Job summary
As a Communications Officer, you will create essential content - including written pieces, graphics, photography, and video - for both internal and external audiences. Your responsibilities include supporting the communications team and wider Trust; writing and publishing stories across multiple channels; designing and producing artwork for various materials and campaigns; filming and editing video and audio content; managing updates to websites, social media, and the intranet; and helping prepare and distribute communications to key stakeholders.
Right to Work in the UK This position is not eligible for Skilled Worker visa sponsorship. Applicants must already hold the legal right to work in the UK at the time of application, as the organisation is unable to support sponsorship for this post.
Main duties of the job
The Communications Officer will support the delivery of effective communications by gathering and developing news stories, producing engaging written copy, and creating a range of supporting materials such as social media graphics, photography and video for Trust campaigns, projects and events. The role will often involve being out and about across the Trust, capturing stories, meeting staff and gathering content that showcases our services and people.
The role includes updating and maintaining the Trust's staff intranet and website, creating and editing accessible content that meets NHS guidelines and supports clear internal communication across the organisation.
The post holder will assist with the management of the Trust's social media channels, including scheduling content and responding to enquiries. They will also contribute to the coordination of internal communications by helping draft key messages, supporting information flows to staff, and monitoring the central Communications inbox to ensure queries are handled promptly and appropriately. The Communications Officer will provide flexible support to the wider Communications Team to contribute to day-to-day communications activity.
About us
We are AWP (Avon and Wiltshire Mental Health Partnership NHS Trust):a diverse organisation with over 5,000 dedicated staff providing inpatient and community-based mental health care.
We provide services from a range of locations to approximately 1.8 million people living in Bath and North East Somerset (B&NES), Bristol, North Somerset, South Gloucestershire, Swindon, across the county of Wiltshire and in parts of Dorset.
Our outstanding people promote mental health and wellbeing. The expertise and resources within AWP are dedicated to a person-centred approach for those who use our services and for all employees. We recognise that happy and fulfilled employees give better care.
AWP is committed to support and create a positive research and evidence-based environment and culture, which can have a beneficial impact on everyone who works for the organisation and the care we provide to those who use our services.
At AWP we actively encourage applicants from all backgrounds; we are particularly keen to encourage applications from people from Black, Asian and minority ethnic backgrounds, those with disabilities and from the LGBTQ+ community. We want people to bring their unique blend of experiences, backgrounds, perspectives and knowledge to AWP, as diversity makes us stronger.
Job description
Job responsibilities
Producing videos explaining key Trust services, processes and celebrating the Trust
Supporting with the development of patient/service user education videos and training videos
Developing patient/service user and staff case studies
Working with patients/service users to develop guides (video and text) to explain what happens when you come for an appointment and providing reassurance
Taking high quality photography around the Trust to showcase our facilities and our staff, for use in public relations and marketing materials
Developing content which can be used in a variety of mediums, such as on the Trust website, email, social media, recruitment adverts, promotional stands and posters
Developing professional looking materials to further develop the Trust brand
Collating information for media enquiries
Helping staff develop materials for conferences and presentations
Gathering initial information to support award applications
Supporting staff with internal communications projects, such as increasing take-up of flu vaccinations and promoting the staff survey
Producing regular staff updates to support Trust staff in their daily work
Responding to social media comments and queries
Supporting with staff engagement activity
Developing targeted mailing lists, to increase the relevance of information for each audience
Monitoring the main communications inbox and ensuring appropriate filtering of information to other team members
Hosting visits to the Trust
Providing other support as required for the work of the Communications Team
Please see attached Job Description file for a full list of duties and responsibilities.
Job description
Job responsibilities
Producing videos explaining key Trust services, processes and celebrating the Trust
Supporting with the development of patient/service user education videos and training videos
Developing patient/service user and staff case studies
Working with patients/service users to develop guides (video and text) to explain what happens when you come for an appointment and providing reassurance
Taking high quality photography around the Trust to showcase our facilities and our staff, for use in public relations and marketing materials
Developing content which can be used in a variety of mediums, such as on the Trust website, email, social media, recruitment adverts, promotional stands and posters
Developing professional looking materials to further develop the Trust brand
Collating information for media enquiries
Helping staff develop materials for conferences and presentations
Gathering initial information to support award applications
Supporting staff with internal communications projects, such as increasing take-up of flu vaccinations and promoting the staff survey
Producing regular staff updates to support Trust staff in their daily work
Responding to social media comments and queries
Supporting with staff engagement activity
Developing targeted mailing lists, to increase the relevance of information for each audience
Monitoring the main communications inbox and ensuring appropriate filtering of information to other team members
Hosting visits to the Trust
Providing other support as required for the work of the Communications Team
Please see attached Job Description file for a full list of duties and responsibilities.
Person Specification
Education and Qualifications
Essential
- Diploma or equivalent qualification / experience in journalism, media or communications related subject
Desirable
- CIPR qualification and membership
Experience
Essential
- Producing written information for a variety of different audiences and for a variety of channels, for example print, web, social media
- Communications for a complex organisation, ideally within the NHS
- Supporting and advising on comunicaton issues related to major corporate projects and events
- Providing advice and support to a range of staff and senior managers
- Event organisation
- Effective use of social media in a professional environment
Knowledge and Skills
Essential
- Excellent oral and written communication skills and experience of writing for a varied audience, to deadline
- Ability to interview patients, family and staff in a manner that is sensitive and effective
- Ability to comprehend complex issues and break them down into simple, understandable steps
- Ability to plan work, including setting clear objectives and measures of success
- Proficient in the use of PC applications to create text documents and presentations
- Proficient in the use of Photoshop and Adobe Premier
- High quality and engaging digital photography
- Experience of managing and creating content on media platforms including websites, intranets and social media channels
Desirable
- Understanding of how the media works
- Understanding of additional communications needs, such as visual impairments, learning disabilities or literacy difficulties
- Understanding of public relations as a core strategic function
- Knowledge of other communications related fields, including marketing
Personal attributes
Essential
- Empathy for individuals who have experienced mental health problems and ability to cope with behaviour which may be challenging at times
- Highly developed organisational skills and attention to detail
Person Specification
Education and Qualifications
Essential
- Diploma or equivalent qualification / experience in journalism, media or communications related subject
Desirable
- CIPR qualification and membership
Experience
Essential
- Producing written information for a variety of different audiences and for a variety of channels, for example print, web, social media
- Communications for a complex organisation, ideally within the NHS
- Supporting and advising on comunicaton issues related to major corporate projects and events
- Providing advice and support to a range of staff and senior managers
- Event organisation
- Effective use of social media in a professional environment
Knowledge and Skills
Essential
- Excellent oral and written communication skills and experience of writing for a varied audience, to deadline
- Ability to interview patients, family and staff in a manner that is sensitive and effective
- Ability to comprehend complex issues and break them down into simple, understandable steps
- Ability to plan work, including setting clear objectives and measures of success
- Proficient in the use of PC applications to create text documents and presentations
- Proficient in the use of Photoshop and Adobe Premier
- High quality and engaging digital photography
- Experience of managing and creating content on media platforms including websites, intranets and social media channels
Desirable
- Understanding of how the media works
- Understanding of additional communications needs, such as visual impairments, learning disabilities or literacy difficulties
- Understanding of public relations as a core strategic function
- Knowledge of other communications related fields, including marketing
Personal attributes
Essential
- Empathy for individuals who have experienced mental health problems and ability to cope with behaviour which may be challenging at times
- Highly developed organisational skills and attention to detail
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
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