Job summary
Patient and public engagement and communications are at the heart of the NHS and are core components of helping to transform services. As the world of the NHS gets more demanding and complex there is greater need to develop the NHS Frimley and the Frimley Health and Care Integrated Care System's (ICS) role in communicating and engaging with the public, partners and other stakeholders.
Our purpose is to create an inspiring approach to engaging, involving and communicating with communities, partners and our teams. We use the insights we gather to make a difference to local people.
Main duties of the job
We have made a commitment to develop strong relationships with patients, local communities, and thepublic, and to build relationships that can help us ensure these voices are really heard. To do this, weneed to have the capacity and ability to work in an integrated way, combining communications andengagement in the belief that good communications encourage engagement, and that good engagementinforms communications.
The Communications and Engagement Officer will work as part of the NHS Frimley communications andengagement team. Reporting to the Head of Communications and Engagement.
About us
NHS Frimley Integrated Care Board was formed on 1 July 2022 under the Health and Care Act 2022, replacing NHS Frimley Clinical Commissioning Group.
The ICB is the new statutory NHS organisation responsible for planning and delivering health and care services. It will work collaboratively with partner organisations including the voluntary, community and social enterprise sector, people and communities across theFrimley Health and Care Integrated Care System (ICS).
We value and promote diversity and are committed to equality of opportunity for all. We believe that the best employers are those that reflect the communities they serve. We want to increase the diversity of our NHS leadership and particularly encourage applications from women, people from Black, Asian and Minority Ethnic communities, LGBT communities, younger candidates and from people with lived experience of disability, who we know are all under-represented in these important roles.
We are committed to delivering a trustworthy, flexible and responsible staff culture.
Benefits include:
- Fringe HCAS payment
- NHS Pension Scheme
- Agile Working; currently 1 day a fortnight office based.
Supportive team, flexible working arrangements and access to NHS leadership development and training opportunities.
Job description
Job responsibilities
The role is broad, with responsibilities for supporting the delivery of effective communications and engagement activities that are both project and campaign-based and that support business-as-usual activity.
We are looking for a proactive communications and engagement officer with a creative flare and passion for using different tools and methods to communicate and engage with different audiences across our ICS.
Interviews will be held w/c 14th October.
For more information, please see the Job Description.
Job description
Job responsibilities
The role is broad, with responsibilities for supporting the delivery of effective communications and engagement activities that are both project and campaign-based and that support business-as-usual activity.
We are looking for a proactive communications and engagement officer with a creative flare and passion for using different tools and methods to communicate and engage with different audiences across our ICS.
Interviews will be held w/c 14th October.
For more information, please see the Job Description.
Person Specification
Qualifications
Essential
- Educated to degree level in relevant subject or equivalent level qualification or significant experience of working at a similar level in specialist area.
Desirable
- Experience of working in a healthcare or commissioning environment.
- Evidence of continuing professional development.
Experience
Essential
- Strong track record of managing multiple social media accounts.
- Experience of using social media management tools to manage multiple social media channels.
- Strong track record of creating effective and tailored content for a range of channels and audiences
- Understanding of digital content analytics and search engine optimisation.
- Experience of writing engaging copy for a variety of communications channels and platforms.
- Experience of monitoring, evaluating and reporting on campaign activity as well as digital channel evaluation and reporting.
- Experience of using Content Management Systems to develop content for websites.
- Experience of using Google Analytics to monitor and evaluate website performance
- Experience of working with a number of organisations to ensure coordination and consistency of messaging.
- Experience of commissioning content creation and/or production.
- Experience of using design tools such as Adobe Suite, Canva, or equivalent.
- Experience of planning and workshops and meetings both face to face and online.
- Experience of engaging with the public/patients/service users.
- Experience of survey design and analysis and of on-line engagement tools
- Understanding of the public sector.
- Experience of setting up and implementing internal processes and procedures.
Desirable
- Experience of working in a healthcare or commissioning environment.
- Significant experience and expertise in using wide range of engagement tools and ability to advise and support others.
- Experience of co-production of content with user groups.
- Experience of using website CMS Joomla and/or Umbraco.
- Arranging high profile events e.g. MP or royal visits.
Knowledge & understanding
Essential
- Understands the role of communications in an NHS environment.
- Experience in communications, engagement and stakeholder management.
- Proficient in the use of Microsoft Word, PowerPoint, Excel, Teams, Canva and other relevant programmes and software.
- Excellent understanding of social media management tools and the social media landscape.
- Experience of filming, editing and publishing videos using appropriate software or mobile apps.
- An understanding of the duties to involve as set out in the Health and Social Care Act / Health and Care Act 2022.
- An understanding of health and care services and an appreciation of the broad social, political and economic trends influencing them.
- A sound understanding of the NHS principles and values, as set out in the NHS constitution and an ability to reflect this
- An understanding of the benefits of effective communications and engagement, particularly in supporting digital transformation.
- Knowledge of Financial Systems e.g. monitoring budget management, processing invoices and procurement.
- The postholder must be assertive with the ability to deal positively with difficult queries and situations, making judgements and identifying solutions.
- Experience of working in a busy environment and demonstrate adaptability, flexibility and ability to cope with uncertainty and change.
- Ability to engage with and learn from peers, other professionals and colleagues in the desire to provide or support the most appropriate courses of action.
Desirable
- An understanding of Frimley Health and Care ICS.
- Experience with basic graphic design packages.
Skills and abilities
Essential
- Clear communicator with excellent writing, report writing and presentation skills; capable of constructing and delivering clear ideas and concepts concisely and accurately for diverse audiences.
- Ability to prepare and produce concise yet insightful. communications for a broad range of stakeholders as required
- Ability to analyse and interpret information, pre-empt, and evaluate issues, and recommend and appropriate course of action to address the issues.
- Excellent planning and coordination skills.
- Ability to understand and process complex and sensitive information.
- Ability to structure and format a range of content tailored to audience needs.
- Ability to work effectively with a wide range of people, good presentation skills.
- Attention to detail.
- Ability to use own initiative.
- Ability and willingness to develop new skills quickly.
- Experience of working in a highly political, complex and reactive environment.
- Able to balance competing priorities and manage own workload with confidence and to tight deadlines.
Desirable
- An understanding of Frimley Health and Care ICS.
- Confidence to question information and explanations supplied by others, who may be experts in their field.
Values and behaviours
Essential
- Commitment to and focused on quality, promotes high standards in all they do.
- Able to make a connection between their work and the benefit to patients and the public.
- Consistently thinks about how their work can help and support clinicians and frontline staff deliver better outcomes for patients.
- Works well with others, is positive and helpful, listens, involves, respects, and learns from the contribution of others.
- Will consider the most effective way to promote equality of opportunity and good working relationships in employment and service delivery and can take actions which support and promote this agenda
- Demonstrable commitment to partnership working with a range of external organisations.
- Consistently looks to improve what they do, looks for successful tried and tested ways of working, and also seeks out innovation.
- Self-awareness in terms of emotional intelligence, biases and personal triggers with cultural sensitivity and awareness
Person Specification
Qualifications
Essential
- Educated to degree level in relevant subject or equivalent level qualification or significant experience of working at a similar level in specialist area.
Desirable
- Experience of working in a healthcare or commissioning environment.
- Evidence of continuing professional development.
Experience
Essential
- Strong track record of managing multiple social media accounts.
- Experience of using social media management tools to manage multiple social media channels.
- Strong track record of creating effective and tailored content for a range of channels and audiences
- Understanding of digital content analytics and search engine optimisation.
- Experience of writing engaging copy for a variety of communications channels and platforms.
- Experience of monitoring, evaluating and reporting on campaign activity as well as digital channel evaluation and reporting.
- Experience of using Content Management Systems to develop content for websites.
- Experience of using Google Analytics to monitor and evaluate website performance
- Experience of working with a number of organisations to ensure coordination and consistency of messaging.
- Experience of commissioning content creation and/or production.
- Experience of using design tools such as Adobe Suite, Canva, or equivalent.
- Experience of planning and workshops and meetings both face to face and online.
- Experience of engaging with the public/patients/service users.
- Experience of survey design and analysis and of on-line engagement tools
- Understanding of the public sector.
- Experience of setting up and implementing internal processes and procedures.
Desirable
- Experience of working in a healthcare or commissioning environment.
- Significant experience and expertise in using wide range of engagement tools and ability to advise and support others.
- Experience of co-production of content with user groups.
- Experience of using website CMS Joomla and/or Umbraco.
- Arranging high profile events e.g. MP or royal visits.
Knowledge & understanding
Essential
- Understands the role of communications in an NHS environment.
- Experience in communications, engagement and stakeholder management.
- Proficient in the use of Microsoft Word, PowerPoint, Excel, Teams, Canva and other relevant programmes and software.
- Excellent understanding of social media management tools and the social media landscape.
- Experience of filming, editing and publishing videos using appropriate software or mobile apps.
- An understanding of the duties to involve as set out in the Health and Social Care Act / Health and Care Act 2022.
- An understanding of health and care services and an appreciation of the broad social, political and economic trends influencing them.
- A sound understanding of the NHS principles and values, as set out in the NHS constitution and an ability to reflect this
- An understanding of the benefits of effective communications and engagement, particularly in supporting digital transformation.
- Knowledge of Financial Systems e.g. monitoring budget management, processing invoices and procurement.
- The postholder must be assertive with the ability to deal positively with difficult queries and situations, making judgements and identifying solutions.
- Experience of working in a busy environment and demonstrate adaptability, flexibility and ability to cope with uncertainty and change.
- Ability to engage with and learn from peers, other professionals and colleagues in the desire to provide or support the most appropriate courses of action.
Desirable
- An understanding of Frimley Health and Care ICS.
- Experience with basic graphic design packages.
Skills and abilities
Essential
- Clear communicator with excellent writing, report writing and presentation skills; capable of constructing and delivering clear ideas and concepts concisely and accurately for diverse audiences.
- Ability to prepare and produce concise yet insightful. communications for a broad range of stakeholders as required
- Ability to analyse and interpret information, pre-empt, and evaluate issues, and recommend and appropriate course of action to address the issues.
- Excellent planning and coordination skills.
- Ability to understand and process complex and sensitive information.
- Ability to structure and format a range of content tailored to audience needs.
- Ability to work effectively with a wide range of people, good presentation skills.
- Attention to detail.
- Ability to use own initiative.
- Ability and willingness to develop new skills quickly.
- Experience of working in a highly political, complex and reactive environment.
- Able to balance competing priorities and manage own workload with confidence and to tight deadlines.
Desirable
- An understanding of Frimley Health and Care ICS.
- Confidence to question information and explanations supplied by others, who may be experts in their field.
Values and behaviours
Essential
- Commitment to and focused on quality, promotes high standards in all they do.
- Able to make a connection between their work and the benefit to patients and the public.
- Consistently thinks about how their work can help and support clinicians and frontline staff deliver better outcomes for patients.
- Works well with others, is positive and helpful, listens, involves, respects, and learns from the contribution of others.
- Will consider the most effective way to promote equality of opportunity and good working relationships in employment and service delivery and can take actions which support and promote this agenda
- Demonstrable commitment to partnership working with a range of external organisations.
- Consistently looks to improve what they do, looks for successful tried and tested ways of working, and also seeks out innovation.
- Self-awareness in terms of emotional intelligence, biases and personal triggers with cultural sensitivity and awareness
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.