Job summary
This is an exciting opportunity to utilise investment budgets agreed by trustees to build on the plans in place to establish an exciting mix ofcharity-led events, third party challenge events packages, and promotional initiatives to drive own place event sign ups. There will also be a smallprogramme of community engagement which can be developed over a manageable timeline, so that we can capture the goodwill of our localcommunity via participant-initiated DIY fundraising.
The role will involve managing all aspects of event promotion and stewardship including negotiating and agreeing packages with third partysuppliers. The post-holder will plan all aspects of event marketing and liaise with our in-house comms team to deliver online and offlinepromotion, including appropriate use of social media to create a sense of buzz and belonging for our eventers.
We are a small team, and this role requires someone who is both able to think strategically and roll their sleeves up to get the job done.
Main duties of the job
- Deliver against our income targets via a mix of event selection,promotion and stewardship techniques
- Develop excellent supporter journeys that maximise engagement,increase average sponsorship level and encourage loyalty
- Brief and manage our third-party suppliers
- Develop supporter care processes, operations and relationships
- Lead innovation for our events programme as part of a test andlearn culture
- Collaborate proactively across the organisation and wider NHStrust to find, develop and share stories that will inspire support
- Be a positive, empathetic team player that engages with all othercolleagues across our organisation
The successful applicant may have contact with patients or service users. As an NHS Trust we strongly encourage and support vaccination as this remains the best way to protect yourself, your family, your colleagues and of course patients and service users when working on our healthcare settings
About us
Up until 2016, the CNWL charity was simply a place for occasional donations to sit, and sometimes a grant to be made. From that point a more robust governance structure was developed, then during the pandemic significant grants were received from NHS Charities Together (NHSCT) and distributed within the Trust to beneficiary projects and initiatives.
The need, and response to the pandemic led the Trustee to undertake an eighteen-month root and branch review of the CNWL Charity. The outcome of this review was the publication of a new three to five-year strategic plan, with three key goals, and an ambition to grow the charity's impact, enabled through active fundraising. This plan is supported by both the Executive Board and Charitable Funds Committee - who have identified and agreed financial resources to launch the plan.
This new charity strategy was developed in 2022, with recruitment of a Development Director to shape strategy to develop income generation and power engagement, to the point we are now. Our roadmap for 2023 has seen our brand and proposition refreshed, CRM system implemented, Engagement Strategy developed and approved, and our first donor acquisition Christmas appeal launched. Looking ahead our grant funding criteria and the grant making process will also be comprehensively reviewed.
Job description
Job responsibilities
- Planning - Produce annual plans, budgets and KPIs for Community and Events income generation including defining the events mix andsupporter journeys. Contribute to overall Events and Community strategy and wider fundraising strategy.
- Budgeting - Analyse income and expenditure on a monthly basis, use a set of KPIs to report on progress and forecast future results.
- Fundraising - Develop and deliver event promotion via digital channels and offline media where appropriate and utilise external support from third party event agencies and our in-house comms team.
- Stewardship - Design, deliver and continually evolve the stewardship approach with particular attention to supporter journeys for new andexisting supporters that maximises average values and long-term support.
- Reporting - Produce regular reports on event performance, monitor and report on KPIs, carry out, and report on, risk analysis; analyse results against targets and identify trends and make recommendations for future activities.
- People Management the role initially has no line reports, although it is anticipated that this income stream will grow and therefore abusiness case for a staff member reporting to this role will be created. Some management of volunteers on a project-by-project basis may berequired.
- Relationships external - Negotiate contracts and account manage suppliers/agencies to maximise value and ROI; ensure SLAs are met bysuppliers/agencies; monitor supplier adherence to compliance and best practice to protect supporters and mitigate risks to the charitysreputation.
- Relationships internal - Brief internal stakeholders on events and community fundraising activities to ensure effective finance, data,supporter care and communications processes are followed. Identify opportunities to promote events and community fundraising across allexisting internal audiences.
- Innovation - Manage a continuous cycle of testing and learning.
- Compliance - Ensure that events and community fundraising activity is in line with compliance and best practice as per guidelines set out bythe relevant organisations such as ICO, DMA, CIOF and Fundraising Regulator.
Job description
Job responsibilities
- Planning - Produce annual plans, budgets and KPIs for Community and Events income generation including defining the events mix andsupporter journeys. Contribute to overall Events and Community strategy and wider fundraising strategy.
- Budgeting - Analyse income and expenditure on a monthly basis, use a set of KPIs to report on progress and forecast future results.
- Fundraising - Develop and deliver event promotion via digital channels and offline media where appropriate and utilise external support from third party event agencies and our in-house comms team.
- Stewardship - Design, deliver and continually evolve the stewardship approach with particular attention to supporter journeys for new andexisting supporters that maximises average values and long-term support.
- Reporting - Produce regular reports on event performance, monitor and report on KPIs, carry out, and report on, risk analysis; analyse results against targets and identify trends and make recommendations for future activities.
- People Management the role initially has no line reports, although it is anticipated that this income stream will grow and therefore abusiness case for a staff member reporting to this role will be created. Some management of volunteers on a project-by-project basis may berequired.
- Relationships external - Negotiate contracts and account manage suppliers/agencies to maximise value and ROI; ensure SLAs are met bysuppliers/agencies; monitor supplier adherence to compliance and best practice to protect supporters and mitigate risks to the charitysreputation.
- Relationships internal - Brief internal stakeholders on events and community fundraising activities to ensure effective finance, data,supporter care and communications processes are followed. Identify opportunities to promote events and community fundraising across allexisting internal audiences.
- Innovation - Manage a continuous cycle of testing and learning.
- Compliance - Ensure that events and community fundraising activity is in line with compliance and best practice as per guidelines set out bythe relevant organisations such as ICO, DMA, CIOF and Fundraising Regulator.
Person Specification
Values and Behaviours
Essential
- A track record of successfully achieving Philanthropy targets and growth.
- Evidence of demonstrating the Trust values of Compassion, Respect, Empowerment and Partnership, and the charities values of innovative, Independent, Transparent, and Collaboration.
Desirable
- Ability to deal sensitively with patients, carers and supporters
Experience
Essential
- Income generation from Events and Community
- Experience across digital and offline channels
- Managing and delivering against budgets and KPIs
- Manage and monitor external suppliers to maximise outcomes
- Developing and evaluating acquisition campaigns across and digital and offline
Desirable
- Project Management of events and projects
- Develop and review campaign copy and print
- Identifying risks and mitigation
Education and Qualifications
Essential
- Proven experiences in a similar role
Desirable
- CIoF Certificate or Diploma or other demonstration of relevant learning.
- Degree educated
Attitude, aptitude, personal characteristics
Essential
- Self starter with can do characteristics
- Excellent written and verbal skills
- Excellent Self Management, able to work to deadlines
- Work proactively, take decisions, demonstrating initiative
- Ability to think creatively, around processes and supporter communications
Skills and Knowledge
Essential
- Ability to monitor and evaluate campaign results with recommendations
- Experience of developing and delivering effective supporter journeys
Desirable
- Using databases for targeting, segmentation, analysis
- Knowledge of charity law, data protections and other relevant standards
Person Specification
Values and Behaviours
Essential
- A track record of successfully achieving Philanthropy targets and growth.
- Evidence of demonstrating the Trust values of Compassion, Respect, Empowerment and Partnership, and the charities values of innovative, Independent, Transparent, and Collaboration.
Desirable
- Ability to deal sensitively with patients, carers and supporters
Experience
Essential
- Income generation from Events and Community
- Experience across digital and offline channels
- Managing and delivering against budgets and KPIs
- Manage and monitor external suppliers to maximise outcomes
- Developing and evaluating acquisition campaigns across and digital and offline
Desirable
- Project Management of events and projects
- Develop and review campaign copy and print
- Identifying risks and mitigation
Education and Qualifications
Essential
- Proven experiences in a similar role
Desirable
- CIoF Certificate or Diploma or other demonstration of relevant learning.
- Degree educated
Attitude, aptitude, personal characteristics
Essential
- Self starter with can do characteristics
- Excellent written and verbal skills
- Excellent Self Management, able to work to deadlines
- Work proactively, take decisions, demonstrating initiative
- Ability to think creatively, around processes and supporter communications
Skills and Knowledge
Essential
- Ability to monitor and evaluate campaign results with recommendations
- Experience of developing and delivering effective supporter journeys
Desirable
- Using databases for targeting, segmentation, analysis
- Knowledge of charity law, data protections and other relevant standards
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
