Barchester Healthcare

Customer Relationship Manager

The closing date is 14 March 2026

Job summary

Barchester is recruiting a Customer Relationship Manager to join their prestigious care home team. This is an opportunity to work alongside an exceptional management team and contribute to the success of a first-class care home. The successful candidate will be responsible for driving sales and marketing initiatives to increase occupancy, handling enquiries, and networking with the local community.

Main duties of the job

The Customer Relationship Manager will be responsible for managing enquiries to improve conversion rates and achieve occupancy targets, networking within the local community to raise the profile of the home and generate enquiries, supporting local and wider marketing activities to generate enquiries, drive conversion rates and increase occupancy, and identifying opportunities to improve sales and marketing performance. The candidate should have proven sales and marketing experience, preferably in the healthcare sector, as well as the ability to analyze data on Salesforce or a similar CRM application. They should be self-motivated, target-driven, and have excellent interpersonal and communication skills.

About us

Barchester is an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK. They have a clear focus on providing residents with exceptional quality care and are dedicated to ensuring that their team are respected and their contributions valued.

Details

Date posted

13 January 2026

Pay scheme

Other

Salary

£40,000 a year

Contract

Permanent

Working pattern

Full-time, Part-time

Reference number

1453981650

Job locations

https://jobs.barchester.com/

Odiham

RG29 1GJ


Job description

Job responsibilities

Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first-class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community. Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care. REWARDS PACKAGE: Attractive salary, alongside a competitive commission structure Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team RESPONSIBILITIES: Managing enquiries to improve the conversion rates and achieve occupancy targets Excellent communication skills. Networking within the local community to raise the profile of the home and generate enquiries Supporting local and wider marketing activities togenerate enquiries,drive conversion rates and increase occupancy Identifying opportunities to improve sales and marketing performance NEED TO HAVE: Have proven sales and marketing experience preferably in healthcare but not essential Have the ability to analyse data on Salesforce or similar CRM application Be self-motivated and target driven Have interpersonal and professional qualities Confident user of Microsoft Office (Excel/Powerpoint) Full UK driving licence. NEED TO DO: Represent Barchester and our state of the art home in a friendly and professional manner. Responsible for all sales activity for the home. Talking to potential new residents over the phone, and providing informative and welcoming tours of the home. Engage with residents and relatives to understand their experience and requirements. Respond to sales enquiries. Actively generate leads and identify local marketing opportunities. Maintain a contacts database. Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.

Job description

Job responsibilities

Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first-class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community. Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care. REWARDS PACKAGE: Attractive salary, alongside a competitive commission structure Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team RESPONSIBILITIES: Managing enquiries to improve the conversion rates and achieve occupancy targets Excellent communication skills. Networking within the local community to raise the profile of the home and generate enquiries Supporting local and wider marketing activities togenerate enquiries,drive conversion rates and increase occupancy Identifying opportunities to improve sales and marketing performance NEED TO HAVE: Have proven sales and marketing experience preferably in healthcare but not essential Have the ability to analyse data on Salesforce or similar CRM application Be self-motivated and target driven Have interpersonal and professional qualities Confident user of Microsoft Office (Excel/Powerpoint) Full UK driving licence. NEED TO DO: Represent Barchester and our state of the art home in a friendly and professional manner. Responsible for all sales activity for the home. Talking to potential new residents over the phone, and providing informative and welcoming tours of the home. Engage with residents and relatives to understand their experience and requirements. Respond to sales enquiries. Actively generate leads and identify local marketing opportunities. Maintain a contacts database. Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.

Person Specification

Qualifications

Essential

  • The ideal candidate should have proven sales and marketing experience, preferably in the healthcare sector, the ability to analyze data on Salesforce or a similar CRM application, and be a confident user of Microsoft Office (Excel/PowerPoint). They should also possess a full UK driving license.
Person Specification

Qualifications

Essential

  • The ideal candidate should have proven sales and marketing experience, preferably in the healthcare sector, the ability to analyze data on Salesforce or a similar CRM application, and be a confident user of Microsoft Office (Excel/PowerPoint). They should also possess a full UK driving license.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Barchester Healthcare

Address

https://jobs.barchester.com/

Odiham

RG29 1GJ


Employer's website

https://www.barchester.com/ (Opens in a new tab)

Employer details

Employer name

Barchester Healthcare

Address

https://jobs.barchester.com/

Odiham

RG29 1GJ


Employer's website

https://www.barchester.com/ (Opens in a new tab)

Employer contact details

For questions about the job, contact:

Recruitment Team

https://jobs.barchester.com/

Recruitment@barchester.com

Details

Date posted

13 January 2026

Pay scheme

Other

Salary

£40,000 a year

Contract

Permanent

Working pattern

Full-time, Part-time

Reference number

1453981650

Job locations

https://jobs.barchester.com/

Odiham

RG29 1GJ


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