Job summary
Humber and North Yorkshire Cancer Alliance is seeking an energetic,
creative and self-motivated Senior Communications and Engagement Officer to
join our team.
The successful applicant will have a flair for writing, be forward
thinking and understand the many different methods and channels the Cancer
Alliance can utilise to share its communications with a wide variety of
stakeholders.
If you have experience of planning
communications campaigns, writing news releases, and creating a wide variety of
content that raises the profile of the organisation you are working for, wed
like to hear from you. The successful candidate will also have excellent
communication and people skills, take a proactive approach to their work, be
organised, innovative and efficient.
If you are interested in working on a variety of projects that are
designed to make a positive difference to people affected by cancer, then this
could be the role for you.
Partnership working is key within the Cancer Alliance and the successful
candidate will work with colleagues from different organisations within the
local health and care system.
You will also have multiple training opportunities and be part of an
enthusiastic, motivated communications and engagement team.
Main duties of the job
Plan, create and
deliver multi-faceted communications and marketing campaigns, utilising
organic and paid-for activity to great effect to ensure key messages around
cancer awareness and early diagnosis reach the intended audience.
Proactively identify good news stories across
all workstreams and package them in a way that earns maximum media coverage to
enhance the Cancer Alliances reputation within the communities we serve.
Act as the Cancer Alliances content
co-ordinator, ensuring that our wide range of stakeholders are regularly
updated about the Cancer Alliances work via a wide variety of publications and
online activity.
Advocate the adoption
of the hero-hub-hygiene content approach to ensure we maximise the impact of
the content we create.
Respond to media
enquiries in an efficient and professional manner, liaising with a range of
colleagues within and outside of the Cancer Alliance.
Work with agencies to
deliver high-end marketing activity, ensuring high standards of work at all
times.
Line management responsibility
About us
NHS Humber and North Yorkshire Integrated Care Board (ICB) is responsible for planning and arranging the provision of NHS services to meet the diverse health needs of a population of 1.7 million people. Our area reaches over 1,500 square miles and includes the cities of Hull and York and the large rural areas across East Yorkshire, North Yorkshire and Northern Lincolnshire.
The ICB is part of the Humber and North Yorkshire Health and Care Partnership, one of 42 Integrated Care Systems (ICS) across England to meet health and care needs, coordinate services and plan in a way that improves population health and reduces inequality between groups. The Health and Care Partnership comprises of NHS organisations, local councils, health and care providers and voluntary, community and social enterprise (VCSE) organisations.
Job description
Job responsibilities
The role will require the ability to plan communications activity and campaigns; developing and presenting complex and sensitive information and messaging to multiple audiences including all levels of staff, public, patients, stakeholders and partners. It will also involve providing specialist advice to staff, managers and patients on communications issues to promote the programme and ensure the reputation of the Cancer Alliance is managed.
The post-holder will need to cultivate excellent working relationships with leaders in health, social care and across the voluntary sector, with operational teams, the media and with members of the public and community groups.
Co-ordinate and turn complex information in to a range of visual or written, accurate and engaging information. This will include producing press releases, statements, briefings and presentations ensuring that positive and proactive media stories reflect the ambition and achievements of the Alliance.
Source and create new content that promotes the Alliance, and its work.
Creation and management of social media campaigns.
Build strong relationships with fellow communication and engagement team members across the Alliance.
Develop and manage integrated communications and engagement campaigns to support delivery of the Cancer Alliance work-streams, including potential changes to services, evaluating their impact for future work.
Develop and implement effective internal and external communications projects, proactively seeking out opportunities to promote the work of the Cancer Alliance in-line with wider objectives.
Provide operational (day to day) media relations and FOI requests, often relating to high profile and sensitive issues.
Design, plan and manage engagement and communication events with a wide range of stakeholders.
Responsible for writing and producing accurate content for the Cancer Alliances website.
Delivering training to colleagues on practical, effective and appropriate use of digital and social media as required across the Cancer Alliance.
Job description
Job responsibilities
The role will require the ability to plan communications activity and campaigns; developing and presenting complex and sensitive information and messaging to multiple audiences including all levels of staff, public, patients, stakeholders and partners. It will also involve providing specialist advice to staff, managers and patients on communications issues to promote the programme and ensure the reputation of the Cancer Alliance is managed.
The post-holder will need to cultivate excellent working relationships with leaders in health, social care and across the voluntary sector, with operational teams, the media and with members of the public and community groups.
Co-ordinate and turn complex information in to a range of visual or written, accurate and engaging information. This will include producing press releases, statements, briefings and presentations ensuring that positive and proactive media stories reflect the ambition and achievements of the Alliance.
Source and create new content that promotes the Alliance, and its work.
Creation and management of social media campaigns.
Build strong relationships with fellow communication and engagement team members across the Alliance.
Develop and manage integrated communications and engagement campaigns to support delivery of the Cancer Alliance work-streams, including potential changes to services, evaluating their impact for future work.
Develop and implement effective internal and external communications projects, proactively seeking out opportunities to promote the work of the Cancer Alliance in-line with wider objectives.
Provide operational (day to day) media relations and FOI requests, often relating to high profile and sensitive issues.
Design, plan and manage engagement and communication events with a wide range of stakeholders.
Responsible for writing and producing accurate content for the Cancer Alliances website.
Delivering training to colleagues on practical, effective and appropriate use of digital and social media as required across the Cancer Alliance.
Person Specification
Qualifications
Essential
- Educated to degree level or demonstrable equivalent experience
- Professional or postgraduate qualification in public relations, marketing or journalism
- Qualification in media relations or a communications-related subject (or equivalent working experience in subject)
- Sound knowledge of communication and engagement principles, techniques and tools.
- Working with people and groups, collecting and recording information, showing respect and maintaining confidentiality.
- Willing to undergo training as necessary to undertake the role
Desirable
Experience
Essential
- Demonstrable experience of using social media as a communication tool
- Experience of working in an engagement/involvement role and working with patients and/or communities
- Demonstrable experience of developing websites, including editing and uploading content
- Experience of using a social media management dashboard
- Facilitating discussions with people with a range of views and experience.
- Skilled at producing quality materials and adapting messages so that they are suitable to a range of audiences.
Desirable
- Experience in a communications/ engagement/media role
- Experience of digital photography
Skills / Competencies
Essential
- Ability to represent the Cancer Alliance with credibility and confidence
- Ability to communicate effectively verbally and in writing to a wide and diverse range of audiences.
- Accuracy and eye for detail
- Excellent interpersonal skills, can work with people at any level
- Excellent communication skills
- Ability to organise and prioritise
- Ability to turn complex information into easily understood messages
- Excellent written and verbal communication skills
- Creative skills and ability to find innovative ways of presenting information
- Good Microsoft Excel skills
- Experience of operating effective office systems including Microsoft Word/Excel
- Excellent social media skills
- Excellent typing skills
- Able to meet tight deadlines
- Able to handle high pressured and difficult conversations
Desirable
- Full driving licence and the use of a vehicle for travel to meeting/events
- Experience with Adobe Creative Cloud
- Experience in customer services
- Understanding of the impact of Cancer or willingness to learn.
Person Specification
Qualifications
Essential
- Educated to degree level or demonstrable equivalent experience
- Professional or postgraduate qualification in public relations, marketing or journalism
- Qualification in media relations or a communications-related subject (or equivalent working experience in subject)
- Sound knowledge of communication and engagement principles, techniques and tools.
- Working with people and groups, collecting and recording information, showing respect and maintaining confidentiality.
- Willing to undergo training as necessary to undertake the role
Desirable
Experience
Essential
- Demonstrable experience of using social media as a communication tool
- Experience of working in an engagement/involvement role and working with patients and/or communities
- Demonstrable experience of developing websites, including editing and uploading content
- Experience of using a social media management dashboard
- Facilitating discussions with people with a range of views and experience.
- Skilled at producing quality materials and adapting messages so that they are suitable to a range of audiences.
Desirable
- Experience in a communications/ engagement/media role
- Experience of digital photography
Skills / Competencies
Essential
- Ability to represent the Cancer Alliance with credibility and confidence
- Ability to communicate effectively verbally and in writing to a wide and diverse range of audiences.
- Accuracy and eye for detail
- Excellent interpersonal skills, can work with people at any level
- Excellent communication skills
- Ability to organise and prioritise
- Ability to turn complex information into easily understood messages
- Excellent written and verbal communication skills
- Creative skills and ability to find innovative ways of presenting information
- Good Microsoft Excel skills
- Experience of operating effective office systems including Microsoft Word/Excel
- Excellent social media skills
- Excellent typing skills
- Able to meet tight deadlines
- Able to handle high pressured and difficult conversations
Desirable
- Full driving licence and the use of a vehicle for travel to meeting/events
- Experience with Adobe Creative Cloud
- Experience in customer services
- Understanding of the impact of Cancer or willingness to learn.
