Job summary
This is an exciting opportunity to lead the redevelopment of our website, using your skills and knowledge to improve user experience and accessibility. You will also manage our other digital channels for internal and external audiences, providing engaging content and developing our tone of voice.
Main duties of the job
- Work with our web developer on the redesign of our website, enhancing the customer journey and ensuring information is accessible.
- Champion the ICB's website as the front door for access to ICB information.
- Manage our digital channels including social media and intranet, alongside the communications team.
About us
NHS Nottingham and Nottinghamshire Integrated Care Board (ICB) is a strategic component of the Integrated Care System (ICS) across Nottingham and Nottinghamshire. We were formed with the intention to improve population health and collaborate with local partners (NHS, Local Authority and Third Sector) to deliver high quality health and social care provision to our local population.
We have accountability for the system delivery of the ICS' priorities such as improving outcomes in population health and healthcare, tackling inequalities in outcomes, experience, and access, enhancing productivity and value for money, and helping the NHS support broader social and economic development.
We seek to improve the patient experience and are committed at looking at innovative ways we can improve care and offer access and choice to our patients. Patients are at the heart of everything we do and it's important that they are involved not just in decisions about their individual care, but also in the decisions that shape the health services delivered locally. In conjunction, with patient experience and the growing demands of our population; we are facing significant financial challenge. We are required to reduce expenditure to sustainable levels (ICS 5-year strategic plan).
The ambitions are great, but so are the opportunities to be part of our new and evolving organisation, to make positive impactful change to the health and social care agenda across Nottingham and Nottinghamshire.
Job description
Job responsibilities
- Be the lead and in-house expert on the changing social media landscape, optimising our content and channel usage to maximise reach to our audiences.
- Produce content that complies with Web Content Accessibility Guidelines (WCAG 2.2 Level AA) and promote accessibility throughout the organisation.
- Provide specialist advice to staff on appropriate digital communication approaches.
- Use content management systems to create, review and update online content based on evidence from user research, user testing, feedback, and analytics.
- Carry out regular site maintenance including link-checking, accessibility checks, site reliability, archiving and audience usage analysis.
- Develop our house style and tone of voice for digital communications.
- Produce and present regular evaluation/analytics reports.
- Maintain an awareness of technology advancements and make recommendations that enhance our digital offer.
- Support a programme of knowledge and skills sharing within the communications team and across the wider organisation.
Job description
Job responsibilities
- Be the lead and in-house expert on the changing social media landscape, optimising our content and channel usage to maximise reach to our audiences.
- Produce content that complies with Web Content Accessibility Guidelines (WCAG 2.2 Level AA) and promote accessibility throughout the organisation.
- Provide specialist advice to staff on appropriate digital communication approaches.
- Use content management systems to create, review and update online content based on evidence from user research, user testing, feedback, and analytics.
- Carry out regular site maintenance including link-checking, accessibility checks, site reliability, archiving and audience usage analysis.
- Develop our house style and tone of voice for digital communications.
- Produce and present regular evaluation/analytics reports.
- Maintain an awareness of technology advancements and make recommendations that enhance our digital offer.
- Support a programme of knowledge and skills sharing within the communications team and across the wider organisation.
Person Specification
Qualifications
Essential
- Educated to degree level or equivalent level of experience of working at a senior level in specialist area.
- Good working knowledge of web technologies including content management systems, SEO and web analytics tools
- Significant knowledge of accessibility requirements for public sector bodies
- Understanding of usability and accessibility challenges for digital products, including responsive and adaptive design and user experience
- Experience of tailoring communications to different audiences using different digital channels
- Experience of managing social media and other digital channels to communicate with internal and external audiences
Desirable
- Experience of working within the NHS and public sector, and across organisational boundaries
Person Specification
Qualifications
Essential
- Educated to degree level or equivalent level of experience of working at a senior level in specialist area.
- Good working knowledge of web technologies including content management systems, SEO and web analytics tools
- Significant knowledge of accessibility requirements for public sector bodies
- Understanding of usability and accessibility challenges for digital products, including responsive and adaptive design and user experience
- Experience of tailoring communications to different audiences using different digital channels
- Experience of managing social media and other digital channels to communicate with internal and external audiences
Desirable
- Experience of working within the NHS and public sector, and across organisational boundaries
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details
Employer name
NHS Nottingham and Nottinghamshire Integrated Care Board
Address
Sir John Robinson House
Sir John Robinson Way
Arnold, Nottingham
NG5 6DA
Employer's website
https://notts.icb.nhs.uk/ (Opens in a new tab)
