Marketing Executive

Job description

Job responsibilities

Barchester's exceptional marketing team have a rare opportunity for a marketing executive to join us in Central London.

As Marketing Executive, you will play a pivotal role in empowering our care homes to enhance their local presence and boost occupancy through strategic promotion of events, marketing initiatives and collateral. You'll create clear, impactful templates and guidance to support community engagement and networking efforts, while leveraging your digital expertise to manage and evolve our web-to-print systemensuring each home can confidently self-serve their internal and external marketing communications. You will also play a key role in supporting the delivery of offline marketing campaigns, with high attention to detail to proof read artwork, manage print production and experience in media buying.

You will have event experience to lead the delivery of our internal employee recognition event, the Barchester Care Awards, through all stages of the competition including an in-person awards event and the live streaming of the event into our homes and hospitals.

NEED TO HAVE:

• Administration and Marketing experience

• Experience with web content management

• Experience organising large scale events

• Effectively manage multiple projects to meet deadlines

• Print production and media buying experience

• Good knowledge of Outlook, Word, Power point and Excel

• Excellent written and verbal communication skills

• Attention to detail

NEED TO DO:

• Deliver the Barchester Care Awards with coordination of each phase of the competition across stakeholders, smoothly on time, and within budget, and maximise opportunities to drive engagement and reputation

• Develop web-to print system to ensure templates easy to find, with clear functionality and descriptions

• Develop creative, increase range of products and regularly communicate with Ops on what's new

• Manage artwork requests from our homes - briefing artwork, managing workflow, uploading new templates to the system, with excellent communication throughout

• Proof reading all artwork and coordinate artwork for print production

• Hold a monthly webinar to showcase forthcoming events and support tools

• Develop corporate and home specific collateral and ensure consistent stock levels

• Manage range of internal signage and requests

• Weekly and monthly reporting

• Management of our intranet pages

• Collaborate with Salesforce Marketing Cloud on range of templates across both systems

• Work with Salesforce Marketing Cloud to align and develop templates across platforms.

Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK.

If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.

Person Specification

Qualifications

Essential

• The ideal candidate will have administration and marketing experience, experience with web content management, experience organising large scale events, the ability to effectively manage multiple projects to meet deadlines, print production and media buying experience, good knowledge of Outlook, Word, PowerPoint and Excel, and excellent written and verbal communication skills with attention to detail.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Barchester Healthcare

Address

Barchester Healthcare

London

EC2A 1AS

Employer's website

https://www.barchester.com/ (Opens in a new tab)