Job summary
Do you have a passion for using digital communications to get your messages across? Then we would love to hear from you.
Sandwell and West Birmingham NHS Trust is a large organisation running hospitals and community services across the West Bromwich and West Birmingham areas. We are looking for a proactive digital media officer to join our communications team to support the delivery of our digital media channels.
Reporting to our internal communications and engagement manager, you will have sound technical skills to help you support the maintenance of our day-to-day web, intranet and social media activities, and ensure that the content is continually fresh, engaging and user-focused. You'll have the ability to produce, film and edit engaging video content and help support and grow the organisation's digital presence, through a range of exciting digital projects and campaigns. You'll be passionate about creating online content that's accessible to all audiences.
The role requires you to have excellent written, organisational and analytical skills, and good attention to detail. You will also be able to analyse performance data and have a good understanding digital technologies, usability and trends.
This is an excellent opportunity to join an ambitious and high performing organisation.
Main duties of the job
To provide a comprehensive digital media service to Sandwell and West Birmingham NHS Trust (SWB). The post holder will be expected to use the full communications and marketing mix in delivering an effective internal and external communications service to maintain and enhance SWB's reputation and profile. This will include digital communications, engagement and marketing activities, website development, social media, event management and publications.
The post holder will act as an integral member of the communications team, fulfilling the core team functions as required.
About us
Sandwell and West Birmingham NHS Trust (SWBT) is an integrated careorganisation with a budget of approximately £600 million and over 7,000 staff. Diversity and social care is at the core of what we do as the Trust provides Community and Acute Services to over half a million people in an urban centre that demands massive regeneration and has substantial premature mortality.
Our new acute hospital, the Midland Metropolitan University Hospital (MMUH), opens in 2024 and will provide care to our local population from first class, purpose-built premises.As a result, the base of this role may change to MMUH from 2024 (or beyond). If this is applicable to your role, you will be informed during the recruitment process and continuing your application with this understanding.The development of the new hospital will play an important role in the regeneration of the wider area and in improving the lives of local people and reducing health inequalities.
We have three newly emerging strategic objectives:
- Our People - to cultivate and sustain happy, productive and engaged staff
- Our Patients - to be good or outstanding in everything we do
- Our Population - to work seamlessly with our partners to improve live
Job description
Job responsibilities
- Develop appropriate and engaging digital content and be the central point of contact for all online digital communications and digital marketing activities for SWB including monitoring and evaluating effectiveness.
- Act as overall editor for the corporate website and intranet, overseeing day-to-day delivery.
- Keep up to date with best practice and industry trends related to digital marketing communications. Advise and train colleagues as appropriate.
- Produce, film, and edit video content for both internal and external audiences.
- Deliver complete website management using Content Management Systems, Google Analytics and WordPress ensuring the SWB website and intranet are fully change controlled and templates/plug ins are maintained/updated where required.
- Develop and manage the Trusts internal communications bulletin.
- Create and deploy email campaigns, forms and landing pages for campaigns and track and evaluate the effectiveness of campaigns.
- Provide media support using the latest technologies to be used in communications including filming and editing.
- Support the Internal Communications and Engagement Manager to ensure digital presence is secure and available technically and specialist assurance is provided and any vulnerabilities or weaknesses are addressed.
- Support the production of writing internal magazine articles, taking photographs, planning content e.g. video, liaising with designers and advertisers.
- Develop digital communications systems within the Trust to support effective sharing of information between all staff groups and external audiences.
- Provide digital media support to Trust wide campaigns as necessary.
- Ensure Patient Information points, noticeboards and other relevant outlets have appropriate information about the Trust.
- Coordinate production of good quality information for staff.
- Develop and manage digital content for the Trusts website and intranet and take a proactive role in the further development of both sites ensuring they have latest tools and supporting products to maximize our online digital presence.
- Manage and develop content for the Trusts social media platforms.
- Handle requests for information appropriately adhering to NHS information governance guidelines.
- Provide communications support to other initiatives supporting the aims and objectives of the Trust and in line with the Communications Strategy.
Job description
Job responsibilities
- Develop appropriate and engaging digital content and be the central point of contact for all online digital communications and digital marketing activities for SWB including monitoring and evaluating effectiveness.
- Act as overall editor for the corporate website and intranet, overseeing day-to-day delivery.
- Keep up to date with best practice and industry trends related to digital marketing communications. Advise and train colleagues as appropriate.
- Produce, film, and edit video content for both internal and external audiences.
- Deliver complete website management using Content Management Systems, Google Analytics and WordPress ensuring the SWB website and intranet are fully change controlled and templates/plug ins are maintained/updated where required.
- Develop and manage the Trusts internal communications bulletin.
- Create and deploy email campaigns, forms and landing pages for campaigns and track and evaluate the effectiveness of campaigns.
- Provide media support using the latest technologies to be used in communications including filming and editing.
- Support the Internal Communications and Engagement Manager to ensure digital presence is secure and available technically and specialist assurance is provided and any vulnerabilities or weaknesses are addressed.
- Support the production of writing internal magazine articles, taking photographs, planning content e.g. video, liaising with designers and advertisers.
- Develop digital communications systems within the Trust to support effective sharing of information between all staff groups and external audiences.
- Provide digital media support to Trust wide campaigns as necessary.
- Ensure Patient Information points, noticeboards and other relevant outlets have appropriate information about the Trust.
- Coordinate production of good quality information for staff.
- Develop and manage digital content for the Trusts website and intranet and take a proactive role in the further development of both sites ensuring they have latest tools and supporting products to maximize our online digital presence.
- Manage and develop content for the Trusts social media platforms.
- Handle requests for information appropriately adhering to NHS information governance guidelines.
- Provide communications support to other initiatives supporting the aims and objectives of the Trust and in line with the Communications Strategy.
Person Specification
Experience
Essential
- Experience working within digital communications
- Experience of working within a busy communications environment
- Expereicnce of producing, filming and editing video for both internal and external audiences
- Experience of using content management systems
- Ability to write engaging copy which is appropriate to the audience
Desirable
- Experience of working in the NHS or another public sector organisation
Skills and qualities
Essential
- Ability to work under pressure and meet deadlines whilst maintaining work of a quality standard
- Highly organised
- Excellent copywriting skills
- oAbility to effectively communicate with a wide range of people face to face, on the telephone, electronically and on paper
Qualifications
Essential
- Educated to A-level standard
Desirable
- Degree or equivalent qualification/experience in relevant field
- Evidence of further professional development
Person Specification
Experience
Essential
- Experience working within digital communications
- Experience of working within a busy communications environment
- Expereicnce of producing, filming and editing video for both internal and external audiences
- Experience of using content management systems
- Ability to write engaging copy which is appropriate to the audience
Desirable
- Experience of working in the NHS or another public sector organisation
Skills and qualities
Essential
- Ability to work under pressure and meet deadlines whilst maintaining work of a quality standard
- Highly organised
- Excellent copywriting skills
- oAbility to effectively communicate with a wide range of people face to face, on the telephone, electronically and on paper
Qualifications
Essential
- Educated to A-level standard
Desirable
- Degree or equivalent qualification/experience in relevant field
- Evidence of further professional development
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
