Job summary
The post holder will be the lead contact for marketing activities on national study days, conferences and education programmes. They will be responsible for the promotional activities related to the events programme, using their own judgement on when to refer to the Senior Education Events and Programme Coordinator. The role will focus on event marketing requirements with some other administrative support as required. There will be opportunities to collaborate with other teams across the School of Oncology (SoO) to offer expertise and assistance on any marketing actions.
The post holder will be a lead contact for marketing activities, campaigns and systems, analysing the engagement and data analytics throughout.
The successful candidate will possess excellent communication skills, and a proactive can-do attitude alongside a real enthusiasm for marketing within an event setting.
Main duties of the job
Marketing
About us
Christie Education provides a wide variety of learning and higher education opportunities in cancer care, treatment, and research. This included developing learning and events which meet the highest expectations of our client group, nurses, doctors, allied health professionals, amongst others.
Our team provides a significant output from face to face, hybrid and on-line learning-using the latest technologies. Then team are focussed on developing high quality learning opportunities which support the experience of cancer patients, wherever they may be.
Job description
Job responsibilities
DUTIES AND RESPONSIBILITIES
Marketing
- Maintaining customer relationship management database (Goldvision)
- Creation of event registration webpages using Eventbrite
- Creation of promotional materials (flyers, emails and webpages) using software including MS Publisher, Umbraco and Goldvision software
- Create and maintain content for the departments social media channels (Facebook, Twitter and LinkedIn)
- Undertake market research and competitor analysis related to events programme
- Calling prospective customers to raise awareness of events programme
- Printing and display of promotional posters throughout the hospital
- Coordinate marketing campaigns (post, email, social, phone and print advertising)
- Advertise events on external websites
- Weekly update of the event slides for the education centre
- Weekly research into bookings in the education centre to see if there are any meetings we can promote our events
- Attending exhibitions and events to network and raise awareness of the SoO
- Collate and track key analytical marketing data that can be shared with the team monthly.
- Producing of monthly marketing analytical reports
- Produce schedule of marketing activity across calendar year to highlight all national days and key campaigns.
- Proactively engage with other teams across the SoO to assist them with any marketing activities and queries.
- Training of new starters within the team on CRM system, Hootsuite, Eventbrite and Social Media platforms.
- Reviewing of marketing processes to ensure clear guidelines and consistency for the team to follow
- Creation of marketing user guides for new starters within the SoO
- Assistance on site with any filming or production associated with an event
- Work with Senior Coordinators and Business Manager to identify annual marketing KPIs and objectives.
Record keeping
- Maintain records to ensure that marketing activity is managed effectively and analysed appropriately
- To update, input and maintain relevant databases to support events, marketing and communications activities, including distribution lists, to ensure that work to support brand and reputation reaches stakeholders promptly and effectively.
- Input data and maintain accurate records in relation to raising invoices, credit card payments and cheques, ensuring a high level of accuracy.
- Ensure all event registration processes are up to date and accurate
- Maintain tracking of National and International delegates for all events.
- Ensure General Data Protection Regulation (GDPR) is adhered to throughout all activity.
Communication
- To be the first point of contact (telephone, direct and written) within the team. Responding to enquiries from colleagues and external organisations, in a professional, timely and customer-focussed manner
- Escalate issues or concerns as appropriate
- Attend and contribute to team meetings for the purpose of reviewing marketing activity and sharing general information
- Frequent phone, face to face and email communication is required to liaise with stakeholders
- Be a representative for The Christie SoO maintaining high quality standards and customer service
- Update the team on all marketing related activities in weekly marketing meeting.
- To be the lead point of contact for SoO social media and marketing queries.
- Liaise with Christie web team to keep up to date with new requirements and regulations.
- Liaise with Christie comms and Christie International team regularly to recognise new marketing opportunities and updates.
- Provide expert advice to key stakeholders within a marketing capacity to help them achieve their objectives. For example creating a social media plan to help promote the team and increase business development opportunities. Then post holder would be responsible for decision making when working with internal stakeholders.
General
- Communicate with colleagues in a clear concise manner
- Take a proactive attitude to your personal development and attend relevant mandatory training updates
- Attend meetings and follow up on action points
- Undertake identified administrative duties commensurate with level of post
- Work flexibly around the business needs of the service, to include early mornings, evenings and weekends on an ad hoc basis
- Support with the delivery of events as required
- Raise purchase orders when necessary
Job description
Job responsibilities
DUTIES AND RESPONSIBILITIES
Marketing
- Maintaining customer relationship management database (Goldvision)
- Creation of event registration webpages using Eventbrite
- Creation of promotional materials (flyers, emails and webpages) using software including MS Publisher, Umbraco and Goldvision software
- Create and maintain content for the departments social media channels (Facebook, Twitter and LinkedIn)
- Undertake market research and competitor analysis related to events programme
- Calling prospective customers to raise awareness of events programme
- Printing and display of promotional posters throughout the hospital
- Coordinate marketing campaigns (post, email, social, phone and print advertising)
- Advertise events on external websites
- Weekly update of the event slides for the education centre
- Weekly research into bookings in the education centre to see if there are any meetings we can promote our events
- Attending exhibitions and events to network and raise awareness of the SoO
- Collate and track key analytical marketing data that can be shared with the team monthly.
- Producing of monthly marketing analytical reports
- Produce schedule of marketing activity across calendar year to highlight all national days and key campaigns.
- Proactively engage with other teams across the SoO to assist them with any marketing activities and queries.
- Training of new starters within the team on CRM system, Hootsuite, Eventbrite and Social Media platforms.
- Reviewing of marketing processes to ensure clear guidelines and consistency for the team to follow
- Creation of marketing user guides for new starters within the SoO
- Assistance on site with any filming or production associated with an event
- Work with Senior Coordinators and Business Manager to identify annual marketing KPIs and objectives.
Record keeping
- Maintain records to ensure that marketing activity is managed effectively and analysed appropriately
- To update, input and maintain relevant databases to support events, marketing and communications activities, including distribution lists, to ensure that work to support brand and reputation reaches stakeholders promptly and effectively.
- Input data and maintain accurate records in relation to raising invoices, credit card payments and cheques, ensuring a high level of accuracy.
- Ensure all event registration processes are up to date and accurate
- Maintain tracking of National and International delegates for all events.
- Ensure General Data Protection Regulation (GDPR) is adhered to throughout all activity.
Communication
- To be the first point of contact (telephone, direct and written) within the team. Responding to enquiries from colleagues and external organisations, in a professional, timely and customer-focussed manner
- Escalate issues or concerns as appropriate
- Attend and contribute to team meetings for the purpose of reviewing marketing activity and sharing general information
- Frequent phone, face to face and email communication is required to liaise with stakeholders
- Be a representative for The Christie SoO maintaining high quality standards and customer service
- Update the team on all marketing related activities in weekly marketing meeting.
- To be the lead point of contact for SoO social media and marketing queries.
- Liaise with Christie web team to keep up to date with new requirements and regulations.
- Liaise with Christie comms and Christie International team regularly to recognise new marketing opportunities and updates.
- Provide expert advice to key stakeholders within a marketing capacity to help them achieve their objectives. For example creating a social media plan to help promote the team and increase business development opportunities. Then post holder would be responsible for decision making when working with internal stakeholders.
General
- Communicate with colleagues in a clear concise manner
- Take a proactive attitude to your personal development and attend relevant mandatory training updates
- Attend meetings and follow up on action points
- Undertake identified administrative duties commensurate with level of post
- Work flexibly around the business needs of the service, to include early mornings, evenings and weekends on an ad hoc basis
- Support with the delivery of events as required
- Raise purchase orders when necessary
Person Specification
Qualifications
Essential
- 5 GCSEs Grade A-C (including: English, Mathematics and Information Technology) or equivalent qualification
- Diploma in Professional Marketing, or equivalent qualification
Desirable
- Degree in Marketing or Currently working towards a degree/professional qualification
- Professional marketing, leadership or educational accreditation
- Hospitality/Customer care training
Experience
Essential
- Prioritising and managing busy workload
- Experience of managing social media channels in a professional setting3
- Experience in an administrative or similar role
Desirable
- Experience working within the events industry
- Experience of working within a healthcare environment
- Experience of using a database for data input and extraction
- Market research & competitor analysis
Skills
Essential
- Ability to communicate with people at all levels
- Excellent oral skills - ability to communicate effectively
- Excellent written skills - ability to draft correspondence and reports
- Highly IT literate
- Ability to prioritise workloads and meet deadlines
- Ability to work as part of a team
- High level IT skills - file management, email, web etc.
- Microsoft Office skills including Excel
- Data management experience
- Accuracy and eye for detail
- Excellent communication skills
- Ability to work unsupervised and meet deadlines
- Professional telephone manner
- Advanced design skills in order to produce high level promotional materials such as flyers, pharma packages and programmes that adhere to specific branding guidelines.
Desirable
- Hospitality/Customer care training
- Graphic design
- Computing and technical skills
- High level technical skills across a variety of marketing systems such as Cava, CRM system, Hootsuite, istock, Page tiger and other marketing related systems
Knowledge
Essential
- A knowledge of marketing functions, in particular social & digital marketing
- Knowledge of Google Analytics and social media metrics
Desirable
- Knowledge of data management legislation
VALUES
Essential
- Ability to demonstrate the organisational values and behaviours
OTHER
Essential
- Enthusiastic, calm and confident
- Willingness to develop role
- Acts in a professional manner at all times
- Working hours can be regular, but will involve additional and unsocial hours
- Identifies methods to improve processes
Desirable
- Proactive in seeking and identifying new business opportunities.
Person Specification
Qualifications
Essential
- 5 GCSEs Grade A-C (including: English, Mathematics and Information Technology) or equivalent qualification
- Diploma in Professional Marketing, or equivalent qualification
Desirable
- Degree in Marketing or Currently working towards a degree/professional qualification
- Professional marketing, leadership or educational accreditation
- Hospitality/Customer care training
Experience
Essential
- Prioritising and managing busy workload
- Experience of managing social media channels in a professional setting3
- Experience in an administrative or similar role
Desirable
- Experience working within the events industry
- Experience of working within a healthcare environment
- Experience of using a database for data input and extraction
- Market research & competitor analysis
Skills
Essential
- Ability to communicate with people at all levels
- Excellent oral skills - ability to communicate effectively
- Excellent written skills - ability to draft correspondence and reports
- Highly IT literate
- Ability to prioritise workloads and meet deadlines
- Ability to work as part of a team
- High level IT skills - file management, email, web etc.
- Microsoft Office skills including Excel
- Data management experience
- Accuracy and eye for detail
- Excellent communication skills
- Ability to work unsupervised and meet deadlines
- Professional telephone manner
- Advanced design skills in order to produce high level promotional materials such as flyers, pharma packages and programmes that adhere to specific branding guidelines.
Desirable
- Hospitality/Customer care training
- Graphic design
- Computing and technical skills
- High level technical skills across a variety of marketing systems such as Cava, CRM system, Hootsuite, istock, Page tiger and other marketing related systems
Knowledge
Essential
- A knowledge of marketing functions, in particular social & digital marketing
- Knowledge of Google Analytics and social media metrics
Desirable
- Knowledge of data management legislation
VALUES
Essential
- Ability to demonstrate the organisational values and behaviours
OTHER
Essential
- Enthusiastic, calm and confident
- Willingness to develop role
- Acts in a professional manner at all times
- Working hours can be regular, but will involve additional and unsocial hours
- Identifies methods to improve processes
Desirable
- Proactive in seeking and identifying new business opportunities.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
