Barchester Healthcare

Customer Relationship Manager - South of England

The closing date is 21 July 2025

Job summary

The Customer Relationship Manager role at Barchester Healthcare involves supporting care home teams in the South Division to grow their occupancy, particularly in private care. The role requires expertise in sales, marketing, and community engagement to boost the reputation of the homes and attract new residents.

Main duties of the job

As a Customer Relationship Manager, you'll be responsible for strengthening the web presence of the homes, improving the enquiry management process, and liaising with General Managers to ensure a rapid response to pre-admission assessments. You'll also develop sales and marketing teams within the homes, helping them to tap into knowledge about local community groups and overseeing the implementation of targeted events and activities. Additionally, you'll conduct customer satisfaction research to identify areas for improvement and provide feedback to the wider leadership team.

About us

Barchester Healthcare is a leading provider of quality care homes across the UK. The company is renowned for its warm and supportive environment, offering opportunities for career growth and development.

Details

Date posted

22 May 2025

Pay scheme

Other

Salary

£45,000 a year

Contract

Permanent

Working pattern

Full-time, Part-time

Reference number

1307680637

Job locations

Barchester Healthcare

Braunton

EX33 2LH


Job description

Job responsibilities

ABOUT THE ROLE As a Customer Relationship Manager at Barchester, you'll help us to build the reputation of our homes to ensure they're a success. It'll be your responsibility to support teams across care homes in our South Division to grow their occupancy with a focus on private occupancy. You'll do that by boosting their reputation for quality care within local communities and showcasing their best qualities to prospective residents and their families.

Day-to-day, you could be strengthening the home's web presence, improving the enquiry management process or liaising with General Managers (GMs) to ensure a rapid response to pre-admission assessments. We'll also rely on you to develop strong sales and marketing teams in homes, helping them to tap into knowledge about local community groups and you'll oversee these homes in putting together a programme of events and activities targeted at these groups.

You'll carry out customer satisfaction research to pinpoint areas that can be improved in the conversion process and provide feedback to our wider leadership team, as well as weekly updates on live enquires and community engagement. As a Customer Relationship Manager, you'll help connect us with residents who need quality care and support, making a real difference to their lives.

ABOUT YOU You'll have an impressive track record in sales and marketing, managing enquiries and general networking to join us as a Customer Relationship Manager. It's also important that you have experience in the delivery of multi-site marketing activities, as well as delivering against targets ideally but not essentially with experience in the care and health industry. As a self-motivated individual with a creative mindset, you'll be able to work as part of a multi-functional team.

We're looking for someone who can be empathetic towards customers who are experiencing an emotional and challenging journey. That means you'll have excellent communication and interpersonal skills too. This role requires you to work from home with regular travel, so it's essential that you have a willingness to travel and full driving licence.

REWARDS PACAKGE As well as a competitive salary, we can offer you impressive benefits, including a car allowance, uncapped commission scheme, mobile phone, laptop, and free training and development. You'll have plenty of opportunity to grow your career in a large organisation that's renowned for its warm and supportive environment.

If you'd like to use your organisational and people skills in an organisation that provides the quality care you'd expect for your loved ones, this is an empowering and rewarding place to be.

Job description

Job responsibilities

ABOUT THE ROLE As a Customer Relationship Manager at Barchester, you'll help us to build the reputation of our homes to ensure they're a success. It'll be your responsibility to support teams across care homes in our South Division to grow their occupancy with a focus on private occupancy. You'll do that by boosting their reputation for quality care within local communities and showcasing their best qualities to prospective residents and their families.

Day-to-day, you could be strengthening the home's web presence, improving the enquiry management process or liaising with General Managers (GMs) to ensure a rapid response to pre-admission assessments. We'll also rely on you to develop strong sales and marketing teams in homes, helping them to tap into knowledge about local community groups and you'll oversee these homes in putting together a programme of events and activities targeted at these groups.

You'll carry out customer satisfaction research to pinpoint areas that can be improved in the conversion process and provide feedback to our wider leadership team, as well as weekly updates on live enquires and community engagement. As a Customer Relationship Manager, you'll help connect us with residents who need quality care and support, making a real difference to their lives.

ABOUT YOU You'll have an impressive track record in sales and marketing, managing enquiries and general networking to join us as a Customer Relationship Manager. It's also important that you have experience in the delivery of multi-site marketing activities, as well as delivering against targets ideally but not essentially with experience in the care and health industry. As a self-motivated individual with a creative mindset, you'll be able to work as part of a multi-functional team.

We're looking for someone who can be empathetic towards customers who are experiencing an emotional and challenging journey. That means you'll have excellent communication and interpersonal skills too. This role requires you to work from home with regular travel, so it's essential that you have a willingness to travel and full driving licence.

REWARDS PACAKGE As well as a competitive salary, we can offer you impressive benefits, including a car allowance, uncapped commission scheme, mobile phone, laptop, and free training and development. You'll have plenty of opportunity to grow your career in a large organisation that's renowned for its warm and supportive environment.

If you'd like to use your organisational and people skills in an organisation that provides the quality care you'd expect for your loved ones, this is an empowering and rewarding place to be.

Person Specification

Qualifications

Essential

  • You'll need an impressive track record in sales and marketing, experience in managing enquiries and general networking, and ideally some experience in the care and health industry. Strong communication and interpersonal skills, as well as a willingness to travel, are also essential.
Person Specification

Qualifications

Essential

  • You'll need an impressive track record in sales and marketing, experience in managing enquiries and general networking, and ideally some experience in the care and health industry. Strong communication and interpersonal skills, as well as a willingness to travel, are also essential.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Barchester Healthcare

Address

Barchester Healthcare

Braunton

EX33 2LH


Employer's website

https://www.barchester.com/ (Opens in a new tab)

Employer details

Employer name

Barchester Healthcare

Address

Barchester Healthcare

Braunton

EX33 2LH


Employer's website

https://www.barchester.com/ (Opens in a new tab)

Employer contact details

For questions about the job, contact:

Recruitment Team

Barchester Healthcare

Recruitment@barchester.com

Details

Date posted

22 May 2025

Pay scheme

Other

Salary

£45,000 a year

Contract

Permanent

Working pattern

Full-time, Part-time

Reference number

1307680637

Job locations

Barchester Healthcare

Braunton

EX33 2LH


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