Job summary
This is a great opportunity to join our communications
and involvement function as we adapt to organisational change and refocus our
priorities to deliver impact for our population, our people and our
partnership. To thrive in this role, youll need a creative and flexible
approach to making things happen and a focus on our end goal of improving
health outcomes for the people of Calderdale.
Based in Halifax, you will work as part of NHS West
Yorkshire Integrated Care Board (ICB) communications and involvement team for
Calderdale. Your role will involve working closely with colleagues from the ICB
in Calderdale and the wider West Yorkshire ICB team, along with our partner
organisations that make up Calderdale Cares Partnership including NHS Trusts,
primary and community care, the local council and community and voluntary
sector organisations.
The post holder will be an important member of our
friendly team, with the opportunity to work across a wide range of duties
including: strategic planning, media relations, digital, internal
communications, campaigns, and involvement projects.
Face to face interviews will take place on Wednesday 31
July in Halifax.
Please note, our recruitment is managed by Leeds Teaching
Hospitals Trust. Following interview, if you are the preferred candidate, the
team will be in touch with you to arrange a face-to-face appointment in Leeds
to carry out pre-employment checks and verify your ID and qualification
documents.
Main duties of the job
You
will work with a range of colleagues and partners from the ICB and Calderdale
Cares Partnership and external agencies to support, develop and implement
internal and external communication strategies, projects and campaigns that
support our priorities.
You
will provide clear communication appropriate for internal and external
channels, using excellent communication skills, recognising the need to adapt
style and tone for different audiences.
You will have the ability to communicate complex and sensitive
information in an accessible and inclusive way, navigating barriers and
identifying gaps.
You
will have your own areas of responsibilities as part of the team and be
expected to work on your own initiative, seeking advice from colleagues if
required. You will take a lead role in developing and maintaining our digital
channels including social, intranet, website and bulletins.
You
will have an understanding of media handling and be able to respond to media
requests in a timely manner.
Working
closely with the Senior Communications Manager (line manager) you will
support the co-ordination of communication activity across Calderdale Cares
Partnership.
About us
NHS
West Yorkshire ICB is responsible for improving population health and reducing
inequalities to meet the diverse health needs of its population and is part of
the West Yorkshire Health and Care Partnership which includes organisations,
local councils, health and care providers and voluntary, community and social
enterprise organisations.
We
are passionate about creating an inclusive workplace that promotes and values
diversity; we see this as a strength and part of our founding mission, values
and behaviours. We know through experience that different ideas, perspectives
and backgrounds create a stronger and more creative work environment that
delivers patient outcomes.
We
are committed to creating the best place to work, where your contribution is
valued, your wellbeing is supported and all our colleagues can reach their full
potential. We welcome and encourage applications from all areas of the
community, who meet the criteria for the role, regardless of their protected
characteristics.
We operate
a Carer friendly working environment that is supportive and inclusive. We
actively encourage Carers to self-identify themselves and are offered a working
Carer passport.
As a Mindful
Employer we are positive and enabling towards all employees and job applicants
with a mental health condition.
We are a Disability
Confident Employer and commit to shortlisting suitable applicants who meet the
essential criteria for an interview.Please inform
us of any adjustments you may require.
Job description
Job responsibilities
This
is a wide-ranging role that may involve supporting the West Yorkshire ICB,
ICS, or place-based functions, or working as part of a specialist/focused
communications teams (eg media, campaign planning, social media).
The
senior communications officer will work as part of the ICB communications and
involvement team to support, the development and implementation of internal
and external communications strategies, projects, and campaigns, provide
communications support, advice and guidance to staff across the organisation
as required, and lead in their areas of expertise.
Main
duties and responsibilities:
Lead on the planning and
development of communication plans to support business objectives including
the production of resource materials, taking ownership of their delivery from
start to finish.
Work with partners and other
communications and marketing practitioners in a multi-channel environment,
with exposure to and involvement in the creation of communication resources.
Develop and produce promotional
materials in a range of formats to suit different audiences and their needs
using specific publishing software or by procuring services from external
suppliers.
Act as a communications specialist
within the organisation, supporting other teams and functions across the
ICB/Partnership as well as external partners.
Provide clear communication
materials for internal and external channels, using excellent written and
verbal skills to adapt style and tone for different audiences.
Support the development and
maintenance of social media channels, including the production and scheduling
of content.
Identify issues, where possible,
before they become crises and work with senior colleagues to ensure
appropriate internal and external communications plans are in place.
Communicate highly complex and
sensitive information in an accessible way, navigating barriers to
understanding or gaps in delivery, and adapting national messaging for local
audiences, including staff, MPs, partners and other stakeholders.
Co-operate with colleagues and
partners locally and regionally to develop and collate clear, accurate and
engaging content to highlight activities, celebrate success and promote
access to commissioned health and care services.
Undertake media relations,
including responding to requests from the media in a timely manner and
developing reactive statements.
Support the communications and
involvement team and wider organisation during a media incident or major
incident where necessary.
ICB/ICS and place partnership
website management, updating page content as required.
Support the development and
maintenance of the staff ICB intranet site.
Produce or contribute to a range of
internal and external bulletins including scheduling, writing, production and
dissemination to key audiences.
Plan and co-ordinate internal and
external meetings or complex events involving senior managers and delegates
from both internal and/or external organisations which require formulation of
plans and delivery in agreed timeframes.
Use and maintain information
systems and databases. Eg for media requests and releases, cuttings, photo
library, website, and social media.
Work with NHS and other partners
across West Yorkshire and in local places to ensure a collaborative approach
and support place-based working.
Work with external suppliers
including printers, designers, and advertising agencies in line with
procurement guidelines.
Collect and analyse data to produce
reports, papers and strategic and tactical plans and outputs such as
infographics.
Deputise for the service lead as
requested.
Full
details are in the attached job description.
Job description
Job responsibilities
This
is a wide-ranging role that may involve supporting the West Yorkshire ICB,
ICS, or place-based functions, or working as part of a specialist/focused
communications teams (eg media, campaign planning, social media).
The
senior communications officer will work as part of the ICB communications and
involvement team to support, the development and implementation of internal
and external communications strategies, projects, and campaigns, provide
communications support, advice and guidance to staff across the organisation
as required, and lead in their areas of expertise.
Main
duties and responsibilities:
Lead on the planning and
development of communication plans to support business objectives including
the production of resource materials, taking ownership of their delivery from
start to finish.
Work with partners and other
communications and marketing practitioners in a multi-channel environment,
with exposure to and involvement in the creation of communication resources.
Develop and produce promotional
materials in a range of formats to suit different audiences and their needs
using specific publishing software or by procuring services from external
suppliers.
Act as a communications specialist
within the organisation, supporting other teams and functions across the
ICB/Partnership as well as external partners.
Provide clear communication
materials for internal and external channels, using excellent written and
verbal skills to adapt style and tone for different audiences.
Support the development and
maintenance of social media channels, including the production and scheduling
of content.
Identify issues, where possible,
before they become crises and work with senior colleagues to ensure
appropriate internal and external communications plans are in place.
Communicate highly complex and
sensitive information in an accessible way, navigating barriers to
understanding or gaps in delivery, and adapting national messaging for local
audiences, including staff, MPs, partners and other stakeholders.
Co-operate with colleagues and
partners locally and regionally to develop and collate clear, accurate and
engaging content to highlight activities, celebrate success and promote
access to commissioned health and care services.
Undertake media relations,
including responding to requests from the media in a timely manner and
developing reactive statements.
Support the communications and
involvement team and wider organisation during a media incident or major
incident where necessary.
ICB/ICS and place partnership
website management, updating page content as required.
Support the development and
maintenance of the staff ICB intranet site.
Produce or contribute to a range of
internal and external bulletins including scheduling, writing, production and
dissemination to key audiences.
Plan and co-ordinate internal and
external meetings or complex events involving senior managers and delegates
from both internal and/or external organisations which require formulation of
plans and delivery in agreed timeframes.
Use and maintain information
systems and databases. Eg for media requests and releases, cuttings, photo
library, website, and social media.
Work with NHS and other partners
across West Yorkshire and in local places to ensure a collaborative approach
and support place-based working.
Work with external suppliers
including printers, designers, and advertising agencies in line with
procurement guidelines.
Collect and analyse data to produce
reports, papers and strategic and tactical plans and outputs such as
infographics.
Deputise for the service lead as
requested.
Full
details are in the attached job description.
Person Specification
Skills & Behaviours
Essential
- Computer literate with advanced keyboard skills and an ability to use the required systems/office packages including website content management systems, bulletin and social media software.
- Able to analyse and interpret business data.
- Has attention to detail, able to work accurately, identifying errors quickly and easily.
- Has a planned and organised approach with an ability to prioritise their own workload in order to meet strict deadlines.
- Excellent communication skills, verbal and written, with the ability to adjust their communication style and content to suit the audience.
- Excellent copywriting skills with the ability to translate technical/ NHS language into user-friendly content for a general audience.
- Able to provide, receive, convey and present information in a clear way.
- A keen eye for detail, with very high standards of presentation and accuracy.
- Able to develop coherent plans and proposals and present them successfully.
- Has a responsive, solution focused approach to addressing issues and barriers.
- Able to work flexibly to meet the needs of the service and ensure a customer focused response.
- Able to work both independently where required and as a team and corporate player.
- Able to build and sustain relationships at all levels, actively involving stakeholders where appropriate.
Qualifications
Essential
- Post-graduate or equivalent training and in-depth experience in relevant function (communications, public relations).
- Professionally qualified or undertaking professional development .
- Evidence of on-going professional development.
Experience
Essential
- Significant prior experience of working within the function.
- Evidence of client (public, staff and stakeholders) facing experience.
- Demonstrable evidence of the use of key performance indicators.
- Working knowledge of the function within a large and complex organisation.
- Experience of working with others using a project management approach.
- Experience of working to and achieving tight deadlines.
- Knowledge and experience of developing and publishing corporate social media content.
- Experience of using a website content management system such as Wordpress.
- Experience of working successfully with local and national media.
- Experience of developing press release and packaging stories so that they can be used by a range of media outlets.
- Experience of campaign planning and implementation, including production of printed and electronic material.
- Evidence of communicating and engaging effectively with a wide range of audiences
- Some experience of crisis PR management.
- Experience of developing film and visual content for a range of audiences and platforms.
- Experience of working in partnership with NHS and other providers.
Desirable
- Experience of working in the NHS
Additional Requirements
Essential
- Able to work flexibly to meet the needs of the service and ensure a customer focussed response.
- Independently mobile in order to be able to work across a number of sites in West Yorkshire and travel to attend relevant meetings and events.
Person Specification
Skills & Behaviours
Essential
- Computer literate with advanced keyboard skills and an ability to use the required systems/office packages including website content management systems, bulletin and social media software.
- Able to analyse and interpret business data.
- Has attention to detail, able to work accurately, identifying errors quickly and easily.
- Has a planned and organised approach with an ability to prioritise their own workload in order to meet strict deadlines.
- Excellent communication skills, verbal and written, with the ability to adjust their communication style and content to suit the audience.
- Excellent copywriting skills with the ability to translate technical/ NHS language into user-friendly content for a general audience.
- Able to provide, receive, convey and present information in a clear way.
- A keen eye for detail, with very high standards of presentation and accuracy.
- Able to develop coherent plans and proposals and present them successfully.
- Has a responsive, solution focused approach to addressing issues and barriers.
- Able to work flexibly to meet the needs of the service and ensure a customer focused response.
- Able to work both independently where required and as a team and corporate player.
- Able to build and sustain relationships at all levels, actively involving stakeholders where appropriate.
Qualifications
Essential
- Post-graduate or equivalent training and in-depth experience in relevant function (communications, public relations).
- Professionally qualified or undertaking professional development .
- Evidence of on-going professional development.
Experience
Essential
- Significant prior experience of working within the function.
- Evidence of client (public, staff and stakeholders) facing experience.
- Demonstrable evidence of the use of key performance indicators.
- Working knowledge of the function within a large and complex organisation.
- Experience of working with others using a project management approach.
- Experience of working to and achieving tight deadlines.
- Knowledge and experience of developing and publishing corporate social media content.
- Experience of using a website content management system such as Wordpress.
- Experience of working successfully with local and national media.
- Experience of developing press release and packaging stories so that they can be used by a range of media outlets.
- Experience of campaign planning and implementation, including production of printed and electronic material.
- Evidence of communicating and engaging effectively with a wide range of audiences
- Some experience of crisis PR management.
- Experience of developing film and visual content for a range of audiences and platforms.
- Experience of working in partnership with NHS and other providers.
Desirable
- Experience of working in the NHS
Additional Requirements
Essential
- Able to work flexibly to meet the needs of the service and ensure a customer focussed response.
- Independently mobile in order to be able to work across a number of sites in West Yorkshire and travel to attend relevant meetings and events.
