Job summary
We have an exciting, fixed term opportunity for a Senior Digital Communications Officer to join our Communications team. Reporting to a Digital Communications Manager, you'll manage the planning, creation, and scheduling of engaging digital content for our website, intranet and social media. A key part of the role is developing and supporting new digital engagement platforms for stakeholders, patients, visitors and colleagues that will play a pivotal role in delivering our new communications strategy. You will use platform analytics and user feedback to measure performance and continuously improve our digital content.You'll already be working in a digital communications role and be experienced in developing and delivering digital communications strategies. You will also have extensive social media management experience.
Main duties of the job
- Report to the Digital Communications Manager and support them in the management and upkeep of all digital communications content and platforms.
- Manage the planning of digital communications across social media and website using content calendars and plans.
- Implement the day-to-day running of digital communications projects and platforms and ensure the quality of all outputs meets the objectives set in the Communications Strategy.
- Create engaging digital content including short social media videos, gifs, photography and high-quality written content.
- Use analytics and user research to measure content performance and make improvements. Prepare communications reports which demonstrate outcomes.
- Act as the lead point of contact for the Trust's internal and external digital communities. Growing communities using targeted campaigns and approaches, monitoring comments and responding as required to ensure platforms remain a positive experience for all users.
- Create packages of engaging content to use in targeted digital campaigns.
- Support the Digital Communications Manager with the process of commissioning and creating new digital platforms, including a new website, intranet and internal social media network. Provide project management support to scope options, assess providers against requirements and to implement chosen systems including content design.
About us
University Hospitals Bristol and Weston NHS Foundation Trust (UHBW) is one of the largest acute Trusts in the country, bringing together a combined workforce of over 13,000 staff and over 100 different clinical services across 10 different sites, serving a core population of more than 500,000 people across South West England. UHBW has been rated by the CQC as 'Good' overall and our staff are proud to deliver excellent care to the people of Bristol, Weston and beyond. As a forward-thinking multi-award winning Trust and a digital exemplar committed to improving patient care, our world-leading research and innovations are having a positive local and global impact. Our hospitals are spread across Bristol and Weston, join us and you can enjoy the very best of both worlds; city living within a stone's throw of the countryside or beside the seaside, both with easy access to all that the South West has to offer. UHBW is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. As an equal opportunities employer actively working towards a diverse workforce we aim to recruit and retain a workforce which represents the rich diversity of the local population at all levels and are committed to designing our services around the needs of individual patients and those around them. Anonymous information will be used from your application in order to ensure we're meeting our pledge.
Job description
Job responsibilities
For a more detailed job description and main responsibilities, please refer to the job description document attached to this vacancy.
Job description
Job responsibilities
For a more detailed job description and main responsibilities, please refer to the job description document attached to this vacancy.
Person Specification
Qualifications and Training
Essential
- Holds a specialist postgraduate diploma in digital marketing or has equivalent relevant experience
- Educated to degree level in digital communications or equivalent training/experience gained in a communications / web development / e-communications/digital field
- Evidence of continued professional development
Desirable
- Membership of a relevant professional body, e.g., the Chartered Institute of Public Relations
Knowledge and Experience
Essential
- Experience of working at a level of Senior Digital Communications Officer within a large and complex organisation
- Specialist knowledge across a range of communications activities, including experience of implementing complex digital communications across a wide range of areas, including websites, intranets and social media
- Knowledge and experience of using modern Content Management Systems for websites
- Experience of creating content as part of an integrated digital campaign approach, using written content, videos, photography, polls, surveys and other engagement tools
- Specialist knowledge and experience of how to promote and grow social media profiles over time, and how to manage social media communities
- Experience of planning digital communications content across a number of different platforms as part of an integrated campaign approach
- Experience of how to create effective content for digital platforms, information structuring and implementing a house style
- Knowledge and experience of how to analyse digital performance using tools such as Google Analytics and Google Search Console, as well as social media analytics packages
- Specialist knowledge around legislation and good practice procedures and information systems relating to patient or case study consent, patient confidentiality, Freedom of Information requests, GDPR and the Accessible Information Standard
- Specialist knowledge of a range of communications tools, including but not limited to: social scheduling, Adobe Creative Suite (or other graphic design, photo and video editing software), Office 365 suite
- Experience of working as a business partner, advising colleagues on appropriate digital communications approaches, and reporting on the progress of digital marketing communications plans and campaigns to relevant internal and external stakeholders, managers, and leaders
Desirable
- Experience of managing external agencies, including digital, print, video and design agencies
- Experience of working in the NHS or another regulatory environment
- Experience of delegated budget responsibility in order to purchase supplies e.g., printing or kit
- Experience of developing and managing a SharePoint intranet platform
- Experience implementing and managing an internal social media platform
- Experience of successfully adapting campaigns and plans to ensure continued alignment with programme or initiative and stakeholder requirements as they develop
- Experience of managing digital communities and moderating content in line with organisational policies and guidelines
Skills and Abilities
Essential
- Excellent written communication skills. Able to write for a variety of different audiences and channels using a range of approaches
- Able to create packages of written and audio/visual content for different audiences and purposes
- Excellent attention to detail, able to edit and proofread written content quickly and easily
- Able to obtain, absorb, analyse, interpret and communicate highly complex information and/or highly sensitive information rapidly and successfully, and present this to others to persuade and influence with ease
- Able to evaluate the effectiveness of digital marketing and digital media activity by analysing measurement data against KPIs and preparing reports, to enable informed decision making and planning
- Confident and effective communicator, able to interact effectively with all stakeholders. Able to influence, negotiate and seek resolution on complex/contentious issues, where there may be differing views, with empathy, respect and diplomacy
- Able to work autonomously and without direction to achieve goals. Confident in analysing information, using judgement to assess a situation and making decisions to move work forward in areas of responsibility and expertise
- Able to interpret broad policies, regulations and processes to ensure best practice
- Excellent organisational skills including the ability to plan, manage and prioritise an unpredictable workload and the need to multi-task, often under pressure with frequent disruption. Able to meet deadlines when under pressure
- Excellent problem solver, with natural instinct to identify problems and implications and take appropriate action
- High level of numeracy and computer literacy; advanced keyboard skills able to use information systems and programmes for analysis and planning
- Excellent organisational skills including the ability to manage and prioritise an unpredictable workload and the need to multi-task, often under pressure with frequent disruption. Able to meet deadlines when under pressure
- Ability to occasionally respond to distressing or emotional circumstances and interpret information for a range of stakeholders
Desirable
- Able to follow polices in own role and contribute to development/improvement of comms related policy and procedure and service development
Person Specification
Qualifications and Training
Essential
- Holds a specialist postgraduate diploma in digital marketing or has equivalent relevant experience
- Educated to degree level in digital communications or equivalent training/experience gained in a communications / web development / e-communications/digital field
- Evidence of continued professional development
Desirable
- Membership of a relevant professional body, e.g., the Chartered Institute of Public Relations
Knowledge and Experience
Essential
- Experience of working at a level of Senior Digital Communications Officer within a large and complex organisation
- Specialist knowledge across a range of communications activities, including experience of implementing complex digital communications across a wide range of areas, including websites, intranets and social media
- Knowledge and experience of using modern Content Management Systems for websites
- Experience of creating content as part of an integrated digital campaign approach, using written content, videos, photography, polls, surveys and other engagement tools
- Specialist knowledge and experience of how to promote and grow social media profiles over time, and how to manage social media communities
- Experience of planning digital communications content across a number of different platforms as part of an integrated campaign approach
- Experience of how to create effective content for digital platforms, information structuring and implementing a house style
- Knowledge and experience of how to analyse digital performance using tools such as Google Analytics and Google Search Console, as well as social media analytics packages
- Specialist knowledge around legislation and good practice procedures and information systems relating to patient or case study consent, patient confidentiality, Freedom of Information requests, GDPR and the Accessible Information Standard
- Specialist knowledge of a range of communications tools, including but not limited to: social scheduling, Adobe Creative Suite (or other graphic design, photo and video editing software), Office 365 suite
- Experience of working as a business partner, advising colleagues on appropriate digital communications approaches, and reporting on the progress of digital marketing communications plans and campaigns to relevant internal and external stakeholders, managers, and leaders
Desirable
- Experience of managing external agencies, including digital, print, video and design agencies
- Experience of working in the NHS or another regulatory environment
- Experience of delegated budget responsibility in order to purchase supplies e.g., printing or kit
- Experience of developing and managing a SharePoint intranet platform
- Experience implementing and managing an internal social media platform
- Experience of successfully adapting campaigns and plans to ensure continued alignment with programme or initiative and stakeholder requirements as they develop
- Experience of managing digital communities and moderating content in line with organisational policies and guidelines
Skills and Abilities
Essential
- Excellent written communication skills. Able to write for a variety of different audiences and channels using a range of approaches
- Able to create packages of written and audio/visual content for different audiences and purposes
- Excellent attention to detail, able to edit and proofread written content quickly and easily
- Able to obtain, absorb, analyse, interpret and communicate highly complex information and/or highly sensitive information rapidly and successfully, and present this to others to persuade and influence with ease
- Able to evaluate the effectiveness of digital marketing and digital media activity by analysing measurement data against KPIs and preparing reports, to enable informed decision making and planning
- Confident and effective communicator, able to interact effectively with all stakeholders. Able to influence, negotiate and seek resolution on complex/contentious issues, where there may be differing views, with empathy, respect and diplomacy
- Able to work autonomously and without direction to achieve goals. Confident in analysing information, using judgement to assess a situation and making decisions to move work forward in areas of responsibility and expertise
- Able to interpret broad policies, regulations and processes to ensure best practice
- Excellent organisational skills including the ability to plan, manage and prioritise an unpredictable workload and the need to multi-task, often under pressure with frequent disruption. Able to meet deadlines when under pressure
- Excellent problem solver, with natural instinct to identify problems and implications and take appropriate action
- High level of numeracy and computer literacy; advanced keyboard skills able to use information systems and programmes for analysis and planning
- Excellent organisational skills including the ability to manage and prioritise an unpredictable workload and the need to multi-task, often under pressure with frequent disruption. Able to meet deadlines when under pressure
- Ability to occasionally respond to distressing or emotional circumstances and interpret information for a range of stakeholders
Desirable
- Able to follow polices in own role and contribute to development/improvement of comms related policy and procedure and service development
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Employer details
Employer name
University Hospitals Bristol and Weston NHS Foundation Trust (UHBW)
Address
Trust Headquarters, Bristol Royal Infirmary
Marlborough Street
Bristol
BS1 3NU
Employer's website
https://www.uhbw.nhs.uk/ (Opens in a new tab)
