Job summary
This is an exciting and challenging opportunity for an experienced, self-motivated Marketing and Communications professional. We are looking for dynamic individual to join our Newcastle Clinical Skills Academy (NCSA) team. You will work closely with the Academy Business Manager and be responsible for delivering the Marketing and Communications strategy for the NCSA, promoting and proactively marketing our growing portfolio of CPD educational courses, in addition to supporting with our ambitious plans for commercialising our conferencing and high-quality facility hire offer. Sales experience at a strategic level will be an advantage. You will be expected to build targeted relationships and networks, engage with a diverse range of stakeholder groups from across the Trust, other external NHS organisations and external none NHS employers to ensure our courses cohorts have the required level of enrolled learners which intern will deliver commercial income and financial contribution KPI's and targets of the NCSA.
The NCSA team was formed in October 2020 and administers the Continuous Professional Development (CPD) funding from HM Treasury for Nursing, Midwifery and Allied Health Professional (NMAHP) staff. The NCSA is also one of the Trusts key mechanism to deliver commercial income, this will be a key focus of the Sales and Marketing Manager.
- Interview Date Monday, 09 September 2024
- 37 Hours 30 Minutes/Week
Main duties of the job
Working as a member of the Trust Education and Workforce Development Team, the Marketing and Communications Manager will lead on the development, delivery and evaluation of the marketing and comms strategy related to the Newcastle Clinical Skills Academy offer.
You will be an experienced practitioner with the ability to think and act strategically and to foster strong collaborative relationships across the system with a range of key stakeholders. Previous sales experience will be an advantage in this role as will previous experience of working in the NHS.
You will be a team player with a flexible approach to work. You will possess excellent verbal and written communication skills, highly organised, able to work unsupervised, prioritise your own workload and meet tight deadlines. You will be required to work flexibly across the service on all sites.
As a member of the Education and Workforce Development service you will work closely with the wider Workforce Development Team and other internal and external stakeholders.
We are focused on developing a high quality workforce with the right skills, in the right place, at the right time to deliver excellent patient experience and outcomes, first time, every time.
About us
Newcastle Hospitals NHS Foundation Trust is one of the busiest, largest and most successful teaching NHS foundation trusts in the country, with around 16,000 staff and an annual income of £1 billion.
We have a long history of providing high quality care, clinical excellence, and innovation in medical research regionally, nationally and internationally.
We're also proud to be the second largest provider of specialised services in the country. This means we support people with a range of rare and complex medical, surgical and neurological conditions, cancers and genetic orders.
Our staff oversee around 2 million patients 'contacts' each year, delivering high standards of healthcare.
Please see attached information on what Staff Benefits we have to offer at our Trust.
We are committed to promoting equality and diversity and recognise the benefit in providing an inclusive environment. We value and respect the diversity of our employees and aim to recruit a workforce which reflects the communities we serve, and is equipped to deliver the best service to our patients. We welcome all applications irrespective of people's race, disability, gender, sexual orientation, religion or belief, age, gender identity, marriage and civil partnership, pregnancy and maternity and in particular those from under- represented groups.
Job description
Job responsibilities
Our activities contribute to the strategic aim of being recognised as an outstanding teaching, training and education provider, helping deliver the Trust ambition of being the recognised employer and educator of choice in the NE and beyond. This post forms a key part of the NCSA team, engaging directly with stakeholders both in-person and virtually, providing high quality Information, Advice and Guidance (IAG) to potential learners and working with the wider team to develop compelling digital content, managing our website promotions to facilitate the promotion of our education and facilities commercial offer.
This is a demanding position, excellent interpersonal and organisational skills are essential a good working knowledge of MS office and generalist IT skills.
The successful candidate will be able to work autonomously when required, have the credibility and confidence to deal with a range of staff across the organisation, and develop a network of key internal and external stakeholders essential to the delivery of high-quality education and training across the organisation.
All aspects of the role make a significant contribution to the Trusts reputation as an outstanding teaching, training and education provider, helping deliver the Trust ambition of being the recognised employer and educator of choice in the NE and beyond.
- To develop and implement a marketing communications strategy to promote the Newcastle Clinical Skills Academy (NCSA) to both internal and external audiences.
- Liaise with course leads to identify the target market for courses and develop compelling sales and marketing plans for each course to attract customers and fill delegate places.
- Take a lead role in creating course information and upload onto the NCSA website ensuring content is search engine optimised to improve Google rankings. Review and update the website to ensure that is fit for purpose as the prospectus grows.
- Lead and execute the marketing strategy of the NCSA through integrated campaigns, including social media and digital, advertising, media relations, events and promotional activity. advertising.
- Identify leads and build relationships with appropriate professional organisations, networks, associations, journals etc to promote the NCSA and its courses.
- Form links with third parties to support visibility of the NCSA e.g. www.cpdmatch.co.uk
- Identify, create content and promote the NCSA and its courses via editorials and advertisements in suitable publications e.g. HSJ
- Identify and attend/ exhibit at appropriate conferences and events such as HSJ Patient Safety Congress and Giant Health as well as suitable course-specific events.
- Develop, produce and deliver high quality, influential marketing materials such as leaflets and newsletters to raise the profile of the NCSA and its courses, often working to tight deadlines to ensure delegate places are sold out.
- Follow up and chase potential leads and responses to marketing activity to build relationships and fill delegate places.
- Track and analyse responses to campaigns and advertising, monitoring booking numbers, including regular analysis of website and social media performance using appropriate programs such as Google Analytics, learning from the data and adjusting the marketing strategy accordingly to drive continuous improvement.
- Review intelligence to support origination of new income generation ideas by actively identifying new or active markets.
- Promote the NCSA brand/logos and implement re-branding as required, ensuring this is aligned with the Trusts corporate identity.
- Communicate effectively with a wide range of stakeholders demonstrating highly developed written and oral communication and presentation skills.
As a flexible working friendly organisation, we want to be sure that you can work in a way that is best for us and for our patients, and for you. Speak to us about how we might be able to accommodate a flexible working arrangement. If it works for the service, we will do our best to make it work for you.
Please note it is a requirement of The Newcastle upon Tyne Hospitals NHS Foundation Trust that all successful candidates who require a DBS for the post they have been offered pay for their DBS certificate. The method of payment is a salary deduction from your first months pay.
You will be redirected to Trac to apply for the vacancy. Please expand the job details section and read all of the information before applying for the vacancy
Job description
Job responsibilities
Our activities contribute to the strategic aim of being recognised as an outstanding teaching, training and education provider, helping deliver the Trust ambition of being the recognised employer and educator of choice in the NE and beyond. This post forms a key part of the NCSA team, engaging directly with stakeholders both in-person and virtually, providing high quality Information, Advice and Guidance (IAG) to potential learners and working with the wider team to develop compelling digital content, managing our website promotions to facilitate the promotion of our education and facilities commercial offer.
This is a demanding position, excellent interpersonal and organisational skills are essential a good working knowledge of MS office and generalist IT skills.
The successful candidate will be able to work autonomously when required, have the credibility and confidence to deal with a range of staff across the organisation, and develop a network of key internal and external stakeholders essential to the delivery of high-quality education and training across the organisation.
All aspects of the role make a significant contribution to the Trusts reputation as an outstanding teaching, training and education provider, helping deliver the Trust ambition of being the recognised employer and educator of choice in the NE and beyond.
- To develop and implement a marketing communications strategy to promote the Newcastle Clinical Skills Academy (NCSA) to both internal and external audiences.
- Liaise with course leads to identify the target market for courses and develop compelling sales and marketing plans for each course to attract customers and fill delegate places.
- Take a lead role in creating course information and upload onto the NCSA website ensuring content is search engine optimised to improve Google rankings. Review and update the website to ensure that is fit for purpose as the prospectus grows.
- Lead and execute the marketing strategy of the NCSA through integrated campaigns, including social media and digital, advertising, media relations, events and promotional activity. advertising.
- Identify leads and build relationships with appropriate professional organisations, networks, associations, journals etc to promote the NCSA and its courses.
- Form links with third parties to support visibility of the NCSA e.g. www.cpdmatch.co.uk
- Identify, create content and promote the NCSA and its courses via editorials and advertisements in suitable publications e.g. HSJ
- Identify and attend/ exhibit at appropriate conferences and events such as HSJ Patient Safety Congress and Giant Health as well as suitable course-specific events.
- Develop, produce and deliver high quality, influential marketing materials such as leaflets and newsletters to raise the profile of the NCSA and its courses, often working to tight deadlines to ensure delegate places are sold out.
- Follow up and chase potential leads and responses to marketing activity to build relationships and fill delegate places.
- Track and analyse responses to campaigns and advertising, monitoring booking numbers, including regular analysis of website and social media performance using appropriate programs such as Google Analytics, learning from the data and adjusting the marketing strategy accordingly to drive continuous improvement.
- Review intelligence to support origination of new income generation ideas by actively identifying new or active markets.
- Promote the NCSA brand/logos and implement re-branding as required, ensuring this is aligned with the Trusts corporate identity.
- Communicate effectively with a wide range of stakeholders demonstrating highly developed written and oral communication and presentation skills.
As a flexible working friendly organisation, we want to be sure that you can work in a way that is best for us and for our patients, and for you. Speak to us about how we might be able to accommodate a flexible working arrangement. If it works for the service, we will do our best to make it work for you.
Please note it is a requirement of The Newcastle upon Tyne Hospitals NHS Foundation Trust that all successful candidates who require a DBS for the post they have been offered pay for their DBS certificate. The method of payment is a salary deduction from your first months pay.
You will be redirected to Trac to apply for the vacancy. Please expand the job details section and read all of the information before applying for the vacancy
Person Specification
Qualifications & Education
Essential
- Degree level education and relevant professional qualification
- Post graduate study to master's degree level or equivalent level of experience
Desirable
Knowledge & Experience
Essential
- Demonstrable experience in a speciality i.e. public relations, communications, marketing and/or journalism. This must include developing and implementing strategies, operational and tactical skills, managing websites and preparing online copy/ social media campaigns
- Experience in organising meetings and events for a range of audiences (e.g. industry, academia, healthcare professionals, public)
- Experience of internal and external stakeholder engagement involving multiple and diverse partners
- Good working knowledge of relevant legislation, guidelines and regulation
- Experience of interpreting national policy and direction
Desirable
- Experience to deliver specialist training to other members of the team or of the department
- Experience of working in the NHS and knowledge of the wider NHS landscape
- Demonstrable experience working for a large complex organisation
- Knowledge of market research techniques and how to use market analysis and insight to guide campaign development
Skills & Abilities
Essential
- Ability to write newsletters and other publicity materials.
- Computer literate
- Ability to translate complex information into a clear and easily understood format to a range of audiences at all levels within the organisation and externally
- Ability to produce strategic documentation to a high standard - target audiences will vary but will include board level
- Ability to work to tight timescales, managing multiple projects across multiple work streams, and responding to changing and competing priorities
Person Specification
Qualifications & Education
Essential
- Degree level education and relevant professional qualification
- Post graduate study to master's degree level or equivalent level of experience
Desirable
Knowledge & Experience
Essential
- Demonstrable experience in a speciality i.e. public relations, communications, marketing and/or journalism. This must include developing and implementing strategies, operational and tactical skills, managing websites and preparing online copy/ social media campaigns
- Experience in organising meetings and events for a range of audiences (e.g. industry, academia, healthcare professionals, public)
- Experience of internal and external stakeholder engagement involving multiple and diverse partners
- Good working knowledge of relevant legislation, guidelines and regulation
- Experience of interpreting national policy and direction
Desirable
- Experience to deliver specialist training to other members of the team or of the department
- Experience of working in the NHS and knowledge of the wider NHS landscape
- Demonstrable experience working for a large complex organisation
- Knowledge of market research techniques and how to use market analysis and insight to guide campaign development
Skills & Abilities
Essential
- Ability to write newsletters and other publicity materials.
- Computer literate
- Ability to translate complex information into a clear and easily understood format to a range of audiences at all levels within the organisation and externally
- Ability to produce strategic documentation to a high standard - target audiences will vary but will include board level
- Ability to work to tight timescales, managing multiple projects across multiple work streams, and responding to changing and competing priorities
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
