Barchester Healthcare

Sales Trainer

The closing date is 18 August 2025

Job summary

Barchester Healthcare, a leading provider of high-quality care homes across the UK, is seeking a Sales Trainer to join their Customer Experience & Marketing team. This exciting opportunity allows the successful candidate to play a crucial role in driving the Barchester brand standards and enhancing the customer experience, with a focus on sales and conversion.

Main duties of the job

As a Customer Experience Learning Specialist, you will be responsible for the effective delivery of learning solutions across Barchester Healthcare. Your primary focus will be on driving high levels of occupancy through the conversion of those looking for a care home, as well as converting short-stay residents to permanent residency. You will work closely with the team to identify key conversion points in the customer journey and develop targeted training programs to maximize conversion rates.

About us

Barchester Healthcare is a leading provider of high-quality care homes in the UK, with a reputation for delivering exceptional customer service and care. The company is committed to investing in its employees and providing them with the resources and support they need to excel in their roles.

Details

Date posted

20 June 2025

Pay scheme

Other

Salary

£40,000 a year

Contract

Permanent

Working pattern

Full-time, Part-time

Reference number

1327096765

Job locations

Barchester Healthcare

Melbourn

SG8 6FY


Job description

Job responsibilities

The Customer Experience & Marketing team have an exciting opportunity for two Customer Experience Learning Specialists to join the team. Working remotely with frequent visits to London and national travel to deliver training face to face.

We are looking for candidates who thrive on building strong consultative working relationships and rapport with others. Great opportunity for a passionate and self-motivated sales individual who is keen to work in house and focus on driving the Barchester brand standards.

As a Customer Experience Learning Specialist, your role is the affective delivery of learning solutions across Barchester Healthcare that drive high levels of occupancy through the conversion of those looking for a care home, and those on a current short stay to convert to permanent residency.

Required skills and experience:

  • Previous experience of working as a Learning and Development specialist, with a specialism of sales and conversion
  • Demonstrable growth in commercial success as a result of learning interventions
  • A sound understanding of best-in-class sales and customer experience practice & standards in a fast-paced environment across multiple customer facing channels.
  • Possess a full UK driving licence and have ability to undertake regular travel across the UK with possible overnight stays
  • Have an understanding of customer experience design and change implementation

Role and responsibilities:

  • Understand the current working practices & results for enquiries/sales, immersing yourself into our enquiry to admission journey

  • Become fully versed with elements of Customer Experience & Resident Experience including Life Enrichment and the Customer Journey, identifying missed opportunities

  • Identify key conversion points in our enquirer's journey and build training to maximise conversion rates, utilising customer insight to direct actions.

  • Support the design of structured/formal learning to deliver Occupancy Improvement and Customer Experience improvement both technical and skill based.

  • Support a digital first approach but offer a blended approach to training delivery working with the operators to understand best delivery method and fit

  • Be available to travel nationally where learning is required where face to face is the best fit

  • Ensure you create learning environments with the right tools & systems in place for effective learning

  • Prepare for all training to ensure the quality of the delivery is of a high standard

  • Implement training modules into the Barchester Learning and Development platform and future HRIS including testing/pilots

  • Ensure we have resources and material hosted in Customer Experience and Learning and Development that support current and future leaders in relation to sales and occupancy success

  • Provide ongoing coaching support to leaders on a one-to-one basis where required

    Rewards package:

  • £40,000 per annum

  • Generous car allowance of £6.5k

  • Annual bonus

  • 25 days holiday plus bank holidays

  • Life cover

  • Access to a wide range of retail and leisure discounts at big brands and supermarket

  • Free access to medical specialists, who are available for a second opinion if you need it to make a decision with confidence

  • Confidential and free access to counselling and legal services

7766

Job description

Job responsibilities

The Customer Experience & Marketing team have an exciting opportunity for two Customer Experience Learning Specialists to join the team. Working remotely with frequent visits to London and national travel to deliver training face to face.

We are looking for candidates who thrive on building strong consultative working relationships and rapport with others. Great opportunity for a passionate and self-motivated sales individual who is keen to work in house and focus on driving the Barchester brand standards.

As a Customer Experience Learning Specialist, your role is the affective delivery of learning solutions across Barchester Healthcare that drive high levels of occupancy through the conversion of those looking for a care home, and those on a current short stay to convert to permanent residency.

Required skills and experience:

  • Previous experience of working as a Learning and Development specialist, with a specialism of sales and conversion
  • Demonstrable growth in commercial success as a result of learning interventions
  • A sound understanding of best-in-class sales and customer experience practice & standards in a fast-paced environment across multiple customer facing channels.
  • Possess a full UK driving licence and have ability to undertake regular travel across the UK with possible overnight stays
  • Have an understanding of customer experience design and change implementation

Role and responsibilities:

  • Understand the current working practices & results for enquiries/sales, immersing yourself into our enquiry to admission journey

  • Become fully versed with elements of Customer Experience & Resident Experience including Life Enrichment and the Customer Journey, identifying missed opportunities

  • Identify key conversion points in our enquirer's journey and build training to maximise conversion rates, utilising customer insight to direct actions.

  • Support the design of structured/formal learning to deliver Occupancy Improvement and Customer Experience improvement both technical and skill based.

  • Support a digital first approach but offer a blended approach to training delivery working with the operators to understand best delivery method and fit

  • Be available to travel nationally where learning is required where face to face is the best fit

  • Ensure you create learning environments with the right tools & systems in place for effective learning

  • Prepare for all training to ensure the quality of the delivery is of a high standard

  • Implement training modules into the Barchester Learning and Development platform and future HRIS including testing/pilots

  • Ensure we have resources and material hosted in Customer Experience and Learning and Development that support current and future leaders in relation to sales and occupancy success

  • Provide ongoing coaching support to leaders on a one-to-one basis where required

    Rewards package:

  • £40,000 per annum

  • Generous car allowance of £6.5k

  • Annual bonus

  • 25 days holiday plus bank holidays

  • Life cover

  • Access to a wide range of retail and leisure discounts at big brands and supermarket

  • Free access to medical specialists, who are available for a second opinion if you need it to make a decision with confidence

  • Confidential and free access to counselling and legal services

7766

Person Specification

Qualifications

Essential

  • The ideal candidate will have previous experience as a Learning and Development specialist, with a focus on sales and conversion. They should have a sound understanding of best-in-class sales and customer experience practices in a fast-paced environment, as well as the ability to undertake regular travel across the UK.
Person Specification

Qualifications

Essential

  • The ideal candidate will have previous experience as a Learning and Development specialist, with a focus on sales and conversion. They should have a sound understanding of best-in-class sales and customer experience practices in a fast-paced environment, as well as the ability to undertake regular travel across the UK.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Barchester Healthcare

Address

Barchester Healthcare

Melbourn

SG8 6FY


Employer's website

https://www.barchester.com/ (Opens in a new tab)

Employer details

Employer name

Barchester Healthcare

Address

Barchester Healthcare

Melbourn

SG8 6FY


Employer's website

https://www.barchester.com/ (Opens in a new tab)

Employer contact details

For questions about the job, contact:

Recruitment Team

Barchester Healthcare

Recruitment@barchester.com

Details

Date posted

20 June 2025

Pay scheme

Other

Salary

£40,000 a year

Contract

Permanent

Working pattern

Full-time, Part-time

Reference number

1327096765

Job locations

Barchester Healthcare

Melbourn

SG8 6FY


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