABLs employees, temporary staff and volunteers are required to adhere to ABLs safeguarding policies / procedures in addition to local and national safeguarding policies and to act upon any concerns in accordance with them.

Smoke Free

ABL is Smoke - Free. Smoking is not permitted on any of our premises or the surrounding land including car parking facilities.

Training

The postholder must attend any training that is identified as mandatory to their role.

The range of duties and responsibilities outlined above are indicative only and are intended to give an overview of the range and type of duties that will be allocated. They are subject to modification in the light of changing service demands and the development requirements of the postholder.

Please note that we are unable to offer sponsorship for this role

Person Specification

Qualifications

Essential

• Relevant degree (health/social care/psychology/public health)/ professional qualification / or significant experience working within healthcare

Desirable

• NCSCT practitioner qualification
• Training qualification

Experience

Essential

• Experience of working in a health behaviour change/public health setting
• Experience delivering training
• Demonstrable experience of partnership working
• Demonstrable experience of speaking to large groups

Desirable

• Experience working in smoking cessation
• Experience developing training

Skills and Knowledge

Essential

• Knowledge of behaviour change models
• Knowledge of the problems experienced by socially disadvantaged sectors of the community
• An understanding of the impact of smoking on health
• Understand and implement evidence -based best practice
• Working knowledge of the issues related to information governance
• Working knowledge regarding safeguarding processes and policies
• Excellent time management and organisation skills
• The ability to work independently and as part of a team
• The commitment to provide an efficient and effective service
• Ability to communicate effectively both verbally and in writing at all levels with individuals, groups and the public
• Ability to empower and motivate
• Ability to influence using skills and knowledge
• Ability to be flexible and work within a changing environment
• Ability to produce reports for both internal senior staff and external partners
• Excellent IT skills including Microsoft Office literate

Desirable

• Ability to read and interpret data.
• Understanding of public health guidance
• Understanding of health care commissioning environment
• Capable of producing performance reports.
• Knowledge of strength based approaches to working with people
• Knowledge of asset-based community development

Job Specific Requirements

Essential

• Work flexibly and adapt to suit service need.
• The ability to travel independently across Co. Durham.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

ABL Health Ltd

Address

The Greenhouse

Greencroft Industrial Park

Annfield Plain

Durham

DH9 7XN

Employer's website

https://www.ablhealth.co.uk/work-for-us/join-our-team/ (Opens in a new tab)