Job summary
INTERNAL ONLY. This post is open to Berkshire Healthcare NHS Employees Only
We're looking for an enthusiastic and highly skilled Marketing and Communications Officer role for a newly created role within our NHS Talking Therapies service. This is an exciting role that requires lots of creativity, initiative and a keen eye for detail, along with exceptional technical communications skills and expertise - and compassion for those experiencing mental health difficulties.
Reporting to the Communications Manager for Talking Therapies, you will be responsible for managing and creating content for our digital media channels, managing our presence at events and supporting the delivery of communications strategies for a number of key projects to help raise awareness of the NHS services available and overcome barriers to accessing treatment.
You will have strong copywriting, planning and project management skills and be able to demonstrate experience of developing and implementing communications campaigns. An understanding and experience of using digital communications and developing digital platforms is essential.
You will deputise for the Communications Manager as necessary, so will need to demonstrate an ability to build trust with, and influence, senior internal stakeholders.
Main duties of the job
- Developing and implement creative campaigns to improve our profile
- Implementing and helping to develop communications strategies and projects
- Planning and attending our attendance at events to develop community links
About us
Berkshire Healthcare NHS Foundation Trust isa specialist mental health and community health services trust. Rated 'outstanding' by the CQC, we're committed to providing the best possible care to people across Berkshire.
We value diversity and are proud to be a Stonewall Top 100 Employer. We work hard to create an inclusive environment where you'll be supported by friendly and professional colleagues to flourish.
Our values at Berkshire Healthcare:
- Caring for and about you is our top priority
- Committed to providing good quality, safe services
- Working Together with you to develop innovative solutions
We welcome people who share these values to come and work for us.
Benefits of working for us include:
- Flexible working options to support work-life balance.
- 27 days' annual leave rising with service + opportunity to buy and sell
- Generous NHS pension scheme
- Excellent learning and career development opportunities
- 'Cycle to Work' and car leasing scheme
- Access to a range of wellbeing tools and services
- Discounts at hundreds of popular retailers and restaurants
- Staff networks for race, diversity, disabilities and armed forces community to support equality
- Generous maternity, paternity, adoption and special leave.
- Free parking across Trust sites
Job description
Job responsibilities
The must haves for you to be considered for this role:
- Strong understanding and experience in use of social media and digital platforms and of analytics to improve engagement
- Strong digital design and copywriting skills
- Experience and willingness to plan and attend presence at community engagement and outreach events
- Experience of developing and implementing communications campaigns
If youre someone who shares our passion for excellence and care, join us and lets be outstanding together.
We welcome a conversation about flexibility and any other questions you may have. Please dont hesitate to call: Susie Hartley, Communications Manager 07500 915985 or susie.hartley@berkshire.nhs.uk wholl be delighted to help.
We are committed to equal opportunities and welcome applications from all sections of the community, regardless of any protected characteristics. Reasonable adjustments will be made for disabled applicants where required.
Job description
Job responsibilities
The must haves for you to be considered for this role:
- Strong understanding and experience in use of social media and digital platforms and of analytics to improve engagement
- Strong digital design and copywriting skills
- Experience and willingness to plan and attend presence at community engagement and outreach events
- Experience of developing and implementing communications campaigns
If youre someone who shares our passion for excellence and care, join us and lets be outstanding together.
We welcome a conversation about flexibility and any other questions you may have. Please dont hesitate to call: Susie Hartley, Communications Manager 07500 915985 or susie.hartley@berkshire.nhs.uk wholl be delighted to help.
We are committed to equal opportunities and welcome applications from all sections of the community, regardless of any protected characteristics. Reasonable adjustments will be made for disabled applicants where required.
Person Specification
Education/Qualifications/Training
Essential
- Educated to degree level
- Microsoft Office
- Social media management / strategy
Desirable
- Relevant qualification in marketing or communications (CIM/CIPR) or equivalent experience
Previous Experience
Essential
- Use of a wide range of social media channels to promote brands and improve engagement.
- Successfully growing subscribers to social media accounts.
- Use of analytics to make recommendations for improving and developing social platforms.
- Use of specialist design packages such as Adobe Creative suite or Canva to create engaging graphics
- Working within brand guidelines
- Delivering impactful communications and marketing campaigns.
- Copywriting for a consumer audience
- Planning, promoting and attending engagement events and projects
- Dealing with sensitive or controversial issues, such as complaints, either online or in-person.
Desirable
- Commissioning and overseeing video and photography for online use
- Experience of using CMS (content managed systems)
Knowledge, Skills & Abilities
Essential
- Thorough understanding of using social media platforms and analytics tools.
- Ability to create multimedia content and other assets that meet brand guidelines.
- Confident communicator able to engage and build relationships with internal and external stakeholders and members of the public.
- Subject expert, able to provide advice and training for staff
- Evidence of continuous personal and professional development
Additional Requirements
Essential
- Willingness to work outside of normal office hours on occasion
- Ability to travel independently to travel to sites across Berkshire
Person Specification
Education/Qualifications/Training
Essential
- Educated to degree level
- Microsoft Office
- Social media management / strategy
Desirable
- Relevant qualification in marketing or communications (CIM/CIPR) or equivalent experience
Previous Experience
Essential
- Use of a wide range of social media channels to promote brands and improve engagement.
- Successfully growing subscribers to social media accounts.
- Use of analytics to make recommendations for improving and developing social platforms.
- Use of specialist design packages such as Adobe Creative suite or Canva to create engaging graphics
- Working within brand guidelines
- Delivering impactful communications and marketing campaigns.
- Copywriting for a consumer audience
- Planning, promoting and attending engagement events and projects
- Dealing with sensitive or controversial issues, such as complaints, either online or in-person.
Desirable
- Commissioning and overseeing video and photography for online use
- Experience of using CMS (content managed systems)
Knowledge, Skills & Abilities
Essential
- Thorough understanding of using social media platforms and analytics tools.
- Ability to create multimedia content and other assets that meet brand guidelines.
- Confident communicator able to engage and build relationships with internal and external stakeholders and members of the public.
- Subject expert, able to provide advice and training for staff
- Evidence of continuous personal and professional development
Additional Requirements
Essential
- Willingness to work outside of normal office hours on occasion
- Ability to travel independently to travel to sites across Berkshire
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
