Marketing and Communications Manager

Job responsibilities

Planning

• Responsible for developing and delivering the Christie Education Communications and Marketing Plan
• Working with the key leads, external providers and clinical colleagues to operationalise the plan, developing a clear narrative and relevant content across multiple channels
• Support service managers in developing tactical marketing plans in accordance with the strategy, to ensure an integrated marketing and communications approach
• Develop effective communication channels using techniques appropriate to the audience
• Develop an annual communications plan, ensuring a compelling programme of digital content which inspires and engages key audiences
• Ensure an effective online and social media plan, maximising reach, growing digital audience and building brand awareness, delegating to the Marketing Assistant where appropriate

Engagement

• Secure staff, and other stakeholder, engagement and awareness of Christie Education activities and policies, securing engagement and feedback to inform marketing approaches
• Create a programme of engagement activities to fully engage all stakeholders in the work and operational outputs of the Christie Education
• Offer one-to-one and small group training to upskill staff with responsibility for visual identity, social media, events management and internal and external communication

Engage with a range of stakeholders (including senior leaders and decision makers) across the Trust and externally, delivering an image of the Christie Education which translates the intricacies of the business into a clear-cut vision

Evaluation and quality assurance

• Systematically gather competitor intelligence and conducting market research, disseminating findings and offering advice on the revision and development of existing and new activities
• Provide relevant and actionable management information on key audiences, target market groups, competitor products/ offering, pricing, marketing and recruitment KPIs
• Work with colleagues to support and implement effective evaluation processes

Brand awareness and management

• Develop and manage a brand which reflects the reputation and ambitions of the Christie Education negotiating with senior colleagues to ensure the brand is able to meet planned KPIs
• Ensure all activity is undertaken in line with the agreed integrated brand, marketing and communications strategy
• Work with all Christie Education colleagues to ensure that branding guidelines are adopted and used effectively, creating collateral to support understanding

Media, design and collateral

• Create high impact, persuasive communications for all activities, delivering accurate and compelling copy for all channels
• Responsible for all publicly distributed copy, both digital and print, delegating where appropriate.
• Lead in the production of new and engaging forms of content that supports the strategy and covers all areas of activity in Christie Education
• Responsible for the website in partnership with internal stakeholders developers, and oversee the contributions and updates from all areas of the Christie Education, delegating where appropriate
• Work closely with colleagues, and communications and digital teams to ensure that the Christie Education brand visibility and ranking in search is maximised through relevant content and engagement

Resource and financial management

• Responsible for delegated budget, undertaking annual planning, authorising expenditure and procuring services as needed.
• Work closely with team managers to support budget allocation for marketing purposes
• Manage all expenditure to ensure that activities are measured, reported and deliver ROI against objective
• Support the development and implementation of performance/ROI model to track, report and evaluate the effectiveness of all activity to inform future initiatives
• Develop KPIs and metrics to measure the performance of activity (reach and impact), and show value for money, using quantitative and qualitative research methods to inform future strategies
• Create tools, templates and guidance for staff with regard to communications and marketing across the Christie Education

Data management

• Create and implement effective CRM processes, in order to engage with current customers, nurture new prospects, and pursue new opportunities - supporting and guiding other teams where necessary
• Ensure systems are set up to capture data and report on the effectiveness of marketing activities and campaigns
• Research, analyse and report on market trends, demographics, pricing schedules, competitor products, and other relevant information to inform marketing plans - ensuring robust systems are in place for measurement and optimisation
• Maintain a working knowledge of all relevant regulation and law and ensure it is applied appropriately, including ABPI guidance

Christie Values

• Demonstrates a practical commitment to the Christie Values

Qualifications

Essential

• Degree level qualification in a relevant subject or equivalent experience
• Evidence of continuing professional development

Desirable

• Masters level qualification in relevant subject
• Chartered Institute of Marketing qualification
• Member of relevant professional body

Experience

Essential

• Marketing campaign planning, including social media
• Managing marketing budget
• Experience of working across organisational boundaries
• Presenting to a range of different audiences
• Track record of developing and delivering marketing campaigns
• Experience of producing well-written and clearly targeted information for audiences across a variety of media
• Experience in, and application of, on-line analytics

Desirable

• Development of marketing strategies
• Project management - including budget management, stakeholder engagement, client management and reporting

Skills

Essential

• Outstanding communication skills - both written and verbal
• Outstanding organisational skills
• Strong influencing and persuasion skills
• Ability to think and plan strategically
• Leadership, enthusiasm and the ability to motivate
• Ability to work to deadlines and function under pressure
• Ability to think creatively and encourage innovation
• Self-motivated and able to work independently
• Working knowledge, and successful application, of CRM system (s)

Desirable

• Knowledge of communications, public relations, journalism and marketing communication techniques, approaches, procedures

Knowledge

Essential

• Computer literate with Microsoft Office: Word, Powerpoint, Excel
• Understanding of data protection legislation in this area

Desirable

• Understanding of the development of learning

Values

Essential

• Ability to demonstrate the organisational values and behaviours

Other

Essential

• Enthusiastic, calm and confident
• Willingness to develop role
• Acts in a professional manner at all times
• Working hours can be regular, but will involve additional and unsocial hours

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Certificate of Sponsorship

Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).

From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).