Job summary
We are looking for a new communications and engagement lead to join our team!
This is an exciting opportunityto join the Veterans Covenant Healthcare Alliance (VCHA), at a time of expansion. The VCHA is an NHS England funded, national programme delivering Veteran Aware accreditation across healthcare, in England. In accrediting organisations as Veteran Aware, the VCHA aims to develop a network of providers committed to demonstratingbest practice in providing access to, and delivery of, care for the Armed Forces community. The programme is hosted by the Royal National Orthopaedic Hospital NHS Trust.
As communications and engagement lead you will support the team in implementing newly developed branding to create a strong visual and written identity. Additionally, you will support the new training team to develop training materials, ensuring they reflect the identity of the programme. As a stand alone communications professional, you will be responsible for all disciplines; from strategic to delivery. This includes website and social media management, copywriting and content creation so strong writing and graphic design skills are a must.
Main duties of the job
As communications and engagement lead, you will play a vital role in leading communications for the programme and in supporting organisations to raise awareness of the Armed Forces community. As the sole communications professional within the programme, your responsibilities will encompass all disciplines, from strategic communications to content creation and execution. Your expertise and innovative approaches will contribute to achieving the VCHA's milestones and objectives, while ensuring the maintenance of its brand identity and strong engagement within the NHS and the Armed Forces community. As a key member of the team, you will be a confident writer, exploring narratives to bring the voice of the Armed Forces community to life for healthcare providers. This role requires an analytical and creative mind-set.
About us
RNOH Royal National Orthopaedic Hospital NHS Trust (RNOH) is the largest orthopaedic hospital in the UK and a global leader in our field. We provide a dynamic working environment where we support frontline staff to implement improvements so that we can realise our vision of being a world leading neuro-musculoskeletal hospital providing the best patient care and staff experience in the NHS, delivering world leading research, and offering a strong foundation of education, training and career progression. Our dedicated staff come from diverse backgrounds, and our patients benefit from the wide range of experience they bring to the trust. RNOH brings unrivalled expertise together in one place allowing us to deliver some of the world's most complex and innovative care to our patients. RNOH is rated good by the CQC and covers two sites, one in central London and one in Stanmore - which has recently opened The Stanmore Building, a new, state-of-the-art inpatient facility. For more information, please access the following link: https://www.rnoh.nhs.uk/
Job description
Job responsibilities
The post holder will be expected to:
- be a subject-matter expert in communications and engagement at national level,
- act as a brand guardian for the programme and the wider NHS, ensuring brand guidelines are upheld throughout production of content,
- offer guidance to the team in achieving a consistent approach to communications,
- report progress against national and organisational plans,through utilising effective communications, support the priorities of Healthcare for the Armed Forces community, a forward view and, the Office of Veterans Affairs Veterans Strategy Action Plan
- develop the Veteran Aware brand, alongside the aims of the VCHA programme.
Operational
- build and maintain relationships with stakeholders,
- be responsible for a high standard of work supporting the delivery of the programme on time, to quality standards, and in a cost-effective manner,
- attend regular team meetings to monitor progress against KPIs.
Communication & Engagement
- create, develop and manage content on the VCHA website,
- evolve and implement the programme communications strategy,
- develop content for awareness moments,
- produce content toolkits for accredited organisations to support consistent national communications around remembrance and Armed Forces week,
- manage programme social media accounts,
- produce and disseminate news articles, press releases and online information,
- develop communications products, such as posters, leaflets, photographs and videos,
- advise and manage media risk mitigation and, act as a brand guardian, ensuring brand identity is utilised effectively and appropriately,
- attend stakeholder meetings, as appropriate, note key discussions and agreed actions,
- attend in person events for example, conferences and breakfast clubs.
Job description
Job responsibilities
The post holder will be expected to:
- be a subject-matter expert in communications and engagement at national level,
- act as a brand guardian for the programme and the wider NHS, ensuring brand guidelines are upheld throughout production of content,
- offer guidance to the team in achieving a consistent approach to communications,
- report progress against national and organisational plans,through utilising effective communications, support the priorities of Healthcare for the Armed Forces community, a forward view and, the Office of Veterans Affairs Veterans Strategy Action Plan
- develop the Veteran Aware brand, alongside the aims of the VCHA programme.
Operational
- build and maintain relationships with stakeholders,
- be responsible for a high standard of work supporting the delivery of the programme on time, to quality standards, and in a cost-effective manner,
- attend regular team meetings to monitor progress against KPIs.
Communication & Engagement
- create, develop and manage content on the VCHA website,
- evolve and implement the programme communications strategy,
- develop content for awareness moments,
- produce content toolkits for accredited organisations to support consistent national communications around remembrance and Armed Forces week,
- manage programme social media accounts,
- produce and disseminate news articles, press releases and online information,
- develop communications products, such as posters, leaflets, photographs and videos,
- advise and manage media risk mitigation and, act as a brand guardian, ensuring brand identity is utilised effectively and appropriately,
- attend stakeholder meetings, as appropriate, note key discussions and agreed actions,
- attend in person events for example, conferences and breakfast clubs.
Person Specification
Essential
Essential
- Degree level or equivalent experience working in communications
Desirable
- Member of the Armed Forces community
Essential
Essential
- Awareness and understanding of the Armed Forces community
Desirable
- Experience working in national level communications
Essential
Essential
- oLed on the planning and organisation of a communications campaign or plan.
Essential
Essential
- Experience of website/intranet content management and publishing
Person Specification
Essential
Essential
- Degree level or equivalent experience working in communications
Desirable
- Member of the Armed Forces community
Essential
Essential
- Awareness and understanding of the Armed Forces community
Desirable
- Experience working in national level communications
Essential
Essential
- oLed on the planning and organisation of a communications campaign or plan.
Essential
Essential
- Experience of website/intranet content management and publishing
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
