Barchester Healthcare

Customer Relationship Manager

The closing date is 19 May 2026

Job summary

The Customer Relationship Manager role at Barchester Care Homes is a unique opportunity to work for an industry-leading provider of exceptional care services. With a focus on driving sales, improving occupancy, and enhancing the digital profile of the home, this position is crucial in ensuring the success of a first-class care facility. The successful candidate will leverage their sales and marketing expertise, strong communication skills, and target-driven approach to deliver exceptional results.

Main duties of the job

The Customer Relationship Manager will be responsible for managing enquiries, improving conversion rates, and achieving occupancy targets for the care home. They will network within the local community to raise the profile of the home and generate new leads, as well as support local and wider marketing activities to drive enquiries and increase occupancy. The role requires a self-motivated, target-driven individual with proven sales and marketing experience, preferably in the healthcare sector, along with excellent communication and interpersonal skills.

About us

Barchester Care Homes is an industry-leading provider of high-quality care services in the UK. With a clear focus on delivering exceptional care to its residents, Barchester operates some of the best-rated care homes in the country. The organisation is committed to supporting and developing its employees, offering a range of rewards and progression opportunities.

Details

Date posted

20 March 2026

Pay scheme

Other

Salary

Depending on experience Salary expectations will be discussed at interview stage.

Contract

Permanent

Working pattern

Full-time, Part-time

Reference number

1476266764

Job locations

https://jobs.barchester.com/

Gosmore

SG4 7QH


Job description

Job responsibilities

Competitive salary plus commission (12 month Maternity cover)

Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first-class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community. Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care. REWARDS PACKAGE: Attractive salary, alongside a competitive commission structure Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team RESPONSIBILITIES: Managing enquiries to improve the conversion rates and achieve occupancy targets Excellent communication skills. Networking within the local community to raise the profile of the home and generate enquiries Supporting local and wider marketing activities togenerate enquiries,drive conversion rates and increase occupancy Identifying opportunities to improve sales and marketing performance NEED TO HAVE: Have proven sales and marketing experience preferably in healthcare but not essential Have the ability to analyse data on Salesforce or similar CRM application Be self-motivated and target driven Have interpersonal and professional qualities Confident user of Microsoft Office (Excel/Powerpoint) Full UK driving licence. NEED TO DO: Represent Barchester and our state of the art home in a friendly and professional manner. Responsible for all sales activity for the home. Talking to potential new residents over the phone, and providing informative and welcoming tours of the home. Engage with residents and relatives to understand their experience and requirements. Respond to sales enquiries. Actively generate leads and identify local marketing opportunities. Maintain a contacts database. Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.

7766

Job description

Job responsibilities

Competitive salary plus commission (12 month Maternity cover)

Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first-class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community. Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care. REWARDS PACKAGE: Attractive salary, alongside a competitive commission structure Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team RESPONSIBILITIES: Managing enquiries to improve the conversion rates and achieve occupancy targets Excellent communication skills. Networking within the local community to raise the profile of the home and generate enquiries Supporting local and wider marketing activities togenerate enquiries,drive conversion rates and increase occupancy Identifying opportunities to improve sales and marketing performance NEED TO HAVE: Have proven sales and marketing experience preferably in healthcare but not essential Have the ability to analyse data on Salesforce or similar CRM application Be self-motivated and target driven Have interpersonal and professional qualities Confident user of Microsoft Office (Excel/Powerpoint) Full UK driving licence. NEED TO DO: Represent Barchester and our state of the art home in a friendly and professional manner. Responsible for all sales activity for the home. Talking to potential new residents over the phone, and providing informative and welcoming tours of the home. Engage with residents and relatives to understand their experience and requirements. Respond to sales enquiries. Actively generate leads and identify local marketing opportunities. Maintain a contacts database. Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.

7766

Person Specification

Qualifications

Essential

  • The ideal candidate will have proven sales and marketing experience, preferably in the healthcare sector, the ability to analyze data on Salesforce or a similar CRM application, and a confident and professional manner. They will also need to be self-motivated, target-driven, and proficient in using Microsoft Office tools such as Excel and PowerPoint. A full UK driving license is required.
Person Specification

Qualifications

Essential

  • The ideal candidate will have proven sales and marketing experience, preferably in the healthcare sector, the ability to analyze data on Salesforce or a similar CRM application, and a confident and professional manner. They will also need to be self-motivated, target-driven, and proficient in using Microsoft Office tools such as Excel and PowerPoint. A full UK driving license is required.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Barchester Healthcare

Address

https://jobs.barchester.com/

Gosmore

SG4 7QH


Employer's website

https://www.barchester.com/ (Opens in a new tab)

Employer details

Employer name

Barchester Healthcare

Address

https://jobs.barchester.com/

Gosmore

SG4 7QH


Employer's website

https://www.barchester.com/ (Opens in a new tab)

Employer contact details

For questions about the job, contact:

Recruitment Team

https://jobs.barchester.com/

Recruitment@barchester.com

Details

Date posted

20 March 2026

Pay scheme

Other

Salary

Depending on experience Salary expectations will be discussed at interview stage.

Contract

Permanent

Working pattern

Full-time, Part-time

Reference number

1476266764

Job locations

https://jobs.barchester.com/

Gosmore

SG4 7QH


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