Job summary
We are looking for an experienced, enthusiastic and proactive Senior Commercial Marketing Manager to deliver best in class marketing and communications that will engage audiences and position The Royal Marsden as a world-leading cancer centre of excellence and commercial partner of choice.
The Senior Commercial Marketing Manager will support the Associate Director, Marketing to deliver the Trust commercial services marketing programme and contribute towards the development of The Royal Marsden's commercial strategy.
Key skills include campaign planning, delivery and management, creative management, agency recruitment and management, stakeholder engagement, events, team development and budgeting,
Based in Chelsea, with travel to Sutton required, this role sits within the Trust marketing team and is a dedicated commercial marketing role.
Main duties of the job
This role sits within the Marketing and Communications directorate which supports: the Trust, Private Care, commercial services, the School and education offering, and The Royal Marsden Cancer Charity.
This role is a dedicated Trust commercial role that will specifically support the growth of commercial activities at The Royal Marsden, helping achieve our ambitious commercial targets. This includes developing bespoke marketing campaigns and activities to promote:
o Genomics, in line with our genomics strategy, including the new development laboratoryo Additional tests adopted in line with PP expansion objectiveso Fellowships and education, in line with our education strategy
About us
The Royal Marsden NHS Foundation Trust is a world-leading cancer centre. Our role is to offer our patients the best cancer care available anywhere in the world, and to continue to make a global contribution to finding better ways of diagnosing and treating cancer. We employ over 4,500 staff in a diverse range of careers including nursing, medical, science, radiography, pharmacy, occupational therapy, finance and administrative services. We have two hospitals - one in Chelsea, London, and one in Sutton, Surrey - as well as a Medical Daycare Unit in Kingston Hospital.
At The Royal Marsden, we deal with cancer every day, so we understand how valuable life is. When people entrust their lives to us, they have the right to demand the very best. That's why the pursuit of excellence lies at the heart of everything we do.
At the heart of the hospital is our dedicated team. We offer a stimulating and dynamic working environment, a wide range of staff benefits, learning and development opportunities and clear career pathways. There are opportunities to work flexibly across a range of areas and specialities and we welcome flexible working requests from point of hire to support employees work life balance. We are looking for employees who aspire to excellence, share our values and can play a crucial role in our on-going achievements.
Job description
Job responsibilities
For further information please refer to the Job Description & Person Specification.
2.1 Key skills Organised, focussed and calm under pressure, able to manage a diverse portfolio of work Strong strategic thinker and doer, able to feed into the marketing strategy whilst ensuring day-to-day activity supports organisational priorities Ability to negotiate with and influence others at a senior level, both internally and externally Ability to manage multiple projects with conflicting deadlines for yourself and others Able to constantly respond to changing needs and priorities A capable digital marketer, confident in using paid social and email along with knowledge of best practices in reaching audiences through digital channels in addition to having traditional marketing skills in direct marketing, print and production.
Job description
Job responsibilities
For further information please refer to the Job Description & Person Specification.
2.1 Key skills Organised, focussed and calm under pressure, able to manage a diverse portfolio of work Strong strategic thinker and doer, able to feed into the marketing strategy whilst ensuring day-to-day activity supports organisational priorities Ability to negotiate with and influence others at a senior level, both internally and externally Ability to manage multiple projects with conflicting deadlines for yourself and others Able to constantly respond to changing needs and priorities A capable digital marketer, confident in using paid social and email along with knowledge of best practices in reaching audiences through digital channels in addition to having traditional marketing skills in direct marketing, print and production.
Person Specification
Experience
Essential
- Marketing and communications experience - extensive experience in a senior role within a healthcare/commercial/public sector organisation.
- To have experience of developing and implementing brand and marketing strategy
- To have substantial experience managing and developing a marketing team, with at least one direct report
- Proven track record of leading commercial and healthcare related marketing programmes and campaigns - from initial brief to implementation and review
- Experience in all elements of the marketing mix - including media (ABL), direct and digital channels
Desirable
- To have experience of the healthcare sector with understanding of health environment and/or government departments or commercial environment
- Experience of NHS procurement process
Skills/Abilities/Knowledge
Essential
- Excellent understanding of brand and its role within an organisation
- Excellent communication skills both verbal and written including brief writing, copywriting and presentations
- Ability to build strong relationships with key stakeholders across an organisation
- Excellent knowledge of creative design principles, showing good creative appreciation and an ability to recommend direction
- Excellent knowledge of creative design principles, showing good creative appreciation and an ability to recommend direction
Desirable
- Media/advertising experience - planning, negotiation and implementation
Other Requirements
Essential
- Calm and professional; ability to work under pressure, delivering to tight deadlines and budgets and adapt direction as goalposts change
- Tenacious and focused on delivery, 'can do' positive attitude
- Personable and able to work within many multi-disciplinary teams, good team player
Person Specification
Experience
Essential
- Marketing and communications experience - extensive experience in a senior role within a healthcare/commercial/public sector organisation.
- To have experience of developing and implementing brand and marketing strategy
- To have substantial experience managing and developing a marketing team, with at least one direct report
- Proven track record of leading commercial and healthcare related marketing programmes and campaigns - from initial brief to implementation and review
- Experience in all elements of the marketing mix - including media (ABL), direct and digital channels
Desirable
- To have experience of the healthcare sector with understanding of health environment and/or government departments or commercial environment
- Experience of NHS procurement process
Skills/Abilities/Knowledge
Essential
- Excellent understanding of brand and its role within an organisation
- Excellent communication skills both verbal and written including brief writing, copywriting and presentations
- Ability to build strong relationships with key stakeholders across an organisation
- Excellent knowledge of creative design principles, showing good creative appreciation and an ability to recommend direction
- Excellent knowledge of creative design principles, showing good creative appreciation and an ability to recommend direction
Desirable
- Media/advertising experience - planning, negotiation and implementation
Other Requirements
Essential
- Calm and professional; ability to work under pressure, delivering to tight deadlines and budgets and adapt direction as goalposts change
- Tenacious and focused on delivery, 'can do' positive attitude
- Personable and able to work within many multi-disciplinary teams, good team player
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
