Job summary
Newcastle Hospitals Charity and the Sir Bobby Robson Foundation are entering one of the most exciting and ambitious phases in our history. Together with Newcastle Hospitals, we are building a world leading facility, The Sir Bobby Robson Institute, which will transform cancer research and improve the lives of patients across the Northeast and beyond.
Based next to the Northern Centre for Cancer Care at the Freeman Hospital, this incredible new facility will bring together the current Sir Bobby Robson Cancer Trials Research Centre and the hospital's oncology and haematology research teams, creating a united hub for innovation, clinical trials, and hope.
Thanks to the generosity of supporters, over £20 million has already been raised and a major fundraising campaign now underway to secure the final funds needed to complete the project and turn the vision into reality.
To help drive this transformative work, we are expanding our team with a fixed term Digital Communications Officer playing a vital part in bringing the Sir Bobby Robson Institute to life.
- Interview Date Wednesday 04 February 2026
- 37 Hours 30 Minutes/Week
- You will be redirected to Trac to apply for the vacancy. Please expand the job details section and read all of the information before applying for the vacancy.
NO AGENCIES PLEASE
Main duties of the job
Bring the story of the Sir Bobby Robson Foundation and the new Institute to life across digital channels. You'll create compelling content, manage digital campaigns, and help grow our online presence as we rally supporters behind this vital cause.
You will:
- Produce engaging content for social media, web, and email
- Develop digital storytelling that showcases patient impact and research breakthroughs
- Support paid and organic digital campaigns
- Track analytics to strengthen reach and engagement
About us
As a flexible working friendly organisation, we want to be sure that you can work in a way that is best for us and for our patients, and for you. Speak to us about how we might be able to accommodate a flexible working arrangement. If it works for the service, we will do our best to make it work for you.
With around 2 million contacts with patients every year, we deliver care from:
- Royal Victoria Infirmary (RVI)
- Freeman Hospital
- Newcastle Dental Hospital
- Cramlington Manor Walks
- Urgent treatment centres
- Newcastle Fertility Centre
- Northern Centre for Cancer Care, North Cumbria
- Northern Genetics Service
These include a range of flagship services which deliver cutting-edge care (supported by state-of-the-art diagnostic services in both radiology and pathology) and are a catalyst for innovation to support pioneering clinical practice in the NHS.
We also have offices at Regent Point in Gosforth and community sites.
Please see attached information on what Staff Benefits we have to offer at our Trust under 'Documents to download' or 'Supporting documents'.
For further information on The Newcastle upon Tyne Hospitals NHS Foundation Trust please visit: Careers | Newcastle Hospitals | NHS | Newcastle Hospitals and Newcastle Hospitals NHS Foundation Trust
Job description
Job responsibilities
- This role will support our communications and fundraising teams to develop digital content, with the aim of engaging supporters, growing our supporter base and raising funds.
- Youll support the development of a digital strategy to support our fundraising team, this will include creating effective email communications, web copy and digital acquisition across our social media channels. You will also work with the wider team to explore and test new channels and the use of digital platforms to raise funds.
- As a key member of our communications team, you will support with all areas of the digital fundraising strategy.
- You will work with colleagues to create digital campaigns for new and existing fundraising priorities including email, SMS campaigns, donor and supporter journeys and automation.
- Write and edit content for all digital channels with a clear call to action and an awareness of how to engage different audiences.
- Support the individual giving lead and data insights manager to build queries for supporter segmentation and retargeting.
- Monitor and manage the Charity website and social media channels on a daily basis.
- Contribute to the development and delivery of social media strategies and platforms.
- Contribute to the development of supporter journeys and user experience.
- Work as part of the communication team to identify and maximise opportunities to support fundraising opportunities.
- Compiling a monthly report of digital activity including social media activity and Google Analytics.
- Proactively identify opportunities to promote the work of Newcastle Hospitals Charity through owned and earned channels, including, social media and partner digital communications routes.
- Ensuring compliance with Newcastle Hospital Charity branding requirements as well as industry standards and guidelines.
Job description
Job responsibilities
- This role will support our communications and fundraising teams to develop digital content, with the aim of engaging supporters, growing our supporter base and raising funds.
- Youll support the development of a digital strategy to support our fundraising team, this will include creating effective email communications, web copy and digital acquisition across our social media channels. You will also work with the wider team to explore and test new channels and the use of digital platforms to raise funds.
- As a key member of our communications team, you will support with all areas of the digital fundraising strategy.
- You will work with colleagues to create digital campaigns for new and existing fundraising priorities including email, SMS campaigns, donor and supporter journeys and automation.
- Write and edit content for all digital channels with a clear call to action and an awareness of how to engage different audiences.
- Support the individual giving lead and data insights manager to build queries for supporter segmentation and retargeting.
- Monitor and manage the Charity website and social media channels on a daily basis.
- Contribute to the development and delivery of social media strategies and platforms.
- Contribute to the development of supporter journeys and user experience.
- Work as part of the communication team to identify and maximise opportunities to support fundraising opportunities.
- Compiling a monthly report of digital activity including social media activity and Google Analytics.
- Proactively identify opportunities to promote the work of Newcastle Hospitals Charity through owned and earned channels, including, social media and partner digital communications routes.
- Ensuring compliance with Newcastle Hospital Charity branding requirements as well as industry standards and guidelines.
Person Specification
Qualifications & Education
Essential
- Demonstrable knowledge and experience of communications, digital fundraising, and/or digital marketing communications techniques, approaches, and procedures: acquired through training to relevant degree level or equivalent
Knowledge & Experience
Essential
- Previous digital communications experience
- Experience using digital platforms (social media, web, email) and their management and analysis tools (Meta Business Suite, Google Analytics, MailChimp, WordPress)
- Experience developing organic and paid digital campaigns
- Experience writing and editing on-brand content for digital channels with a clear call to action and an awareness of how to engage different audiences
Desirable
- Some knowledge of digital packages such as Photoshop or Canva
- Knowledge of best practice in digital communications to support fundraising and awareness raising
Skills & Abilities
Essential
- Strong IT skills and effective use of MS Office and other business software packages
- Excellent communication, negotiation and organisational skills
- Able to prioritise workload and to deal with competing demands at short notice
- Able to work without direct supervision
Person Specification
Qualifications & Education
Essential
- Demonstrable knowledge and experience of communications, digital fundraising, and/or digital marketing communications techniques, approaches, and procedures: acquired through training to relevant degree level or equivalent
Knowledge & Experience
Essential
- Previous digital communications experience
- Experience using digital platforms (social media, web, email) and their management and analysis tools (Meta Business Suite, Google Analytics, MailChimp, WordPress)
- Experience developing organic and paid digital campaigns
- Experience writing and editing on-brand content for digital channels with a clear call to action and an awareness of how to engage different audiences
Desirable
- Some knowledge of digital packages such as Photoshop or Canva
- Knowledge of best practice in digital communications to support fundraising and awareness raising
Skills & Abilities
Essential
- Strong IT skills and effective use of MS Office and other business software packages
- Excellent communication, negotiation and organisational skills
- Able to prioritise workload and to deal with competing demands at short notice
- Able to work without direct supervision
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
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