Job summary
Fixed Term 6 months
We have an exciting opportunity to join our Communications Team.You will play a key role in our work by delivering internal and external communications.
Using your creative skills, you will help grow our digital presence and produce first class content for our social media platforms helping to promote the work of our Trust and our Head to Toe Charity.
You'll be an expert digital communicator, who is able to translate complex information into clear messages and know how to turn the experiences of our staff, patients, service-users and carers into compelling stories.You will help co-ordinate events, surveys and briefings, and be ready to work with our partners on a number of major projects including the Cambridge Children's Hospital.
Main duties of the job
o The post holder will contribute to the successful delivery of the Trust's social media plans, creating and sharing content across Facebook, Twitter and Instagram and working with colleagues in the Communications team to deliver integrated communications campaigns, as well as actively protecting the reputation of the organisation.o With support from the Communications and Engagement Manager, help to build the Trust's reputation through proactive media relations, development of compelling case studies, stakeholder engagement and high-quality communications, ensuring a consistent and co-ordinated approach to all communications activity.o Grow CPFT's digital presence, by developing engaging written, video and graphic content, growing the Trust's digital presence, and reviewing existing channels to identify opportunities for greater engagement.o To support the management and administration of communication channels including dealing with enquiries from the communications inbox, press enquiries and website content editing, training and administration.
About us
Cambridgeshire & Peterborough NHS Foundation Trust is a health & social care organisation dedicated to providing high quality care with compassion to improve the health & wellbeing of the people we care for, as well as supporting & empowering them to lead a fulfilling life.
Our clinical teams deliver many NHS services not only via inpatient and primary care setting but also with the community. These services include Children, Adult & Older Peoples mental & physical health, Forensic & Specialist mental health, Learning Disabilities, Primary Care & Liaison psychiatry, Substance misuse, Social care, Research & Development.
To achieve our goal, we look to recruit high calibre candidates that share our vision & values. As an equal opportunities employer, we encourage applications from all sectors of the community, particularly from under-represented groups including disabled people & members of our ethnic minorities & LGBTQ+ communities.
Job description
Job responsibilities
Please refer to the attached job description and person specification for full details of responsibilities
- Contribute to the on-going development of the CPFT website and effective management of SEO and online presence.
- Maintain and grow social media accounts, developing proactive and engaging content management plans.
- Evaluate the success of digital campaigns and channels on a regular basis reporting to the Communications team.
- Source, research and plan creative written and video content to enhance engagement.
- Identify and capture case studies to promote the Trust and engage key stakeholders and donors.
- Monitor, evaluate and report on media coverage.
Job description
Job responsibilities
Please refer to the attached job description and person specification for full details of responsibilities
- Contribute to the on-going development of the CPFT website and effective management of SEO and online presence.
- Maintain and grow social media accounts, developing proactive and engaging content management plans.
- Evaluate the success of digital campaigns and channels on a regular basis reporting to the Communications team.
- Source, research and plan creative written and video content to enhance engagement.
- Identify and capture case studies to promote the Trust and engage key stakeholders and donors.
- Monitor, evaluate and report on media coverage.
Person Specification
Education / Qualifications
Essential
- Degree or equivalent qualification or equivalent work experience in a relevant role
Desirable
- Degree in relevant subject e.g. journalism, marketing, English, or communications.
Experience
Essential
- Knowledge of SEO and its effective implementation
- Experience of using social media advertising to reach new audiences.
- Use of social media and digital platforms as communications tools.
- Experience using written, digital and verbal skills to present information in a variety of different formats/styles
Desirable
- Knowledge of the NHS and the wider health policy agenda.
- Journalistic, writing or publications experience.
- Experience engaging and working with patients, carers or young people.
Skills & Abilities
Essential
- Excellent verbal and written communication skills.
- Proficient in the use of Microsoft Office applications particularly Outlook, Word, Excel and PowerPoint.
- Use of a wide range of social media platforms.
- General understanding of the principles of project management, with the ability to prioritise and work to tight deadlines.
- Evidence of continued professional development.
- Be self-motivated with the ability to work on own initiative, but also as part of a team.
Desirable
- Digital photography and video creation and editing.
- Familiarity with using web content management systems.
Knowledge & Understanding
Essential
- Recognise people 's right to privacy and dignity, treating every person with respect.
Person Specification
Education / Qualifications
Essential
- Degree or equivalent qualification or equivalent work experience in a relevant role
Desirable
- Degree in relevant subject e.g. journalism, marketing, English, or communications.
Experience
Essential
- Knowledge of SEO and its effective implementation
- Experience of using social media advertising to reach new audiences.
- Use of social media and digital platforms as communications tools.
- Experience using written, digital and verbal skills to present information in a variety of different formats/styles
Desirable
- Knowledge of the NHS and the wider health policy agenda.
- Journalistic, writing or publications experience.
- Experience engaging and working with patients, carers or young people.
Skills & Abilities
Essential
- Excellent verbal and written communication skills.
- Proficient in the use of Microsoft Office applications particularly Outlook, Word, Excel and PowerPoint.
- Use of a wide range of social media platforms.
- General understanding of the principles of project management, with the ability to prioritise and work to tight deadlines.
- Evidence of continued professional development.
- Be self-motivated with the ability to work on own initiative, but also as part of a team.
Desirable
- Digital photography and video creation and editing.
- Familiarity with using web content management systems.
Knowledge & Understanding
Essential
- Recognise people 's right to privacy and dignity, treating every person with respect.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
