Digital Communications Officer

South London and Maudsley NHS Foundation Trust

This job is now closed

Job summary

Are you a digital communications expert with a passion for making a real impact? We are looking for a dynamic individual to drive our digital presence and engage our diverse audiences.

You will:

Drive digital strategy: Implement and support our digital communications strategy across our websites and social media platforms, ensuring alignment with our broader goals and objectives
Create compelling content: Develop and curate content that resonates with our target audiences, inspiring and engaging them while maintaining best practice guidelines
Innovate and optimise: Design a forward-looking innovation and development roadmap for our digital channels, ensuring we leverage the latest technology
Lead and advise: Collaborate with colleagues across the Trust and external partners, offering expert advice on digital communication strategies, campaigns, and community engagement

What you will bring:

Digital expertise: A strong background in digital communications, with experience in content creation, social media management, and websites
Strategic vision: The ability to develop and implement digital strategies that align with organizational goals and drive engagement
Innovation mindset: A proactive approach to staying ahead of digital trends and technologies, constantly seeking ways to enhance user experience
Leadership and collaboration: Excellent communication and leadership skills, with a talent for guiding teams and advising stakeholders on digital best practices

Main duties of the job

To produce content for the Trust's website and social media channels in line with the organisations overarching communications strategy
To produce regular reporting on the performance of the Trust's digital communications
To provide advice and guidance to colleagues across the Trust and external partners on best practice for digital communications
Develop and deliver digital communications campaigns to increase the awareness of the Trust and its services amongst its target audiences
To ensure the constant development and innovation of the Trust's digital channels
Ensure Trust's external newsletters are planned and sent efficiently in line with best practice

About us

We are committed to ensuring our staff get the most out of their benefits package and understand the importance of a healthy work life balance. There is an extensive range of excellent benefits for you and your family.

We want you to feel like you are part of a close knit team at South London and Maudsley. It's important to us that you valued and appreciated and that are why we have a comprehensive benefits package on offer.

Some of our benefits include:

Generous pay, pensions and leave, we offer a comprehensive pay, pensions and leave package, which is dependent on the role and length of service
Work life balance, flexible working and support a range of flexible options, such as: part-time working and job sharing
Career development, There are plenty of opportunities to progress your career and we support your development through a number of programmes such as mentoring, coaching, positive people management, collective leadership and other talent programmes
Car lease, our staff benefits from competitive deals to lease carsAccommodation, our staff benefits from key-worker housing available which is available on selected sites

NHS discounts, with discounts up to 10% from a variety of well-known retail brands though Health Service Discounts website.

Other benefits include:

Counselling services
Wellbeing events
Long service awards
Cycle to work scheme
Season ticket loan
Childcare vouchers
Staff restaurants

Date posted

11 September 2024

Pay scheme

Agenda for change

Band

Band 5

Salary

£35,964 to £43,780 a year per annum inclusive of HCAS

Contract

Fixed term

Duration

23 months

Working pattern

Full-time

Reference number

334-NCL-6597885-TA

Job locations

Maudsley Hospital

Denmark Hill

London

SE5 8AZ

Job description

Job responsibilities

Digital and social media

To ensure the Trust, Kings Maudsley Partnership and South London Listens websites are kept up to date with timely and engaging content
To ensure the Trusts owned social media channels are kept up to date with timely and engaging content
Drive growth of the Trusts digital audience by ensuring engaging and shareable content
To assist colleagues across the Trust with website and social media projects, giving expert guidance in terms of content, section or site development
To create campaigns that will grow the Trusts social media following and community engagement
To increase visits to the Trusts website through our social media channels
To encourage and execute content from our stakeholders
Manage the Trusts external newsletter programme

Communications and relations

To produce accurate, effective and highly engaging content for the Trusts digital platforms and presences
To us specialist expertise to advise colleagues digital communication best practice
To establish and maintain effective co-operative working relationships with all stakeholder groups, internally and externally, at all levels
To ensure that communications are correctly tailored for the appropriate target audiences
To plan and organise digital communication activities and events, requiring the formulation and adjustment of plans and strategies
To manage contracts with external suppliers ensuring value for money and working within the framework of the organisation

Policy and service development

To develop digital and social media plans to ensure the constant development and innovation of the Trusts platforms and presences
To plan, manage and coordinate often complex programmes and projects across digital communication activities, order to ensure that resources available are allocated appropriately with all deadlines met

Job description

Job responsibilities

Digital and social media

To ensure the Trust, Kings Maudsley Partnership and South London Listens websites are kept up to date with timely and engaging content
To ensure the Trusts owned social media channels are kept up to date with timely and engaging content
Drive growth of the Trusts digital audience by ensuring engaging and shareable content
To assist colleagues across the Trust with website and social media projects, giving expert guidance in terms of content, section or site development
To create campaigns that will grow the Trusts social media following and community engagement
To increase visits to the Trusts website through our social media channels
To encourage and execute content from our stakeholders
Manage the Trusts external newsletter programme

Communications and relations

To produce accurate, effective and highly engaging content for the Trusts digital platforms and presences
To us specialist expertise to advise colleagues digital communication best practice
To establish and maintain effective co-operative working relationships with all stakeholder groups, internally and externally, at all levels
To ensure that communications are correctly tailored for the appropriate target audiences
To plan and organise digital communication activities and events, requiring the formulation and adjustment of plans and strategies
To manage contracts with external suppliers ensuring value for money and working within the framework of the organisation

Policy and service development

To develop digital and social media plans to ensure the constant development and innovation of the Trusts platforms and presences
To plan, manage and coordinate often complex programmes and projects across digital communication activities, order to ensure that resources available are allocated appropriately with all deadlines met

Person Specification

Training and qualifications

Essential

Degree qualification or relevant equivalent experience
Evidence of on-going personal and professional development

Values and behaviours

Essential

Ability to act in accordance with our values and behaviours

Other

Essential

Empathy for individuals who have experienced mental health problems

Desirable

Personal experience of mental health problems

Experience

Essential

Demonstrable experience of working in a digital communications role preferably within a large and complex organisation
Writing for different audiences across a range of digital communications channels
Producing and managing content for websites and social media channels
Experience of designing, writing and sending email newsletter via a professional grade email service provider
Procuring external goods and services
Involving service users, carers and members of the general public in projects
Experience of organising events and workshops for both internal and external audiences
Demonstrable experience of managing a busy and deadline demanding workload
Good verbal and written communications and interpersonal skills
Experience of dealing with people at all levels including senior level and the public

Desirable

NHS experience
Experience of working in mental health
Experience of website development projects

Knowledge and skills

Essential

Strong communication skills
Good knowledge of digital platforms, including social media
High level of literacy sufficient to write reports and represent information clearly at senior level
High level of attention to details
Ability to simultaneously manage a broad range of activities and sub-projects
Strong planning and organisational skills
Ability to prioritise own workload and work without direct supervision using own initiative within a changing and demanding environment
Excellent interpersonal skills
Presentation skills
Influencing and negotiating skills
Ability to make judgements involving information and situations which require analysis and interpretation and comparison of a range of options
Problem solving skills and ability to respond to sudden unexpected demands
Ability to work both independently and as part of a small team
Ability to remain calm under pressure

Desirable

Knowledge of a range of Content Management Systems
Knowledge of HTML coding
Knowledge of Email Service Provider systems
Report writing skills

Person Specification

Training and qualifications

Essential

Degree qualification or relevant equivalent experience
Evidence of on-going personal and professional development

Values and behaviours

Essential

Ability to act in accordance with our values and behaviours

Other

Essential

Empathy for individuals who have experienced mental health problems

Desirable

Personal experience of mental health problems

Experience

Essential

Demonstrable experience of working in a digital communications role preferably within a large and complex organisation
Writing for different audiences across a range of digital communications channels
Producing and managing content for websites and social media channels
Experience of designing, writing and sending email newsletter via a professional grade email service provider
Procuring external goods and services
Involving service users, carers and members of the general public in projects
Experience of organising events and workshops for both internal and external audiences
Demonstrable experience of managing a busy and deadline demanding workload
Good verbal and written communications and interpersonal skills
Experience of dealing with people at all levels including senior level and the public

Desirable

NHS experience
Experience of working in mental health
Experience of website development projects

Knowledge and skills

Essential

Strong communication skills
Good knowledge of digital platforms, including social media
High level of literacy sufficient to write reports and represent information clearly at senior level
High level of attention to details
Ability to simultaneously manage a broad range of activities and sub-projects
Strong planning and organisational skills
Ability to prioritise own workload and work without direct supervision using own initiative within a changing and demanding environment
Excellent interpersonal skills
Presentation skills
Influencing and negotiating skills
Ability to make judgements involving information and situations which require analysis and interpretation and comparison of a range of options
Problem solving skills and ability to respond to sudden unexpected demands
Ability to work both independently and as part of a small team
Ability to remain calm under pressure

Desirable

Knowledge of a range of Content Management Systems
Knowledge of HTML coding
Knowledge of Email Service Provider systems
Report writing skills

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Certificate of Sponsorship

Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).

From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).

Additional information