Job summary
Colchester & Ipswich Hospitals Charity is proud to be the official NHS charity of East Suffolk and North Essex NHS Foundation Trust, and an active member of NHS Charities Together.
Our supporters help take care of patients and staff at your local hospitals and healthcare centres - providing those extras that go above and beyond what the NHS can provide, and which make such a difference to happiness and healing.
We are looking for a creative and driven charity communications and marketing manager who is passionate about health charities and the NHS to join our ambitious NHS charity team.
You'll be part of a fabulous team with responsibility for supporting a variety of income streams and helping us build our brand locally to become the local charity of choice.
You'll help improve patients' lives by bringing some good into a difficult time, supporting people to raise money to help provide the hospitals with the life-saving equipment, cutting-edge technology, research and innovation that can transform the healthcare available to your friends and family, when they need it most.
Main duties of the job
- Work collaboratively with colleagues to develop and deliver a robust charity communications function providing support to ESNEFT Charity
- Develop, lead, plan and implement creative communications plans for fundraising campaigns and specific projects. This includes promoting the work of the charity through public relations, digital communications, linking with media relations, marketing and brand development. It will require liaison with managers and staff to identify the key messages for individual campaigns and deciding how to present these using a variety of media and to a range of external audiences.
- Manage specific projects as delegated by the Associate Director of Charity and support the Head of Fundraising and Marketing and/or other members of charity staff as required.
- Educate and communicate our charity brand principles to both internal and external audiences appropriately, keeping it at the heart of all marketing initiatives
- Help develop charity brand principles, including visual identity and tone of voice
- Enhance and protect the reputation of the charity through effective and timely communications activity targeted at a large range of internal and external audiences.
About us
One of the largest Trusts in East Anglia, East Suffolk and North Essex NHS Foundation Trust (ESNEFT) provide hospital and community health services to people living across a wide geographical area. We deliver care from two main hospitals in Colchester and Ipswich, six community hospitals and in patients' own homes. You will be joining a team of almost 12,000 amazing colleagues providing care to approximately a million people.
Along with supporting you to achieve your career goals we offer a generous pension scheme, unsocial hours payments (if applicable), 27 days annual leave on commencement (pro rata) and access to a range of NHS discounts. Our Staff Health and Wellbeing programme offer a variety of services. We offer a range of flexible working opportunities.
Our philosophy is that Time Matters to everyone. Across the Trust, we concentrate on improving the things we do and removing those which do not work or cause time delays for our staff and patients.
To support our employees to achieve their career aspirations you may be eligible to obtain a qualification via an apprenticeship. All successful applicants will be required to undertake a skills review to facilitate this. For full details please see the attached Apprenticeship Handbook.
If you are passionate about patient care and want to develop your skills and knowledge then we are keen to hear from you.
Find out about living and working with us - https://www.youtube.com/watch?v=GkPu7HphU8A
Job description
Job responsibilities
- Commission, write, edit, proof read, co-ordinate complex external publications, fundraising packs and other materials; assist with writing press releases and articles; oversee print and distribution.
- Respond to media enquiries, brief journalists, manage press conferences, photo calls and the media on-site during visits when necessary.
- Develop and manage the charitys social media accounts
- In consultation with the hospital communications team, attend press and media briefings that relate to the activities of the charity.
- Provide expert charity communications support and PR advice to colleagues and the charity team.
- Assist in the development of effective plans to manage, monitor and deliver projects to challenging timescales and budget.
- Play an active role in the Charitys communications / media management in the event of a major incident and in emergency planning.
- Help to research, write, edit, proof read and coordinate core internal communication documents to ensure the charity is well represented internally. This will require the post holder to proactively communicate messages and engage staff in identifying fundraising/donation and good news stories.
- Ensure successful completion of these internal publications within tight deadlines.
- Ensure the website is maintained with current information to represent the charity and manage social media feeds. Ensure that key messages are clear and that any forthcoming events or fundraising activities are well promoted.
- Monitor press coverage
- Process any media enquiries in line with the Trust Media Policy, noting relevant information so that colleagues can respond quickly and effectively, escalating quickly where these are urgent.
- Escort members of the media when on site.
- Work constructively with partner organisation communications teams to ensure constructive and cost effective communication campaigns in relation to joint projects or initiatives.
- Undertake any other duties, which might reasonably be required commensurate with the post of Communications & Marketing Manager.
- Undertake regular reviews of literature and information to ensure it reflects the needs of the charity and its core values.
- Analyse and interpret complex facts and situations and consider options for communicating to different audiences.
- Develop and implement PR plans and campaigns, ensuring any communications represents the charitys core values and strategic vision.
- Attend fundraising activities and events as part of the wider fundraising team to encourage donations and ensure that all PR opportunities are maximised.
- The post holder will be expected to work independently under their own initiative and act as lead specialist for some communications campaigns.
- Ensure that service delivery standards are achieved
Job description
Job responsibilities
- Commission, write, edit, proof read, co-ordinate complex external publications, fundraising packs and other materials; assist with writing press releases and articles; oversee print and distribution.
- Respond to media enquiries, brief journalists, manage press conferences, photo calls and the media on-site during visits when necessary.
- Develop and manage the charitys social media accounts
- In consultation with the hospital communications team, attend press and media briefings that relate to the activities of the charity.
- Provide expert charity communications support and PR advice to colleagues and the charity team.
- Assist in the development of effective plans to manage, monitor and deliver projects to challenging timescales and budget.
- Play an active role in the Charitys communications / media management in the event of a major incident and in emergency planning.
- Help to research, write, edit, proof read and coordinate core internal communication documents to ensure the charity is well represented internally. This will require the post holder to proactively communicate messages and engage staff in identifying fundraising/donation and good news stories.
- Ensure successful completion of these internal publications within tight deadlines.
- Ensure the website is maintained with current information to represent the charity and manage social media feeds. Ensure that key messages are clear and that any forthcoming events or fundraising activities are well promoted.
- Monitor press coverage
- Process any media enquiries in line with the Trust Media Policy, noting relevant information so that colleagues can respond quickly and effectively, escalating quickly where these are urgent.
- Escort members of the media when on site.
- Work constructively with partner organisation communications teams to ensure constructive and cost effective communication campaigns in relation to joint projects or initiatives.
- Undertake any other duties, which might reasonably be required commensurate with the post of Communications & Marketing Manager.
- Undertake regular reviews of literature and information to ensure it reflects the needs of the charity and its core values.
- Analyse and interpret complex facts and situations and consider options for communicating to different audiences.
- Develop and implement PR plans and campaigns, ensuring any communications represents the charitys core values and strategic vision.
- Attend fundraising activities and events as part of the wider fundraising team to encourage donations and ensure that all PR opportunities are maximised.
- The post holder will be expected to work independently under their own initiative and act as lead specialist for some communications campaigns.
- Ensure that service delivery standards are achieved
Person Specification
Qualifications
Essential
Desirable
- Educated to degree level or equivalent experience
Experience
Essential
- Experience of managing creative work
- Marketing and communications experience
- Proven track record for supporting the delivery of marketing programmes and campaigns - from initial brief to implementation and review - and in particular, strong experience in direct marketing and marketing of mass participation events
- Experience in all elements of the marketing mix - across multiple channels (both offline and online)
- Experience of brief writing - to include budget and timings
- Experience of cross matrix working with a wide range of internal and external stakeholders at all levels
Desirable
- Experience of delivering clear feedback to agencies
- Experience of managing and maintaining a database
- Experience of leading projects and budgeting
Knowledge
Essential
- Able to use IT systems including Microsoft Office
- Excellent communication and presentation skills both verbal and written including brief writing, copywriting and presentations
- Excellent knowledge of creative design principles- showing good creative appreciation and an ability to recommend direction
- Good presentation awareness with experience of all forms of print and cost management and efficiencies
- Methodical worker with excellent organisational skills and keen eye for detail
- Excellent project management skills, with the ability to manage many different marketing projects simultaneously and manage priorities accordingly
- Good problem solving, influencing and negotiating skills
- Effectively establish and report against KPIs, which measure success, impact and effectiveness
personal skills
Essential
- Ability to work independently and make autonomous decisions
- Positive attitude with a flexible and agile approach to work
- Ability to organise and prioritise own workload
- Organised, calm and professional, ability to work under pressure, delivering to tight deadlines and budgets
- Self motivated, tenacious and focused on delivery
- Personable and able to work within many teams, a good team player
- Able to build relationships at work
- Passionate about charity marketing
- Able to work flexibly to meet the demands of the role
Person Specification
Qualifications
Essential
Desirable
- Educated to degree level or equivalent experience
Experience
Essential
- Experience of managing creative work
- Marketing and communications experience
- Proven track record for supporting the delivery of marketing programmes and campaigns - from initial brief to implementation and review - and in particular, strong experience in direct marketing and marketing of mass participation events
- Experience in all elements of the marketing mix - across multiple channels (both offline and online)
- Experience of brief writing - to include budget and timings
- Experience of cross matrix working with a wide range of internal and external stakeholders at all levels
Desirable
- Experience of delivering clear feedback to agencies
- Experience of managing and maintaining a database
- Experience of leading projects and budgeting
Knowledge
Essential
- Able to use IT systems including Microsoft Office
- Excellent communication and presentation skills both verbal and written including brief writing, copywriting and presentations
- Excellent knowledge of creative design principles- showing good creative appreciation and an ability to recommend direction
- Good presentation awareness with experience of all forms of print and cost management and efficiencies
- Methodical worker with excellent organisational skills and keen eye for detail
- Excellent project management skills, with the ability to manage many different marketing projects simultaneously and manage priorities accordingly
- Good problem solving, influencing and negotiating skills
- Effectively establish and report against KPIs, which measure success, impact and effectiveness
personal skills
Essential
- Ability to work independently and make autonomous decisions
- Positive attitude with a flexible and agile approach to work
- Ability to organise and prioritise own workload
- Organised, calm and professional, ability to work under pressure, delivering to tight deadlines and budgets
- Self motivated, tenacious and focused on delivery
- Personable and able to work within many teams, a good team player
- Able to build relationships at work
- Passionate about charity marketing
- Able to work flexibly to meet the demands of the role
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
