Job summary
NHS
Black Country Integrated Care Board (ICB) has a great story to tell and were
looking for a highly motivated Senior Communications Officer who can help us to
share it.
We
need someone who can seek out positive news on how we are improving the health
and wellbeing of our population and create engaging written and social media
content for our vibrant and diverse audiences.
Please
note, this is a secondment opportunity where we are currently welcoming
applications from those within the Black Country Integrated Care System (ICS).
Main duties of the job
Working
within the ICB and as part of the wider Black Country Integrated Care System,
you will have an excellent knowledge and understanding of delivering
communication campaigns and will be able to develop and implement engaging
content to communicate our successes, new initiatives, and strategic
priorities.
You
will be highly organised and able to communicate effectively and in a timely
manner to ensure the ICBs internal and external stakeholders are up to speed
and in the know.
But
most of all were looking for someone who is ready to take on a challenge with
a first-rate attitude and team ethic, along with the relevant qualifications,
skills, and experience to make a difference.
This
is an exciting opportunity to play an important role in a team of friendly NHS
communication experts.
For
further details or an informal discussion, contact Charlotte Gee charlotte.gee@nhs.net 07779 273942.
About us
The Black Country Integrated Care Board (ICB) is a statutory NHS
organisation responsible for developing a plan for meeting the health needs of
1.26 million people in the Black Country. We manage the NHS budget for
the area (Dudley, Sandwell, Walsall and Wolverhampton) and we are
responsible for planning and buying Primary Medical Services (GPs), dental,
optometry and pharmacy services.
Working for the ICB means you are making
a difference to the lives and health of people in the Black Country.
We are part of the Black Country Integrated Care System (ICS),
known as Healthier Futures, which is a partnership of organisations working
together to bring health and social care services closer together for the good
of our communities. We support the ICS vision for a healthier place with
healthier people and healthier futures.
The ICB has five core values that underpin the
way we work and help to guide our actions and the decisions we make for local
people and communities. These are compassion, inclusivity, integrity,
fairness and trust.
We are an equal opportunities employer who actively supports and
encourages increasing the diversity of our employees, and welcome applications
from people with transferable skills gained through experience across the full
range of health and social care settings.
We are also a bronze award holder under the Defence Employer
Recognition Scheme (ERS). The ERS recognises commitment and support from UK
employers for defence personnel.
Job description
Job responsibilities
- Lead on specific
campaigns and producing creative and innovative ideas and solutions to
delivering key communication messages. This may include the formal briefing of
design/external communication agencies.
- Lead on the planning,
production and distribution of regular internal/external communications
mechanisms.
- Support the timely
and accurate production and quality distribution of key internal documents.
- When requested, take
an active part in managing communications for events and other external
communication activities.
- Lead on providing
internal communications support and advice to staff within the organisation and
develop communications materials to support this.
- Proactively seek out
opportunities and information to ensure your own knowledge is up to date and
assist the communications department in making the best use of existing and
emerging technology in relation to communications.
- Using the ICBs
multimedia channels (including video) to deliver communication messages.
- Support the teams
media lead to handle a wide range of media enquiries from journalists, and
liaise with staff across the organisation to source answers to media
enquiries. This will involve
communicating sensitive and complex information, where information may be
contentious and reassurance may need to be given both to the giver of the
message and to the recipient.
- Assisting in writing
briefings for senior managers, Board members and wider stakeholders.
- Working closely with
other health and care organisations/agencies as required to ensure consistent
and co-ordinated media handling.
- Sourcing positive
news stories within the organisation.
- Manage own workload
prioritising where necessary.
- Maintain
confidentiality in relation to sensitive matters being dealt within the
communications department, demonstrating respect and understanding when
communicating in all forms.
- You will use your
excellent communication skills, which enables the post holder to provide and
receive complex and sensitive information to interpret into key messages for
stakeholders
- Provides support and
advice to staff on effective communication approaches, including media
handling.
- Analyse
and interpret complex information to inform the delivery of communication
activities, deciding how to present key messages to internal or external
audiences
- Plans, organises a
range of communication activities, with some requiring complex planning due to
sensitive messaging. Arranges meetings, events stakeholder conferences and
coordinates communication campaigns.
- Produce publications,
presentations and processing documents
- Schedule creative
content across the ICBs multimedia platforms as appropriate, including
websites and social media channels.
- Follow departmental
communication policies, procedures and protocols, highlighting any necessary
changes/adaptations to ensure continuous development.
- Support managers to
order marketing materials, source advertising and printing services working
closely with budget holders.
- Specialist knowledge
of Microsoft Office software to create range of communication materials, such
as press releases, publications and presentations.
- Responsible for
updating and monitoring a range of communication applications and databases.
- Working knowledge of
external web software to monitor communication delivery, including website
software, social media management tools, media monitoring systems and
stakeholder management databases.
- Undertakes audits or
surveys as necessary to the role.
- Responsible for
planning and implementing communication projects and works closely with their
line manager to follow departmental communication policies, procedures and
protocols, managing their own workload and at times working independently.
Job description
Job responsibilities
- Lead on specific
campaigns and producing creative and innovative ideas and solutions to
delivering key communication messages. This may include the formal briefing of
design/external communication agencies.
- Lead on the planning,
production and distribution of regular internal/external communications
mechanisms.
- Support the timely
and accurate production and quality distribution of key internal documents.
- When requested, take
an active part in managing communications for events and other external
communication activities.
- Lead on providing
internal communications support and advice to staff within the organisation and
develop communications materials to support this.
- Proactively seek out
opportunities and information to ensure your own knowledge is up to date and
assist the communications department in making the best use of existing and
emerging technology in relation to communications.
- Using the ICBs
multimedia channels (including video) to deliver communication messages.
- Support the teams
media lead to handle a wide range of media enquiries from journalists, and
liaise with staff across the organisation to source answers to media
enquiries. This will involve
communicating sensitive and complex information, where information may be
contentious and reassurance may need to be given both to the giver of the
message and to the recipient.
- Assisting in writing
briefings for senior managers, Board members and wider stakeholders.
- Working closely with
other health and care organisations/agencies as required to ensure consistent
and co-ordinated media handling.
- Sourcing positive
news stories within the organisation.
- Manage own workload
prioritising where necessary.
- Maintain
confidentiality in relation to sensitive matters being dealt within the
communications department, demonstrating respect and understanding when
communicating in all forms.
- You will use your
excellent communication skills, which enables the post holder to provide and
receive complex and sensitive information to interpret into key messages for
stakeholders
- Provides support and
advice to staff on effective communication approaches, including media
handling.
- Analyse
and interpret complex information to inform the delivery of communication
activities, deciding how to present key messages to internal or external
audiences
- Plans, organises a
range of communication activities, with some requiring complex planning due to
sensitive messaging. Arranges meetings, events stakeholder conferences and
coordinates communication campaigns.
- Produce publications,
presentations and processing documents
- Schedule creative
content across the ICBs multimedia platforms as appropriate, including
websites and social media channels.
- Follow departmental
communication policies, procedures and protocols, highlighting any necessary
changes/adaptations to ensure continuous development.
- Support managers to
order marketing materials, source advertising and printing services working
closely with budget holders.
- Specialist knowledge
of Microsoft Office software to create range of communication materials, such
as press releases, publications and presentations.
- Responsible for
updating and monitoring a range of communication applications and databases.
- Working knowledge of
external web software to monitor communication delivery, including website
software, social media management tools, media monitoring systems and
stakeholder management databases.
- Undertakes audits or
surveys as necessary to the role.
- Responsible for
planning and implementing communication projects and works closely with their
line manager to follow departmental communication policies, procedures and
protocols, managing their own workload and at times working independently.
Person Specification
Experience
Essential
- Knowledge of the various fields of communications, public relations and/or marketing
- Specialist knowledge and understanding of the various communications techniques, approaches and procedures used to communicate with stakeholders.
- Experience of developing communication campaigns for a range of services and audiences in both print and digital media
- Experience of preparing and presenting information to a range of audiences
- Experience of writing and developing creative communication materials
- Experience of analysing and interpreting complex information
Qualifications
Essential
- Educated to degree level in relevant communications subject or equivalent in work experience within communications, public relations and/or marketing.
Skills and Knowledge
Essential
- Excellent communication skills with the ability to present to a variety of audiences in the most appropriate style
- An excellent knowledge of Microsoft Office and other creative software
- Fast and accurate word processing skills
- Ability to prioritise effectively with excellent organisational skills
- Ability to work well under pressure, dealing with conflicting priorities and changing deadlines
- Able to manage challenging behaviour from journalists/ members of the public
Person Specification
Experience
Essential
- Knowledge of the various fields of communications, public relations and/or marketing
- Specialist knowledge and understanding of the various communications techniques, approaches and procedures used to communicate with stakeholders.
- Experience of developing communication campaigns for a range of services and audiences in both print and digital media
- Experience of preparing and presenting information to a range of audiences
- Experience of writing and developing creative communication materials
- Experience of analysing and interpreting complex information
Qualifications
Essential
- Educated to degree level in relevant communications subject or equivalent in work experience within communications, public relations and/or marketing.
Skills and Knowledge
Essential
- Excellent communication skills with the ability to present to a variety of audiences in the most appropriate style
- An excellent knowledge of Microsoft Office and other creative software
- Fast and accurate word processing skills
- Ability to prioritise effectively with excellent organisational skills
- Ability to work well under pressure, dealing with conflicting priorities and changing deadlines
- Able to manage challenging behaviour from journalists/ members of the public
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
