Communications and Engagement Specialist - Bank Role

Job description

Job responsibilities

Strategy, Planning and Evaluation

Inform a strategic framework that will guide internal communications and engagement activity, and bring Trust vision and values to life

Co-create annual KPIs for internal communications and engagement, and work towards achieving them

Own the annual internal communications and engagement calendar, planning ahead and keeping timings on track. This calendar will reflect large-scale planned campaigns and tactical BAU/OpComms.

Stay abreast of trends and opportunities in the internal communications and engagement space, and recommend improvements and innovations where relevant.

Consultancy

Build and maintain strong relationships with colleagues across the Trust to understand how internal communications can support their objectives. Attend meetings, committees and boards where relevant.

Provide guidance on internal communications via toolkits and templates, so that colleagues can produce their own content where appropriate.

Respond to a high volume daily enquiries and requests received via the communications team inbox.

Respond to relevant briefs in a timely manner with creative, hardworking proposals that you will deliver entirely or in collaboration with colleagues.

Provide consultancy and support to Executive Directors and other Trust leadership in order to ensure key messages are delivered and objectives met.

Channel Ownership and Content Creation

Own and optimise all internal communications channels, and recommend new channels or changes where needed.

Identify and produce or commission a strong pipeline of inspiring content /story themes that will inform, inspire and engage colleagues e.g. raising awareness and understanding amongst all professions, staff successes, innovations, best practices, network initiatives, national awareness dates, Royal College initiatives etc.

Please refer to the job description for further details.

Person Specification

Qualifications and knowledge

Essential

• Qualified to degree level or hold equivalent relevant experience
• Knowledge of the importance of confidentiality and information governance
• Experience internal communications and employee engagement techniques and best practice
• Experience of working with digital and social media platforms, and content management systems
• Experience of employee engagement and communications channels, both offline and digital

Desirable

• Understanding and experience of managing brand guidelines and house style

Experience

Essential

• Administration experience
• Extensive experience of using a wide range of IT packages including Microsoft Word, PowerPoint and Excel
• Experience of using design software, including Adobe InDesign and Photoshop
• Experience of advising and influencing senior managers
• Experience of producing information materials, e.g. newsletters, leaflets, posters
• Experience of liaising with external suppliers, e.g. design agencies
• Ability to plan and organise complex activities - e.g. annual staff awards and staff engagement events
• Experience of using online tools, e.g. content management systems and social media management tools

Skills

Essential

• Excellent IT skills
• Excellent communication skills, both verbally and in writing
• Willingness to use own initiative to organise meetings, events and photocalls
• Well-developed organisational skills to coordinate events and campaigns
• Excellent people skills
• Excellent prioritising skills, with the ability to manage a changing workload and manage expectations of delivery accordingly
• Deals with complex, changing information, and able to communicate in a persuasive, motivational way
• Ability to make judgements when there is more than one solution to an issue
• Ability to conceptualise and produce engaging and creative content across multiple platforms
• Ability to analyse incoming information and compare a range of options to make recommendations as to the best communications approach
• Social media management skills

Personal and people development

Essential

• Commitment to personal development
• Commitment to developing new ways of working and contributing to the development of protocols
• Ability to work quickly to a high standard
• Flexibility and willingness to try new ways of working
• Creative approach to problem-solving
• Enthusiastic manner
• Excellent personal presentation

Communication and Engagement

Essential

• Efficient at managing high volumes of email and other communications from both internal and external stakeholders
• Able to write statements, press releases and letters to agreed organisational standards and templates, including those containing sensitive and complex information
• Able to represent the organisation effectively on the telephone and face to face
• Able to brief journalists and manage ongoing relationships with media to ensure fair and positive coverage of the organisation
• Able to engage senior managers in the development of campaigns and events to ensure they deliver the organisation's objectives

Desirable

• Able to influence. motivate and persuade stakeholders using effective communications
• Able to negotiate and influence colleagues, including senior figures, on appropriate communications approach for projects and campaigns

Specific requirements

Essential

• Able to perform the duties of the post with reasonable aids and adaptations

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Milton Keynes University Hospital NHS Foundation Trust

Address

Bank Office (Dept)

Milton Keynes

MK6 5LD

Employer's website

https://www.mkuh.nhs.uk/working-at-mkuh (Opens in a new tab)