Job summary
The UHBW Communications team is embarking on an exciting journey to transform the way we communicate and engage with our staff, patients and the public. This creative professional role will play an important role in bringing our plans to life, visually and verbally, and inspiring colleagues to think creatively in their approach to campaigns.
The post holder will be a hands-on designer with proven experience in providing guidance and direction, bringing creative leadership to the Communications team, while creating effective campaigns across multiple communications platforms.
Main duties of the job
As the conceptual and creative lead for the Communication team, the post holder will support the delivery of effective and engaging communications objectives. A talented creative professional with the skills and experience to inspire people and articulate our brand, the postholder will be the lead contact for creating designs and concepts on multiple internal and external Trust communication platforms.
Reporting to the Print and Programme Manager, the role involves using specialist knowledge and expertise to produce high quality assets, as well as lead and support other creative projects which support the Communications strategy and the Trust's strategic priorities.
As the conceptual and creative lead for the Communication team, the post holder will support the delivery of effective and engaging communications objectives. A talented creative professional with the skills and experience to inspire people and articulate our brand, the postholder will be the lead contact for creating designs and concepts on multiple internal and external Trust communication platforms.
Reporting to the Print and Programme Manager, the role involves using specialist knowledge and expertise to produce high quality assets, as well as lead and support other creative projects which support the Communications strategy and the Trust's strategic priorities.
About us
University Hospitals Bristol and Weston NHS Foundation Trust (UHBW) is one of the largest acute Trusts in the country, bringing together a combined workforce of over 13,000 staff and over 100 different clinical services across 10 different sites, serving a core population of more than 500,000 people across South West England. UHBW has been rated by the CQC as 'Good' overall and our staff are proud to deliver excellent care to the people of Bristol, Weston and beyond. As a forward-thinking multi-award winning Trust and a digital exemplar committed to improving patient care, our world-leading research and innovations are having a positive local and global impact. Our hospitals are spread across Bristol and Weston, join us and you can enjoy the very best of both worlds; city living within a stone's throw of the countryside or beside the seaside, both with easy access to all that the South West has to offer. UHBW is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. As an equal opportunities employer actively working towards a diverse workforce we aim to recruit and retain a workforce which represents the rich diversity of the local population at all levels and are committed to designing our services around the needs of individual patients and those around them. Anonymous information will be used from your application in order to ensure we're meeting our pledge.
Job description
Job responsibilities
For a more detailed job description and main responsibilities, please refer to the job description document attached to this vacancy.
Job description
Job responsibilities
For a more detailed job description and main responsibilities, please refer to the job description document attached to this vacancy.
Person Specification
Qualifications and Training
Essential
- Holds a professional postgraduate qualification in graphic design or equivalent relevant experience
- Degree in a relevant subject or equivalent relevant experience
- Evidence of continued professional development
Knowledge and Experience
Essential
- Significant experience in a senior design/creative role
- Specialist knowledge of and extensive experience of working with a wide range of industry standard design programmes eg Adobe Creative Cloud
- Specialist knowledge and experience of producing a wide range of innovative, high-quality written and visual content for a variety of audiences and a variety of digital and print channels, using the latest design and visual information techniques
- Experience of successfully adapting campaigns and plans to ensure continued alignment with programme or initiative and stakeholder requirements as they develop
- Experience of commissioning high-quality design materials and of managing external contractors (design agencies, photographers etc).
- Demonstrable ability to deliver solutions for highly sensitive issues in a complex environment
- Knowledge and experience of taking complex information and translating it into engaging visual content
- Experience of effective job planning and delivery, often under significant time pressure
- Experience of evaluating effectiveness of creative outputs across all channels
- Specialist knowledge of a range of communications tools, including but not limited to: media monitoring systems, social scheduling systems, website content management systems, MS Office 365
- Experience of advising colleagues on appropriate creative concepts and design approaches and reporting on the progress of design work to relevant internal and external stakeholders, managers and leaders
- Experience of day-to-day supervision of staff including peer support, development and training
- Specialist knowledge around legislation and good practice procedures and information systems relating to patient or case study consent, patient confidentiality, Freedom of Information requests, GDPR and the Accessible Information Standard. Confident in application of this into practice
Desirable
- Experience of working as part of a communications team
- Experience of managing social media profiles for work
- Experience of working in the NHS or another regulatory environment
- Experience of delegated budget responsibility in order to purchase supplies e.g printing or kit.
- Experience of direct line management
Skills and Abilities
Essential
- Proven ability to interpret a project brief and produce creative solutions, tailored to different audiences and on brand
- Advanced design and computing skills
- Relationship management with a broad range of internal and external customers and suppliers
- Excellent photography, filming and editing skills to create a suite of high-quality, creative materials.
- Excellent written and presentational skills
- Able to obtain, absorb, analyse, interpret and communicate highly complex information and/or highly sensitive information rapidly and successfully, and present this to others through creative designs designed to persuade and influence
- Able to interpret broad policies, regulations and processes to ensure best practice
- Confident and effective communicator, able to influence and interact effectively with all stakeholders, and reach consensus where there may be differing opinion, with tact and sensitivity
- Excellent organisational skills including the ability to plan, manage and prioritise an unpredictable workload and the need to multi-task, often under pressure with frequent disruption due to immediate operational issues, whilst completing tasks to short deadlines and progressing longer-term projects
- Ability to train others in basic graphic design packages
- Excellent attention to detail
- Ability to act promptly and decisively and to meet deadlines, often under pressure
- Able to work autonomously and without direction to achieve goals. Confident in analysing information, using judgement to assess a situation and making decisions to move work forward in areas of responsibility and expertise
- Awareness of relevant laws and standards, such as copyright law, accessibility law, and data protection law
- High level of numeracy and computer literacy; advanced keyboard skills able to use information systems and programmes for analysis and planning
- Able to follow polices in own role and contribute to development/improvement of communications-related policy and procedure and service development
- Ability to occasionally respond to distressing or emotional circumstances and interpret information for a range of stakeholders
- Proven ability to develop and execute effective creative campaigns
- Excellent problem solver
Person Specification
Qualifications and Training
Essential
- Holds a professional postgraduate qualification in graphic design or equivalent relevant experience
- Degree in a relevant subject or equivalent relevant experience
- Evidence of continued professional development
Knowledge and Experience
Essential
- Significant experience in a senior design/creative role
- Specialist knowledge of and extensive experience of working with a wide range of industry standard design programmes eg Adobe Creative Cloud
- Specialist knowledge and experience of producing a wide range of innovative, high-quality written and visual content for a variety of audiences and a variety of digital and print channels, using the latest design and visual information techniques
- Experience of successfully adapting campaigns and plans to ensure continued alignment with programme or initiative and stakeholder requirements as they develop
- Experience of commissioning high-quality design materials and of managing external contractors (design agencies, photographers etc).
- Demonstrable ability to deliver solutions for highly sensitive issues in a complex environment
- Knowledge and experience of taking complex information and translating it into engaging visual content
- Experience of effective job planning and delivery, often under significant time pressure
- Experience of evaluating effectiveness of creative outputs across all channels
- Specialist knowledge of a range of communications tools, including but not limited to: media monitoring systems, social scheduling systems, website content management systems, MS Office 365
- Experience of advising colleagues on appropriate creative concepts and design approaches and reporting on the progress of design work to relevant internal and external stakeholders, managers and leaders
- Experience of day-to-day supervision of staff including peer support, development and training
- Specialist knowledge around legislation and good practice procedures and information systems relating to patient or case study consent, patient confidentiality, Freedom of Information requests, GDPR and the Accessible Information Standard. Confident in application of this into practice
Desirable
- Experience of working as part of a communications team
- Experience of managing social media profiles for work
- Experience of working in the NHS or another regulatory environment
- Experience of delegated budget responsibility in order to purchase supplies e.g printing or kit.
- Experience of direct line management
Skills and Abilities
Essential
- Proven ability to interpret a project brief and produce creative solutions, tailored to different audiences and on brand
- Advanced design and computing skills
- Relationship management with a broad range of internal and external customers and suppliers
- Excellent photography, filming and editing skills to create a suite of high-quality, creative materials.
- Excellent written and presentational skills
- Able to obtain, absorb, analyse, interpret and communicate highly complex information and/or highly sensitive information rapidly and successfully, and present this to others through creative designs designed to persuade and influence
- Able to interpret broad policies, regulations and processes to ensure best practice
- Confident and effective communicator, able to influence and interact effectively with all stakeholders, and reach consensus where there may be differing opinion, with tact and sensitivity
- Excellent organisational skills including the ability to plan, manage and prioritise an unpredictable workload and the need to multi-task, often under pressure with frequent disruption due to immediate operational issues, whilst completing tasks to short deadlines and progressing longer-term projects
- Ability to train others in basic graphic design packages
- Excellent attention to detail
- Ability to act promptly and decisively and to meet deadlines, often under pressure
- Able to work autonomously and without direction to achieve goals. Confident in analysing information, using judgement to assess a situation and making decisions to move work forward in areas of responsibility and expertise
- Awareness of relevant laws and standards, such as copyright law, accessibility law, and data protection law
- High level of numeracy and computer literacy; advanced keyboard skills able to use information systems and programmes for analysis and planning
- Able to follow polices in own role and contribute to development/improvement of communications-related policy and procedure and service development
- Ability to occasionally respond to distressing or emotional circumstances and interpret information for a range of stakeholders
- Proven ability to develop and execute effective creative campaigns
- Excellent problem solver
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
