Job summary
This newly created role is looking for an experienced digital content officer to join our forward-thinking communications and engagement team to help shape the delivery of our new intranet and improve the online experience for our staff and service users. Our new intranet will be an app-first staff intranet to support our nearly 4,000 staff.
Working alongside the head of digital communications and brand, you will play a leading role in developing our new intranet. Your excellent written skills mean you can write excellent web-focused content aligned to our voice, tone and Plain English ethos that is easy to understand. You will be an organised individual overseeing all content changes, making sure they meet industry standards, are user friendly, accessible, on brand, and easily found. Your skills in CRO, UX/UI, and copywriting will give KMPT the expertise needed to create a high-performing intranet. Your creative and collaborative nature means you will successfully work with and influence teams across the trust to design an intranet to help meet their goals.
It's an exciting time to join KMPT. You will be a part of a new communications team that will encourage your creativity and development in the digital communications space. We want to expand our digital capabilities internally and externally to help us better connect with our service users, our people and partners - this role is integral to achieving that.
Main duties of the job
1.Work with the head of digital communications in the delivery of a new intranet and to develop existing external website and content: Supporting project management, content writing, site design and CMS maintenance. This is not a coding role meaning you will not be required to code and develop the site
2.Content Management: Write, create, edit, and publish engaging and informative content across intranets and websites aligned to our voice and tone.
3.User Experience Enhancement: Conduct user research, analyse feedback, and implement improvements to enhance user experience and develop content.
4.Digital Communication: Collaborate with departments, teams, and content creators to align messaging and maintain brand consistency.
5.Information Architecture: Develop and maintain the information architecture for intranets and other sites.
6.Training and Support: Provide training and support to content contributors on using the intranet, writing for web best practices, and accessibility guidelines.
7.Analytics and Reporting: Monitor website and intranet analytics to evaluate performance and identify areas for improvement.
8.Compliance and Governance: Ensure compliance with policies, legal requirements, and data protection regulations.
About us
Come and work with us in the Garden of England where we combine exceptional professional development opportunities with a tremendous quality of life.
We are Kent and Medway NHS and Social Care Partnership Trust (KMPT), providing mental health, learning disability and specialist services, serving 1.8 million people across the county.
The Trust (rated Good overall by the CQC and Outstanding for care) has 3,283 staff working in 66 buildings across 33 locations, covering an area of 1,450 square miles.
You will be joining friendly, passionate colleagues, rich in their diversity, who are committed to providing excellent care to our service users and their loved ones.
The nature of our work attracts kindness and compassion as standard and everyone from our cleaners and porters to the chief executive and chairman are recognised as playing a vital role in providing an exemplary service.
Job description
Job responsibilities
1.Work with the head of digital communication in the delivery of a new intranet and to developing existing external website and content:
Design, develop and maintain new intranet and support existing website.
Support the delivery of a new intranet. This includes working with: external suppliers to develop the platform and key stakeholders to define, write content and support project management.This is not a coding role meaning you will not be required to code and build.
2.Content management:
Write, create, edit, and publish engaging and informative content, ensuring accuracy, consistency, and relevance of information across new intranet and other sites.
Analyse complex facts, situations or briefs you are presented with and interpret it into appropriate content for web. This includes working with Subject Matter Experts to interpret complex policy and guidance into appropriate written web content and that is easily found.
3. User experience enhancement:
Conduct user research, analyse feedback, and implement improvements to enhance user experience across the intranet.
Optimise site navigation, search functionality, and overall usability across intranet and web
Work with stakeholders to understand their needs, gather information and advise them on how to best optimise content and user experience.
4.Digital Communication:
Work with wider communications team to support the development and implementation of digital communications strategies, for internal and external stakeholders aligned to our broader KMPT strategy
Work to conflicting deadlines with high degree of flexibility, switching tasks and priorities as the situation demands.
Support the management of wider digital communication channels if required
5.Information Architecture:
Write, develop and maintain the information architecture for intranets and websites.
Ensure logical organisation and easy retrieval of information.
Implement metadata standards and SEO strategies to optimise content discoverability.
6.Training and Support:
Provide training and support on writing for web best practices, intranet and CMS usage, and accessibility guidelines as well as technical issues and guidance
Manage intranet content governance and authorship structure
Work with the head of digital communications and brand in empowering colleagues to use the intranet through training, delivering best practice, with the aim of improving skills and digital confidence and competence.
7.Analytics and Reporting:
Monitor intranet and website data, analytics and feedback to evaluate performance, understand user behaviour and identify areas for improvement using relevant tools.
Generate reports on key metrics, user engagement, and content effectiveness.
8.Compliance and Governance:
Ensure compliance with policies, legal requirements, and data protection regulations.
Identify and manage confidential and sensitive information and operate with professionalism and integrity
Uphold NHS and KMPT guidelines, standards, and best practices for accessibility (WCAG 2.1) and inclusion.
To build effective working relationships with key stakeholders across the Kent and Medway Integrated Care System (ICS) and NHS, and supporting the Trusts relationship with external stakeholders including service users, voluntary sector and local authorities
Job description
Job responsibilities
1.Work with the head of digital communication in the delivery of a new intranet and to developing existing external website and content:
Design, develop and maintain new intranet and support existing website.
Support the delivery of a new intranet. This includes working with: external suppliers to develop the platform and key stakeholders to define, write content and support project management.This is not a coding role meaning you will not be required to code and build.
2.Content management:
Write, create, edit, and publish engaging and informative content, ensuring accuracy, consistency, and relevance of information across new intranet and other sites.
Analyse complex facts, situations or briefs you are presented with and interpret it into appropriate content for web. This includes working with Subject Matter Experts to interpret complex policy and guidance into appropriate written web content and that is easily found.
3. User experience enhancement:
Conduct user research, analyse feedback, and implement improvements to enhance user experience across the intranet.
Optimise site navigation, search functionality, and overall usability across intranet and web
Work with stakeholders to understand their needs, gather information and advise them on how to best optimise content and user experience.
4.Digital Communication:
Work with wider communications team to support the development and implementation of digital communications strategies, for internal and external stakeholders aligned to our broader KMPT strategy
Work to conflicting deadlines with high degree of flexibility, switching tasks and priorities as the situation demands.
Support the management of wider digital communication channels if required
5.Information Architecture:
Write, develop and maintain the information architecture for intranets and websites.
Ensure logical organisation and easy retrieval of information.
Implement metadata standards and SEO strategies to optimise content discoverability.
6.Training and Support:
Provide training and support on writing for web best practices, intranet and CMS usage, and accessibility guidelines as well as technical issues and guidance
Manage intranet content governance and authorship structure
Work with the head of digital communications and brand in empowering colleagues to use the intranet through training, delivering best practice, with the aim of improving skills and digital confidence and competence.
7.Analytics and Reporting:
Monitor intranet and website data, analytics and feedback to evaluate performance, understand user behaviour and identify areas for improvement using relevant tools.
Generate reports on key metrics, user engagement, and content effectiveness.
8.Compliance and Governance:
Ensure compliance with policies, legal requirements, and data protection regulations.
Identify and manage confidential and sensitive information and operate with professionalism and integrity
Uphold NHS and KMPT guidelines, standards, and best practices for accessibility (WCAG 2.1) and inclusion.
To build effective working relationships with key stakeholders across the Kent and Medway Integrated Care System (ICS) and NHS, and supporting the Trusts relationship with external stakeholders including service users, voluntary sector and local authorities
Person Specification
Experience
Essential
- Proven experience in building and maintaining intranets, websites, preferably within a large organisation or public sector setting.
- Familiarity with content management systems (CMS) and web development tools such as WordPress, Umbraco, Drupal, or SharePoint. Experience in website and intranet management.
- Experience using analytics, user feedback, user research and other sources of information to improve and design content and web experience.
- Experience in search engine optimisation (SEO), meta tagging and search optimisation so users can find content easily internally and externally
- Experience working with creative design teams
- Experience of working with and influencing senior colleagues, leaders and stakeholders
- Experience of using relevant software and systems to deliver the role including (but not limited to) Adobe Suite, Office 365, CRO tools and analytics software
- Experience in website and intranet management
- Experience or knowledge of working on website or intranet redesign
Desirable
- Experience in email marketing and using email marketing tools such as govdelivery, mailchimp or equivalent
- Basic graphics design skills using Adobe Suite or other relevant applications
- Experience of working in the NHS
Skills
Essential
- Ability to express ideas effectively, both orally and in writing, and with sensitivity and respect for others.
- Using data, analytics, website governance tools to understand user behaviour and improve content
- Can analyse complex facts or situations, and interpret into appropriate campaign content.
- Ability to manage projects to agreed timescales, capturing requirements, briefing other team members, resolving issues and leading the project through to conclusion.
- Ability to build effective and collaborative working relationships and work with tact, diplomacy and professionalism when dealing with colleagues, senior managers and members of the public.
- Ability to draw insight from a range of sources about customer behaviours and expectations and apply this knowledge to content design.
- Ability to demonstrate flexible and creative thinking, and to develop strategic communications solutions
- Write Plain English, simple, engaging, accessible high-quality copy for web and intranets
- Ability to demonstrate flexible and creative thinking, and to develop digital communication solutions
- Office 365 and IT literacy and competency relevant to communications
Knowledge
Essential
- Demonstrate a practical understanding of emerging digital services, tools and trends, including techniques for optimising and writing digital content
- Demonstrate a good understanding of accessibility (WCAG 2.1/2.2) and usability issues, and how to make content user friendly and accessible
- Knowledge of how to use analytics and user feedback to define web content
Desirable
- Awareness of NHS structures, services, and policies.
- Good knowledge of data protection and information governance principles and their application to digital projects
- Familiarity with agile project management methodologies.
Qualifications
Essential
- Bachelor's degree in a relevant field such as Digital Marketing, Communications, or a related discipline, or experience
- HNC or post A-level qualification in related field or relevant experience
- English and Maths GCSEs
- Continuous professional development and learning in the digital communications sector
Other
Essential
- Upholds and models the KMPT Trust values
Person Specification
Experience
Essential
- Proven experience in building and maintaining intranets, websites, preferably within a large organisation or public sector setting.
- Familiarity with content management systems (CMS) and web development tools such as WordPress, Umbraco, Drupal, or SharePoint. Experience in website and intranet management.
- Experience using analytics, user feedback, user research and other sources of information to improve and design content and web experience.
- Experience in search engine optimisation (SEO), meta tagging and search optimisation so users can find content easily internally and externally
- Experience working with creative design teams
- Experience of working with and influencing senior colleagues, leaders and stakeholders
- Experience of using relevant software and systems to deliver the role including (but not limited to) Adobe Suite, Office 365, CRO tools and analytics software
- Experience in website and intranet management
- Experience or knowledge of working on website or intranet redesign
Desirable
- Experience in email marketing and using email marketing tools such as govdelivery, mailchimp or equivalent
- Basic graphics design skills using Adobe Suite or other relevant applications
- Experience of working in the NHS
Skills
Essential
- Ability to express ideas effectively, both orally and in writing, and with sensitivity and respect for others.
- Using data, analytics, website governance tools to understand user behaviour and improve content
- Can analyse complex facts or situations, and interpret into appropriate campaign content.
- Ability to manage projects to agreed timescales, capturing requirements, briefing other team members, resolving issues and leading the project through to conclusion.
- Ability to build effective and collaborative working relationships and work with tact, diplomacy and professionalism when dealing with colleagues, senior managers and members of the public.
- Ability to draw insight from a range of sources about customer behaviours and expectations and apply this knowledge to content design.
- Ability to demonstrate flexible and creative thinking, and to develop strategic communications solutions
- Write Plain English, simple, engaging, accessible high-quality copy for web and intranets
- Ability to demonstrate flexible and creative thinking, and to develop digital communication solutions
- Office 365 and IT literacy and competency relevant to communications
Knowledge
Essential
- Demonstrate a practical understanding of emerging digital services, tools and trends, including techniques for optimising and writing digital content
- Demonstrate a good understanding of accessibility (WCAG 2.1/2.2) and usability issues, and how to make content user friendly and accessible
- Knowledge of how to use analytics and user feedback to define web content
Desirable
- Awareness of NHS structures, services, and policies.
- Good knowledge of data protection and information governance principles and their application to digital projects
- Familiarity with agile project management methodologies.
Qualifications
Essential
- Bachelor's degree in a relevant field such as Digital Marketing, Communications, or a related discipline, or experience
- HNC or post A-level qualification in related field or relevant experience
- English and Maths GCSEs
- Continuous professional development and learning in the digital communications sector
Other
Essential
- Upholds and models the KMPT Trust values
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
