Kent and Medway Mental Health NHS Trust

Digital Content and Communications Officer

The closing date is 13 November 2025

Job summary

Kent and Medway Mental Health NHS Trust provides a wide range of adult mental health and learning disability services to our local population of 1.8 million people in Kent and Medway. Each year we care for over 2000 people in our hospitals and 54,000 people in the community.

There has never been a more important time to work in mental healthcare. Every year, across the UK, around 1 in 4 people will experience mental ill health. As the largest provider of mental health care in Kent and Medway we recognise the vital role we play beyond delivering outstanding care.

This role is looking for an experienced digital content and communications officer to join our communications and engagement team.

You will help support the delivery of an exciting new public facing trust website and patient literature library. This is an exciting time as we are investing in our digital content and communications discipline to create a better experience for our staff and patients.

Working alongside the Brand and Digital Communications Manager, you will play a leading role in developing accessible content across all our channels. Your excellent written skills mean you can write excellent web content aligned to our voice, tone and Plain English ethos. You're an expert in WCAG writing principles, it's application and are able to help educate others on this journey.

Please note - there will be frequent travel between Kent and Medway Mental Health NHS Trust sites across Kent and Medway. This is not a coding role meaning you will not be required to code and build.

Main duties of the job

1) Support the brand and digital communications manager developing our new intranet and support the delivery of a new front facing trust website: Supporting project management, content writing and CMS maintenance.

2) Support the development of a new digital patient literature library. Writing and creating a new digital patient advice library for our staff and patients to use.

3) Content management: Write, create, edit, and publish engaging and informative content across intranet, websites and social media aligned to our voice and tone.

4) User experience enhancement: Support user research, analyse feedback, and implement improvements to enhance user experience and develop content.

5) Digital communications: Support and work with departments, teams, and content creators to align messaging and maintain brand consistency. Plan and implement campaigns across website, intranet and social media using best practice.

6) Information architecture: Support maintaining the information and content architecture for the intranet and website.

7) Training and support: Support and lead training and support to content contributors on using the intranet, writing for web best practices, and accessibility guidelines.

8) Analytics and reporting: Support with website and intranet analytics to evaluate performance and identify areas for improvement.

9) Compliance and governance: Ensure compliance with policies, accessibility (WCAG), legal requirements, and GDPR.

About us

We are the Kent and Medway Mental Health NHS Trust. We care for the mental health and wellbeing of people across Kent and Medway. Our teams support adults with a wide range of mental health needs. Because we cover the whole county and both hospital and community settings, we can make care more joined up and easier to access for the 1.8 million people of Kent and Medway. Rated 'Good' by the CQC, we care for over 2,000 people in our hospitals and 54,000 in the community each year.

Our vision is simple: We are here to help communities not just live with mental illness, but live well. It's why we're passionate about working with communities to make mental health care better for everyone. And everything we do is guided by our values caring, inclusive, curious and confident.

Join us - if you share our passion for better mental health care and want to be part of a team that's doing well together.

Date posted

30 October 2025

Pay scheme

Agenda for change

Band

Band 5

Salary

£31,049 to £37,796 a year per annum

Contract

Permanent

Working pattern

Full-time

Reference number

380-SS0681-A

Job locations

Priority House, Maidstone

Hermitage Lane

Maidstone

ME16 9PH

Job description

Job responsibilities

Please see attached Job Description for detailed duties and responsibilities and Person Specification.

Job description

Job responsibilities

Please see attached Job Description for detailed duties and responsibilities and Person Specification.

Person Specification

Experience

Essential

Proven experience in developing and maintaining intranets, websites, preferably within a large organisation or public sector setting.
Familiarity with content management systems (CMS) and web development tools such as WordPress, Umbraco, Drupal, or SharePoint (or others). Experience in website and intranet CMS management.
Experience in developing written and multimedia content for web and social media.
Experience in search engine optimisation (SEO), meta tagging and search optimisation so users can find content easily internally and externally
Experience working with creative design teams
Experience of working with and influencing senior colleagues, leaders and stakeholders
Experience or knowledge of working on website or intranet redesign

Desirable

Experience in email marketing and using email marketing tools such as govdelivery, mailchimp or equivalent
Experience of working in the NHS

Skills & Knowledge

Essential

Ability to express ideas effectively, both orally and in writing, and with sensitivity and respect for others.
Using data, analytics, website governance tools to understand user behaviour and improve content
Ability to work towards deadline within the project, identify and communicate risks and proactively resolve.
Ability to build effective working relationships and work with tact, diplomacy and professionalism when dealing with colleagues, senior managers and members of the public.
Write Plain English, simple, accessible high-quality copy for web and intranets adhering to WCAG standards
Demonstrate a solid understanding of accessibility (WCAG 2.2) and usability issues, and how to make content user friendly and accessible

Desirable

Basic graphic design and video skills using Adobe Suite or other relevant applications

Qualifications

Essential

Bachelor's degree in a relevant field such as Digital Marketing, Communications, or a related discipline, or experience
HNC or post A-level qualification in related field or relevant experience
English and Maths GCSEs
Continuous professional development and learning in the digital communications sector

Person Specification

Experience

Essential

Proven experience in developing and maintaining intranets, websites, preferably within a large organisation or public sector setting.
Familiarity with content management systems (CMS) and web development tools such as WordPress, Umbraco, Drupal, or SharePoint (or others). Experience in website and intranet CMS management.
Experience in developing written and multimedia content for web and social media.
Experience in search engine optimisation (SEO), meta tagging and search optimisation so users can find content easily internally and externally
Experience working with creative design teams
Experience of working with and influencing senior colleagues, leaders and stakeholders
Experience or knowledge of working on website or intranet redesign

Desirable

Experience in email marketing and using email marketing tools such as govdelivery, mailchimp or equivalent
Experience of working in the NHS

Skills & Knowledge

Essential

Ability to express ideas effectively, both orally and in writing, and with sensitivity and respect for others.
Using data, analytics, website governance tools to understand user behaviour and improve content
Ability to work towards deadline within the project, identify and communicate risks and proactively resolve.
Ability to build effective working relationships and work with tact, diplomacy and professionalism when dealing with colleagues, senior managers and members of the public.
Write Plain English, simple, accessible high-quality copy for web and intranets adhering to WCAG standards
Demonstrate a solid understanding of accessibility (WCAG 2.2) and usability issues, and how to make content user friendly and accessible

Desirable

Basic graphic design and video skills using Adobe Suite or other relevant applications

Qualifications

Essential

Bachelor's degree in a relevant field such as Digital Marketing, Communications, or a related discipline, or experience
HNC or post A-level qualification in related field or relevant experience
English and Maths GCSEs
Continuous professional development and learning in the digital communications sector

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Kent and Medway Mental Health NHS Trust

Address

Priority House, Maidstone

Hermitage Lane

Maidstone

ME16 9PH

Employer's website

https://www.kentmedwaymentalhealth.nhs.uk (Opens in a new tab)

Employer details

Employer name

Kent and Medway Mental Health NHS Trust

Address

Priority House, Maidstone

Hermitage Lane

Maidstone

ME16 9PH

Employer's website

https://www.kentmedwaymentalhealth.nhs.uk (Opens in a new tab)