Job summary
Skills and Competencies Required
Proven experience as a Social Media Content Creator or similar role.
Familiarity with Adobe Creative Suite and other visual design tools.
Experience in the health and wellness sector (preferred but not
mandatory).
Ability to deliver creative content (text, image, and video).
Knowledge of SEO, keyword research, and Google Analytics.
Familiarity with online marketing channels.
Excellent communication skills.
Strong analytical and multitasking skills.
Ability to travel for on-site content creation.
Main duties of the job
As the social media content creator you will be
responsible for determining a vision for digital marketing that drives the
business, grows the brand and builds stronger relationships with our audiences.
You will deliver a wide range of integrated digital communications so that ABL
may inform, inspire, involve and influence its internal, external and
stakeholder audiences. With a keen performance focus, this role will not only
deliver significant value to the business in terms of profile raising to
support business growth, it will also be a catalyst for further digital
enablement within the business.
You will be expected to develop, implement and evaluate all
communication activity; manage projects to ensure that work is completed on
time, within budget, and to high standards; and act as a brand guardian to
ensure branding and brand values are applied consistently. The successful
applicant must have the ability to manage their own workload and run integrated
or discrete projects, whilst working effectively as part of a team.
About us
ABL is an exciting, fast-paced, growing community
health organisation. As an experienced, CQC-registered provider of community
health services, we are passionate about delivering evidence-based, innovative,
effective and relevant healthcare services in partnership with individuals,
communities and stakeholders.
We
are a values-driven organisation dedicated to reducing health inequalities and
improving peoples lives. We would love to hear from you if you would like the
opportunity to work within a close team of committed professionals and if you
share our values of designing and delivering health services.
Job description
Job responsibilities
Duties and Responsibilities
This post will work under the line management of
the Head of Marketing and Communications for ABL.
Key responsibilities will be:
Content
Creation: Generate, edit, publish, and
share content daily (original text, images, video) that builds meaningful
connections and encourages community members to take action (make healthy
lifestyle changes, sign up to service etc).
Service
Promotion: Actively promote new services to
key stakeholders using various social media channels.
Photography: Travel to service sites across the country for on-site
photography and content creation.
Brand
Development: Enhance
brand identity by designing posts with Adobe Creative Suite that align with our
company's ethos and audience's interests.
Deadline
Management: Work on tight schedules and
adapt to real-time changes to ensure timely content creation and publishing.
Analytics: Track and analyse the performance of our social media
initiatives to maximise results and continuously improve future strategies.
Job description
Job responsibilities
Duties and Responsibilities
This post will work under the line management of
the Head of Marketing and Communications for ABL.
Key responsibilities will be:
Content
Creation: Generate, edit, publish, and
share content daily (original text, images, video) that builds meaningful
connections and encourages community members to take action (make healthy
lifestyle changes, sign up to service etc).
Service
Promotion: Actively promote new services to
key stakeholders using various social media channels.
Photography: Travel to service sites across the country for on-site
photography and content creation.
Brand
Development: Enhance
brand identity by designing posts with Adobe Creative Suite that align with our
company's ethos and audience's interests.
Deadline
Management: Work on tight schedules and
adapt to real-time changes to ensure timely content creation and publishing.
Analytics: Track and analyse the performance of our social media
initiatives to maximise results and continuously improve future strategies.
Person Specification
Qualifications
Desirable
- Degree, equivalent qualification or relevant experience in marketing, project management design or a related subject
- CAM Level 4 Diploma in Digital Marketing
- CIM Certificate in Professional Marketing (Digital)
- CIM Diploma in Professional Marketing
Experience
Essential
- Experience of managing and writing content for social media and marketing campaigns
- Project managing, content creation and planning/scheduling experience on: LinkedIn, Facebook, Instagram, Tik Tok, Twitter and You Tube
- Google Analytics and SEO experience
- Experience in identifying and devising digital campaigns that engage, inform and resonate with key groups
- Experience of producing high quality physical marketing materials
- Animation creation and film editing
- Adobe software or similar
Job Specific Requirements
Essential
- The ability to travel independently (ABL services span the country, some travel to visit services will be required)
- Work flexibly and adapt to suit service need
Skills and Knowledge
Essential
- Excellent communication skills for a range of different mediums
- Knowledge of marketing principles and brand
- management
- Effective social media marketing skills
- Creative design skills
Desirable
Person Specification
Qualifications
Desirable
- Degree, equivalent qualification or relevant experience in marketing, project management design or a related subject
- CAM Level 4 Diploma in Digital Marketing
- CIM Certificate in Professional Marketing (Digital)
- CIM Diploma in Professional Marketing
Experience
Essential
- Experience of managing and writing content for social media and marketing campaigns
- Project managing, content creation and planning/scheduling experience on: LinkedIn, Facebook, Instagram, Tik Tok, Twitter and You Tube
- Google Analytics and SEO experience
- Experience in identifying and devising digital campaigns that engage, inform and resonate with key groups
- Experience of producing high quality physical marketing materials
- Animation creation and film editing
- Adobe software or similar
Job Specific Requirements
Essential
- The ability to travel independently (ABL services span the country, some travel to visit services will be required)
- Work flexibly and adapt to suit service need
Skills and Knowledge
Essential
- Excellent communication skills for a range of different mediums
- Knowledge of marketing principles and brand
- management
- Effective social media marketing skills
- Creative design skills
Desirable
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
