Marketing and Communications Officer

Job description

Job responsibilities

Channel Management

• Provide regular updates to the Kernow Health CIC website and SharePoint sites
• Schedule, monitor and respond to content on social media platforms
• Support the distribution of internal comms via tools such as email, newsletters etc

Content Creation

• Draft, edit, and publish engaging written content including blogs, newsletters, and social media posts
• Design graphics using Canva for posts, campaigns and event support
• Ensure all content aligns with brand tone, messaging, and visual guidelines

Internal Communications

• Assist with the production of internal newsletters and updates
• Support internal campaigns and engagement initiatives
• Help collate and share key messages from the Executive Team and across directorates

Performance and Data Insight

• Track and report on campaign performance and channel metrics e.g. email, website, and social media analytics
• Assist with AB testing and analysing data to optimise efforts
• Utilise and maintain simple dashboards and reports for internal use

General

• All employees and teams are expected to:

- Respect each other and be courteous and sensitive to everyone's needs and concerns

- Be accountable for your work

- Be flexible about job and task assignments

- Be willing to help each other instead of displaying an 'its not my job' attitude

- Ask for help when needed

- Work safely together

- Be open to constructive feedback without being defensive or negative

- Be self-motivated and reliable

- Share ideas for improvement

- Be cheerful, positive, and encouraging to other team members

• Actively contribute to the Organisations values and behaviours ensuring that relevant processes are open and transparent and encourage the confidence of staff, patients, partner organisations, the public and other agencies.
• Promote a positive organisational image.
• Promote own personal and others health, safety, and security, taking the appropriate action to report risk in accordance with policy.
• Ensure that equipment and resources are managed effectively to reduce waste and promote cost efficiency.
• Ensure the safe keeping and maintenance of equipment in accordance with policy, reporting defect or loss.
• Maintain personal development to meet the changing demands of the job, participate in an annual appraisal and appropriate training activities.
• Ensure compliance with all Kernow Health CIC statutory and mandatory training requirements, policies and protocols.
• Take appropriate responsibility to ensure that your objectives are aligned with the core team and organisational objectives.
• To demonstrate agility through adapting to the needs of the organisation by working flexibly in response to changing organisational requirements and priorities.
• You will be expected to carry out any other duties that may reasonably be required in line with your main duties, as directed by your line manager.

Person Specification

Experience

Essential

• 1-2 years experience in a digital marketing or communications role
• Experience of using digital tools for content creation, analytics and scheduling such as (but not limited to) Buffer, Canva, Mailchimp, Google Looker studio, CapCut, GA4 etc
• Familiarity with social media platforms and analytics tools

Desirable

• Experience in the healthcare, public, or not-for-profit sector is an advantage, but is not essential

Skills and Abilities

Essential

• Confidence in social media marketing
• Ability to communicate clearly and concisely to a range of audiences
• Strong copywriting and editing skills
• Good visual design skills (e.g. Canva or Adobe Express)
• Ability to collect, monitor and report on communication activity and engagement
• Comfortable working independently under guidance and within deadlines
• Strong organisational and time management skills

Desirable

• Confidence using Microsoft 365

Personal Qualities

Essential

• Proactive and flexible, willing to adapt to a range of projects
• Creative thinker with a problem-solving mindset
• Commitment to accuracy, attention to detail and confidentiality
• Collaborative, with good interpersonal skills and the ability to work with teams across the organisation

Desirable

• Enthusiasm for healthcare communications

Other

Essential

• Based in or able to commute to the Truro office

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Kernow Health CIC

Address

Cudmore House

Treliske Industrial Estate

Truro

Cornwall

TR1 3LP

Employer's website

https://www.kernowhealthcic.org.uk (Opens in a new tab)