Job summary
The role of Campaigns and Communications Officer is a fast-paced and challenging one, working in a creative, supportive communications team at one of the five biggest NHS Trusts in the country.
The post has a particular focus on developing and delivering creative internal and external campaigns that resonate with target audiences.
Working closely with the Communications Manager and Head of Communications, you will support the delivery of campaigns within Trust priority areas including equality, diversity and inclusion, transformation and sustainability. Taking on planning, delivery and coordination responsibilities, you will help to translate creative ideas, team spirit and small budgets into effective communications with measurable results.
The successful candidate will be as comfortable in planning and delivery as they are in analysis and evaluation, to ensure that our work remains focused and of high value.
Aside from the campaigns work, this role provides support to our internal and external communications work, including media, social media and public relations and crisis handling.
Main duties of the job
You will support our diverse portfolio of internal and external communications projects and campaigns with opportunities to work with the media, social media and support crisis handling.
You will help to translate creative ideas, team spirit and small budgets into effective communications with measurable results - helping us to become a better employer and a better place to receive care.
Working closely with the Internal Communications Manager and Head of Campaigns, you will find the stories that matter to our audiences and tell them in ways that people will hear. You will advocate for colleagues and patients by listening to people's experiences and sharing those experiences with the right people to help shape change.
You will be part of a creative, friendly and passionate team, playing a vital role in the delivery of University Hospitals of Leicester NHS Trust's vision to be 'leading in healthcare, trusted in communities'.
About us
Our new strategy, developed with the support and feedback of colleagues, patients, and partners, is our compass for the next seven years (2023-2030). We have four primary goals:
- high-quality care for all,
- being a great place to work,
- partnerships for impact, and
- research and education excellence
And we will embed health equality in all we do - taking active steps to reduce the avoidable differences in healthcare that some people face, working in partnership with communities. Our strategy is underpinned by new values and we will work to ensure they are an everyday reality for all:
- we are compassionate,
- we are proud,
- we are inclusive, and
- we are one team
This is an exciting moment as we look to the future with clarity on what we already do well and where we need to focus our energies to make an even bigger difference for the people we serve. About the University Hospitals of Leicester NHS Trust: http://www.leicestershospitals.nhs.uk/aboutus/work-for-us/current-vacancies/
Job description
Job responsibilities
Key responsibilities include:
Campaigns take a central role in development and delivery of internal and external campaigns focused on our Trust priorities and employer brand, using audience insight and wider research to ensure our campaigns reach and resonate with the right people.
Evaluation measure reach, impact and return-on-investment analysis of communications and marketing tactics using quantitative and qualitative research methods to inform future strategies and support with internal reporting of project outcomes.
Good news - work with internal stakeholders to source and develop good news stories and ensure that achievements, investment and excellence receive suitable external and internal publicity.
Events management - support the Deputy Director of Communications, Head of Communications and Communications Manager and other team members as applicable in organising VIP visits, official openings, the annual public meeting, annual awards ceremony, ensuring that relevant staff are fully briefed.
Publications - source and write copy for newsletters and briefings, other publications and the intranet. This will involve researching content, interviewing staff, drafting and editing copy, seeking the necessary approvals, proof-reading and where necessary, taking photographs.
Communication channel management advise on and use internal and external communications channels to cascade and promote corporate messages.
Social media/digital communications Work with the wider team to monitor and regularly use channels including but not limited to Twitter, Instagram, LinkedIn and Facebook to engage with the public and build a positive reputation for the Trust. This will include campaign and content development for social media channels for the Trust and other channels as required.
On call rota - Take part in an out-of-hours on-call rota to provide the Trust with 24/7 communications support. Work as part of the communications team to assist in dealing with adverse events and major incidents, in and out of hours.
Please see the attached job description for full details.
Job description
Job responsibilities
Key responsibilities include:
Campaigns take a central role in development and delivery of internal and external campaigns focused on our Trust priorities and employer brand, using audience insight and wider research to ensure our campaigns reach and resonate with the right people.
Evaluation measure reach, impact and return-on-investment analysis of communications and marketing tactics using quantitative and qualitative research methods to inform future strategies and support with internal reporting of project outcomes.
Good news - work with internal stakeholders to source and develop good news stories and ensure that achievements, investment and excellence receive suitable external and internal publicity.
Events management - support the Deputy Director of Communications, Head of Communications and Communications Manager and other team members as applicable in organising VIP visits, official openings, the annual public meeting, annual awards ceremony, ensuring that relevant staff are fully briefed.
Publications - source and write copy for newsletters and briefings, other publications and the intranet. This will involve researching content, interviewing staff, drafting and editing copy, seeking the necessary approvals, proof-reading and where necessary, taking photographs.
Communication channel management advise on and use internal and external communications channels to cascade and promote corporate messages.
Social media/digital communications Work with the wider team to monitor and regularly use channels including but not limited to Twitter, Instagram, LinkedIn and Facebook to engage with the public and build a positive reputation for the Trust. This will include campaign and content development for social media channels for the Trust and other channels as required.
On call rota - Take part in an out-of-hours on-call rota to provide the Trust with 24/7 communications support. Work as part of the communications team to assist in dealing with adverse events and major incidents, in and out of hours.
Please see the attached job description for full details.
Person Specification
Training & Qualifications
Essential
- Educated to degree level or equivalent
Desirable
- Post degree experience of 2 years or more in communications/marketing
- Other communications qualifications (CIPR, CIM or other).
- Membership of professional body
Planning and organisation skills
Essential
- Advanced working knowledge of Microsoft Office packages with advanced keyboard use
Experience
Essential
- Evidence of delivering successful campaigns through blend of education and experience
Desirable
- Experience Evidence of delivering successful campaigns through blend of education and experience Experience of working in the NHS or a related organisation.Application + interview
Planning and organisation skills
Essential
- Advanced working knowledge of Microsoft Office packages with advanced keyboard useApplication and Interview
Commitment to Trust Values and Behaviours
Essential
- Must be able to demonstrate behaviours consistent with the Trust's Values and Behaviours
Communication and relationship skills
Essential
- Strong communication skills for delivering key messages to a range of stakeholders both internal and external (including outside the NHS)
- Strong presentational skills for conveying concepts, especially to those who may not be marketing / design / digital savvy
- Experience of communicating messages internally and to the public effectively
- Experience of writing and producing publications for large or complex organisations A strong understanding of the news agenda
- Ability to communicate sensitive issues
- Ability to relate to people at all levels and to deal with senior colleagues with confidence
- Ability to build and maintain strong client relationships
- Understanding and respect for the importance of patient confidentiality
- Understanding of how the media works
- Creative individual who keeps up to date with latest trends to help keep communications effective and current
Desirable
- Understanding of how the NHS works
Analytical and Judgement skills
Essential
- Able to deal with facts/data /information/situations requiring analysis, interpretation/ comparison of a range of options/data
- Able to undertake analysis of reach, impact and return on investment using quantitative and qualitative methods to inform future strategies/reporting
Desirable
- Analytical and Judgement skills Able to deal with facts/data /information/situations requiring analysis, interpretation/ comparison of a range of options/data Able to undertake analysis of reach, impact and return on investment using quantitative and qualitative methods to inform future strategies/reportingProblem solving skills and ability to respond to sudden unexpected demands;Interview
Skills
Essential
- Ability to work to tight deadlines
- Ability to remain calm under pressure and prioritise own workload
- Evidence of success in efficient and effective project management
Desirable
- Crisis management experience
Equality, Diversity and Inclusion
Essential
- Able to demonstrate a commitment to and understanding of the importance of treating all individuals with dignity and respect appropriate to their individual needs.
- All staff are expected to engage in compassionate and inclusive leadership in the provision of high quality care and interactions with others
Other requirements specific to the role
Essential
- Ability to travel to other locations as required and attend Trust sites out of hours - only where necessary and appropriate
- A team player, with a flexible approach
Person Specification
Training & Qualifications
Essential
- Educated to degree level or equivalent
Desirable
- Post degree experience of 2 years or more in communications/marketing
- Other communications qualifications (CIPR, CIM or other).
- Membership of professional body
Planning and organisation skills
Essential
- Advanced working knowledge of Microsoft Office packages with advanced keyboard use
Experience
Essential
- Evidence of delivering successful campaigns through blend of education and experience
Desirable
- Experience Evidence of delivering successful campaigns through blend of education and experience Experience of working in the NHS or a related organisation.Application + interview
Planning and organisation skills
Essential
- Advanced working knowledge of Microsoft Office packages with advanced keyboard useApplication and Interview
Commitment to Trust Values and Behaviours
Essential
- Must be able to demonstrate behaviours consistent with the Trust's Values and Behaviours
Communication and relationship skills
Essential
- Strong communication skills for delivering key messages to a range of stakeholders both internal and external (including outside the NHS)
- Strong presentational skills for conveying concepts, especially to those who may not be marketing / design / digital savvy
- Experience of communicating messages internally and to the public effectively
- Experience of writing and producing publications for large or complex organisations A strong understanding of the news agenda
- Ability to communicate sensitive issues
- Ability to relate to people at all levels and to deal with senior colleagues with confidence
- Ability to build and maintain strong client relationships
- Understanding and respect for the importance of patient confidentiality
- Understanding of how the media works
- Creative individual who keeps up to date with latest trends to help keep communications effective and current
Desirable
- Understanding of how the NHS works
Analytical and Judgement skills
Essential
- Able to deal with facts/data /information/situations requiring analysis, interpretation/ comparison of a range of options/data
- Able to undertake analysis of reach, impact and return on investment using quantitative and qualitative methods to inform future strategies/reporting
Desirable
- Analytical and Judgement skills Able to deal with facts/data /information/situations requiring analysis, interpretation/ comparison of a range of options/data Able to undertake analysis of reach, impact and return on investment using quantitative and qualitative methods to inform future strategies/reportingProblem solving skills and ability to respond to sudden unexpected demands;Interview
Skills
Essential
- Ability to work to tight deadlines
- Ability to remain calm under pressure and prioritise own workload
- Evidence of success in efficient and effective project management
Desirable
- Crisis management experience
Equality, Diversity and Inclusion
Essential
- Able to demonstrate a commitment to and understanding of the importance of treating all individuals with dignity and respect appropriate to their individual needs.
- All staff are expected to engage in compassionate and inclusive leadership in the provision of high quality care and interactions with others
Other requirements specific to the role
Essential
- Ability to travel to other locations as required and attend Trust sites out of hours - only where necessary and appropriate
- A team player, with a flexible approach
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
