Job summary
The Christie Institute for Cancer Education is seeking a dynamic and organised Education Events Marketing Coordinator to lead our marketing activities across a diverse portfolio of national study days, conferences, and education programmes.
This varied and rewarding role combines hands-on campaign delivery with strategic planning, data analysis, and cross-departmental collaboration. You'll be the first point of contact for marketing enquiries, managing everything from CRM systems and social media to market research and performance analytics.
Main duties of the job
Marketing Campaign ManagementThe post holder will coordinate comprehensive marketing campaigns across multiple channels, including post, email, social media, telephone, and print advertising. You'll create engaging promotional materials such as flyers, emails, and webpages using appropriate software, and develop event registration webpages that drive bookings. A key aspect of the role involves creating and maintaining content for the department's social media channels, advertising events on external websites, and attending exhibitions and events to network and raise awareness of the Institute. You'll also undertake market research and competitor analysis to inform our promotional strategies and ensure we remain at the forefront of cancer education marketing.
Database and Systems ManagementYou'll take ownership of maintaining our customer relationship management (CRM) database, ensuring it remains accurate, up-to-date, and fit for purpose. This includes updating, inputting, and maintaining relevant databases to support events, marketing, and communications activities, including distribution lists, to ensure our brand messaging reaches stakeholders promptly and effectively.
About us
The Christie is one of Europe's leading cancer centres, treating over 60,000 patients a year. We are based in Manchester and serve a population of 3.2 million across Greater Manchester & Cheshire, but as a national specialist around 15% patients are referred to us from other parts of the country. We provide radiotherapy through one of the largest radiotherapy departments in the world; chemotherapy on site and through 14 other hospitals; highly specialist surgery for complex and rare cancer; and a wide range of support and diagnostic services. We are also an international leader in research, with world first breakthroughs for over 100 years. We run one of the largest early clinical trial units in Europe with over 300 trials every year. Cancer research in Manchester, most of which is undertaken on the Christie site, has been officially ranked the best in the UK.
Job description
Job responsibilities
DUTIES AND RESPONSIBILITIES Marketing Maintaining customer relationship management database Creation of event registration webpages Creation of promotional materials (flyers, emails and webpages) using software Create and maintain content for the departments social media channels. Undertake market research and competitor analysis related to events programme. Coordinate marketing campaigns (post, email, social, phone and print advertising) Advertise events on external websites. Attending exhibitions and events to network and raise awareness of the institute. Collate and track key analytical marketing data that can be shared with the team. Producing of monthly marketing analytical reports Produce schedule of marketing activity across calendar year to highlight all national days and key campaigns Proactively engage with other teams across the Institute to assist them with any marketing activities and queries Training of new starters within the team on CRM system and media platforms Reviewing of marketing processes to ensure clear guidelines and consistency for the team to follow Assistance on site with any filming or production associated with an event. Work with Senior Coordinators and Business Manager to identify annual marketing KPIs and objectives. Record keeping Maintain records to ensure that marketing activity is managed effectively and analysed appropriately. To update, input and maintain relevant databases to support events, marketing and communications activities, including distribution lists, to ensure that work to support brand and reputation reaches stakeholders promptly and effectively. Input data and maintain accurate records in relation to raising invoices, credit card payments and cheques, ensuring a high level of accuracy. Ensure all event registration processes are up to date and accurate. Ensure General Data Protection Regulation (GDPR) is adhered to throughout all activity. Communication To be the first point of contact (telephone, direct and written) within the team. Responding to enquiries from colleagues and external organisations, in a professional, timely and customer-focused manner Escalate issues or concerns as appropriate. Attend and contribute to team meetings for the purpose of reviewing marketing activity and sharing general information. Frequent phone, face to face and email communication is required to liaise with stakeholders. Be a representative for the Institute, maintaining high quality standards and customer service. Update the team on all marketing related activities in weekly marketing meeting. Liaise with Christie web team to keep up to date with new requirements and regulations. Liaise with internal teams regularly to recognise new marketing opportunities and updates. Provide expert advice to key stakeholders within a marketing capacity to help them achieve their objectives. General Communicate with colleagues in a clear concise manner. Take a proactive attitude to your personal development and attend relevant mandatory training updates. Attend meetings and follow up on action points. Undertake identified administrative duties commensurate with the level of the post. Work flexibly around the business needs of the service, to include early mornings, evenings, and weekends on an ad hoc basis. Support with the delivery of events as required.
OTHER;
Analytics and Strategic PlanningA crucial part of this role involves collating and tracking key analytical marketing data that can be shared with the team. You'll produce marketing analytical reports that provide insights into campaign performance and engagement metrics. You'll also produce a comprehensive schedule of marketing activity across the calendar year, highlighting all national awareness days and key campaigns, enabling the team to plan proactively and maximise promotional opportunities.Team Collaboration and SupportThe post holder will proactively engage with other teams across the Institute to assist them with marketing activities and queries. You'll update the team on all marketing-related activities in weekly marketing meetings and attend team meetings to review marketing activity and share general information.
Communications and Customer ServiceAs the first point of contact within the team for telephone, direct, and written enquiries, you'll respond to questions from colleagues and external organisations in a professional, timely, and customer-focused manner. Frequent phone, face-to-face, and email communication is required to liaise with stakeholders effectively. You'll represent the Institute at all times, maintaining high-quality standards and excellent customer service. Knowing when to escalate issues or concerns to senior colleagues is an important aspect of this role, demonstrating good judgment and effective communication skills.
Record Keeping and Financial AdministrationYou'll maintain comprehensive records to ensure that marketing activity is managed effectively and analysed appropriately. The role involves inputting data and maintaining accurate records in relation to raising invoices and credit card payments, ensuring a high level of accuracy in all financial administration tasks. Your attention to detail will be essential in maintaining the integrity of our data and supporting smooth operational processes.
Job description
Job responsibilities
DUTIES AND RESPONSIBILITIES Marketing Maintaining customer relationship management database Creation of event registration webpages Creation of promotional materials (flyers, emails and webpages) using software Create and maintain content for the departments social media channels. Undertake market research and competitor analysis related to events programme. Coordinate marketing campaigns (post, email, social, phone and print advertising) Advertise events on external websites. Attending exhibitions and events to network and raise awareness of the institute. Collate and track key analytical marketing data that can be shared with the team. Producing of monthly marketing analytical reports Produce schedule of marketing activity across calendar year to highlight all national days and key campaigns Proactively engage with other teams across the Institute to assist them with any marketing activities and queries Training of new starters within the team on CRM system and media platforms Reviewing of marketing processes to ensure clear guidelines and consistency for the team to follow Assistance on site with any filming or production associated with an event. Work with Senior Coordinators and Business Manager to identify annual marketing KPIs and objectives. Record keeping Maintain records to ensure that marketing activity is managed effectively and analysed appropriately. To update, input and maintain relevant databases to support events, marketing and communications activities, including distribution lists, to ensure that work to support brand and reputation reaches stakeholders promptly and effectively. Input data and maintain accurate records in relation to raising invoices, credit card payments and cheques, ensuring a high level of accuracy. Ensure all event registration processes are up to date and accurate. Ensure General Data Protection Regulation (GDPR) is adhered to throughout all activity. Communication To be the first point of contact (telephone, direct and written) within the team. Responding to enquiries from colleagues and external organisations, in a professional, timely and customer-focused manner Escalate issues or concerns as appropriate. Attend and contribute to team meetings for the purpose of reviewing marketing activity and sharing general information. Frequent phone, face to face and email communication is required to liaise with stakeholders. Be a representative for the Institute, maintaining high quality standards and customer service. Update the team on all marketing related activities in weekly marketing meeting. Liaise with Christie web team to keep up to date with new requirements and regulations. Liaise with internal teams regularly to recognise new marketing opportunities and updates. Provide expert advice to key stakeholders within a marketing capacity to help them achieve their objectives. General Communicate with colleagues in a clear concise manner. Take a proactive attitude to your personal development and attend relevant mandatory training updates. Attend meetings and follow up on action points. Undertake identified administrative duties commensurate with the level of the post. Work flexibly around the business needs of the service, to include early mornings, evenings, and weekends on an ad hoc basis. Support with the delivery of events as required.
OTHER;
Analytics and Strategic PlanningA crucial part of this role involves collating and tracking key analytical marketing data that can be shared with the team. You'll produce marketing analytical reports that provide insights into campaign performance and engagement metrics. You'll also produce a comprehensive schedule of marketing activity across the calendar year, highlighting all national awareness days and key campaigns, enabling the team to plan proactively and maximise promotional opportunities.Team Collaboration and SupportThe post holder will proactively engage with other teams across the Institute to assist them with marketing activities and queries. You'll update the team on all marketing-related activities in weekly marketing meetings and attend team meetings to review marketing activity and share general information.
Communications and Customer ServiceAs the first point of contact within the team for telephone, direct, and written enquiries, you'll respond to questions from colleagues and external organisations in a professional, timely, and customer-focused manner. Frequent phone, face-to-face, and email communication is required to liaise with stakeholders effectively. You'll represent the Institute at all times, maintaining high-quality standards and excellent customer service. Knowing when to escalate issues or concerns to senior colleagues is an important aspect of this role, demonstrating good judgment and effective communication skills.
Record Keeping and Financial AdministrationYou'll maintain comprehensive records to ensure that marketing activity is managed effectively and analysed appropriately. The role involves inputting data and maintaining accurate records in relation to raising invoices and credit card payments, ensuring a high level of accuracy in all financial administration tasks. Your attention to detail will be essential in maintaining the integrity of our data and supporting smooth operational processes.
Person Specification
Qualifications
Essential
- 5 GCSEs Grade A-C (including: English, Mathematics, and Information Technology) or equivalent qualification.
- Diploma in Professional Marketing, or equivalent qualification
Desirable
- Degree in Marketing or Currently working towards a degree/professional qualification.
- Professional marketing, leadership, or educational accreditation
- Hospitality/Customer care training
Experience
Essential
- Prioritising and managing busy workload.
- Experience of managing social media channels in a professional setting
- Experience in an administrative or similar role
Desirable
- Experience working within the events industry.
- Experience of working within a healthcare environment.
- Experience of using a database for data input and extraction Market research & competitor analysis
Skills
Essential
- Ability to communicate with people at all levels.
- Excellent oral skills - ability to communicate effectively.
- Excellent written skills - ability to draft correspondence and reports.
- Highly IT literate
- Ability to prioritise workloads and meet deadlines.
- Ability to work as part of a team.
- High level IT skills - file management, email, web etc.
- Microsoft Office skills including Excel.
- Data management experience
- Accuracy and eye for detail
- Excellent communication skills
- Ability to work unsupervised and meet deadlines.
- Professional telephone manner
- Advanced design skills in order to produce high level promotional materials such as flyers, pharma packages and programmes that adhere to specific branding guidelines.
Desirable
- Hospitality/Customer care training
- Graphic design
- Computing and technical skills
- High level technical skills across a variety of marketing systems
Knowledge
Essential
- A knowledge of marketing functions, in particular social & digital marketing
- Knowledge of Google Analytics and social media metrics
Desirable
- Knowledge of data management legislation
Values
Essential
- Ability to demonstrate the organisational values and behaviors
Other
Essential
- Enthusiastic, calm, and confident Willingness to develop role.
- Willingness to develop role.
- Acts in a professional manner at all times
- Working hours can be regular but will involve additional and unsocial hours.
- Identifies methods to improve processes
Desirable
- Proactive in seeking and identifying new business opportunities.
Person Specification
Qualifications
Essential
- 5 GCSEs Grade A-C (including: English, Mathematics, and Information Technology) or equivalent qualification.
- Diploma in Professional Marketing, or equivalent qualification
Desirable
- Degree in Marketing or Currently working towards a degree/professional qualification.
- Professional marketing, leadership, or educational accreditation
- Hospitality/Customer care training
Experience
Essential
- Prioritising and managing busy workload.
- Experience of managing social media channels in a professional setting
- Experience in an administrative or similar role
Desirable
- Experience working within the events industry.
- Experience of working within a healthcare environment.
- Experience of using a database for data input and extraction Market research & competitor analysis
Skills
Essential
- Ability to communicate with people at all levels.
- Excellent oral skills - ability to communicate effectively.
- Excellent written skills - ability to draft correspondence and reports.
- Highly IT literate
- Ability to prioritise workloads and meet deadlines.
- Ability to work as part of a team.
- High level IT skills - file management, email, web etc.
- Microsoft Office skills including Excel.
- Data management experience
- Accuracy and eye for detail
- Excellent communication skills
- Ability to work unsupervised and meet deadlines.
- Professional telephone manner
- Advanced design skills in order to produce high level promotional materials such as flyers, pharma packages and programmes that adhere to specific branding guidelines.
Desirable
- Hospitality/Customer care training
- Graphic design
- Computing and technical skills
- High level technical skills across a variety of marketing systems
Knowledge
Essential
- A knowledge of marketing functions, in particular social & digital marketing
- Knowledge of Google Analytics and social media metrics
Desirable
- Knowledge of data management legislation
Values
Essential
- Ability to demonstrate the organisational values and behaviors
Other
Essential
- Enthusiastic, calm, and confident Willingness to develop role.
- Willingness to develop role.
- Acts in a professional manner at all times
- Working hours can be regular but will involve additional and unsocial hours.
- Identifies methods to improve processes
Desirable
- Proactive in seeking and identifying new business opportunities.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
