Job summary
Sancta Maria Hospital is in the exciting position of recruiting a Primary Care Business Development Co-ordinator. We are looking for a driven individual who is self-motivated and will ideally have a marketing, sales and/or events background. Equally as importantly, they will be personable and keen to learn within a complex but exciting private healthcare sector. We are looking for someone who is customer focused and likes to succeed, with the ability to engage with a variety of customer groups.
As the only private hospital in Swansea, we offer a wide range of procedures carried out by a number of our leading consultants and as a not-for-profit organisation, Sancta Maria hospital is passionate about putting the patient first and developing a centre of excellence for patient care.
This is an exciting time to join the team at Sancta Maria Hospital as we continue to develop our services within our state-of-the-art private hospital situated in the SA1 area of Swansea.
Main duties of the job
The Primary Care Business Development Co-ordinator (PCBDC) is responsible for driving hospital activity to meet annual targets across private payors through the delivery of marketing events and customer liaison campaigns.
This includes developing effective internal and external working relationships with private customer groups, enabling the successful individual to identify key opportunities within the hospital. You will also have responsibility for working with the central team to produce marketing material, improving product awareness and increase sales in line with required activity.
This role requires a close working relationship with the internal customer service team to ensure the activities undertaken have a clear and measurable pathway through the hospital systems.
The role will encompass aspects of both Sales and Marketing with the understanding of how to measure success of each activity in line with the expended resource.
Full Job Description and Person Spec is available to Download
About us
HMT recognises that it's staff represent the single most important lever in delivering quality care and change as care and treatments evolve. For these reasons and because of our ethical framework as a charity, we aspire to make HMT the employer of choice within the area.
At HMT Sancta Maria Hospital youll have the opportunity to be part of a developed workforce which has the appropriate time to care for their patients. We want our people to be skilled, motivated, informed and engaged to perform their roles to the highest standard. Once youre part of our team, well also be working with you to ensure that the work you do with us remains challenging and engaging throughout your career as you develop and progress.
Benefits include:
- 35 days holiday (inclusive of bank holidays)
- Private medical insurance
- Workplace pension
- Enhanced pay for unsociable hours
- On-going training and development
- Quality work environment
- Employee Assistant Programme
- Long Service Recognition
- Wellbeing Programmes
- Team Working
- Staff Referral Scheme
- Enhanced Maternity Leave
- Cycle to Work Scheme
Job description
Job responsibilities
Work in conjunction with the Central Marketing team, Hospital Director and other members of the senior management team to devise and implement a sales and marketing strategy, which ensures the delivery of budgeted activity across all payor groups.
Produce and deliver the local hospital sales and marketing tactical action plan, detailing key initiatives which will drive sales activity.
To support the local and central team by produce and maintain monthly and other regular reports monitoring outcomes from activities, identifying trends and acting upon them appropriately.
Ensure a good understanding of local market drivers and ensure these are shared with the central team in a timely fashion to ensure optimum sales and marketing response.
Work with the Hospital Director to define a local consumer marketing strategy, ensure activity is aligned where possible with both the current market trends
In line with hospitals sales and marketing strategy, develop and drive an annual plan of consumer events to support the achievement of the hospital sales targets.
Work with the business systems and support manager, to ensure the right processes are in place to maximise and track the conversion from consumer enquiries to appointment
To monitor and report on marketing activity through enquiry and sales to conversion activities and provide relevant management information.
Work with the Primary Care and develop a GP and referrer engagement strategy through a combination of events and media channels to include Lunch and Learns, GP meetings, symposia and specific primary care marketing materials.
Develop and maintain the promotion of our Consultants to the GP and wider referrer community through the update of consultant we profiles and service offerings on the Website
Job description
Job responsibilities
Work in conjunction with the Central Marketing team, Hospital Director and other members of the senior management team to devise and implement a sales and marketing strategy, which ensures the delivery of budgeted activity across all payor groups.
Produce and deliver the local hospital sales and marketing tactical action plan, detailing key initiatives which will drive sales activity.
To support the local and central team by produce and maintain monthly and other regular reports monitoring outcomes from activities, identifying trends and acting upon them appropriately.
Ensure a good understanding of local market drivers and ensure these are shared with the central team in a timely fashion to ensure optimum sales and marketing response.
Work with the Hospital Director to define a local consumer marketing strategy, ensure activity is aligned where possible with both the current market trends
In line with hospitals sales and marketing strategy, develop and drive an annual plan of consumer events to support the achievement of the hospital sales targets.
Work with the business systems and support manager, to ensure the right processes are in place to maximise and track the conversion from consumer enquiries to appointment
To monitor and report on marketing activity through enquiry and sales to conversion activities and provide relevant management information.
Work with the Primary Care and develop a GP and referrer engagement strategy through a combination of events and media channels to include Lunch and Learns, GP meetings, symposia and specific primary care marketing materials.
Develop and maintain the promotion of our Consultants to the GP and wider referrer community through the update of consultant we profiles and service offerings on the Website
Person Specification
Qualifications
Essential
- Educated to Degree Level or Equivalent in a Business, Marketing or Event management.
- Previous experience in a Sales and Marketing or Event management role
Desirable
- Experience within the Healthcare market
Knowledge & Skills
Essential
- Excellent IT skills
- Ability to communicate with a varied audience and adapt communication style to meet the needs or the recipient
- Exceptional presentation skills
- Ability to work on own initiative with a proactive attitude with the ability to adapt to chance at pace.
Desirable
- Knowledge of the Healthcare Market place
Person Specification
Qualifications
Essential
- Educated to Degree Level or Equivalent in a Business, Marketing or Event management.
- Previous experience in a Sales and Marketing or Event management role
Desirable
- Experience within the Healthcare market
Knowledge & Skills
Essential
- Excellent IT skills
- Ability to communicate with a varied audience and adapt communication style to meet the needs or the recipient
- Exceptional presentation skills
- Ability to work on own initiative with a proactive attitude with the ability to adapt to chance at pace.
Desirable
- Knowledge of the Healthcare Market place
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.