Job summary
The Royal Marsden is one of the world's leading cancer centres, recognised internationally for pioneering research, cutting edge treatments, and outstanding patient care. Our Private Care service is the most successful NHS private patient unit in the UK, reinvesting income back into the Trust to benefit all patients.
We are seeking a highly skilled, strategically minded Senior Digital Manager (Private Care) to lead the development, optimisation and continuous improvement of our Private Care digital presence. This role is central to enhancing our brand, strengthening referrer and patient engagement, and supporting commercial growth.
As the digital lead for Private Care, you will own the strategy, performance and evolution of the Private Care website and associated digital products. You'll champion UX, user centred design, accessibility and data driven improvement, ensuring our digital channels offer an exceptional experience to patients, families, clinicians, referrers and international partners--particularly in the Middle East.
You will work closely with senior leaders, the wider Digital, Marketing, Communications and PR teams, and external partners, helping to position The Royal Marsden Private Care as the first choice provider of private cancer care globally.
Main duties of the job
The Royal Marsden Private Care's digital presence is central to our reputation, brand engagement, and private patient acquisition. Our website is the first point of contact for private patients and referrers, driving demand for private care services.This role will lead the strategic development, optimisation, and ongoing management of the Private Care website and associated digital products. There is a particular emphasis on user experience (UX), user-centred design, content and continuous improvement. The post-holder will ensure that Private Care digital channels are intuitive, accessible, and aligned with the needs of patients, families, referrers, and partners. They will drive digital excellence, enhance the Private Care brand online, and work to deliver against our commercial objectives, supporting revenue growth through effective digital engagement, in the UK and internationally (predominantly the Middle East).This role includes dotted-line management responsibilities and requires close, collaborative working relationships with colleagues across the digital, PR and communications and marketing teams.
About us
The Royal Marsden NHS Foundation Trust is a world-leading cancer centre. Our role is to offer our patients the best cancer care available anywhere in the world, and to continue to make a global contribution to finding better ways of diagnosing and treating cancer. We employ over 4,500 staff in a diverse range of careers including nursing, medical, science, radiography, pharmacy, occupational therapy, finance and administrative services. We have two hospitals - one in Chelsea, London, and one in Sutton, Surrey - as well as a Medical Daycare Unit in Kingston Hospital.
At The Royal Marsden, we deal with cancer every day, so we understand how valuable life is. When people entrust their lives to us, they have the right to demand the very best. That's why the pursuit of excellence lies at the heart of everything we do.
At the heart of the hospital is our dedicated team. We offer a stimulating and dynamic working environment, a wide range of staff benefits, learning and development opportunities and clear career pathways. There are opportunities to work flexibly across a range of areas and specialities and we welcome flexible working requests from point of hire to support employees work life balance. We are looking for employees who aspire to excellence, share our values and can play a crucial role in our on-going achievements.
Job description
Job responsibilities
For further information on this role, please see the attached detailed Job Description and Person Specification
Digital strategy and leadership
- Develop and deliver a clear digital roadmap aligned to Private Cares strategic, commercial and patientexperience priorities.
- Provide expert leadership on UX, content quality, accessibility and digital performance.
- Shape digital policies, advise senior stakeholders and influence decisionmaking at a senior level.
UX, content and website management
- Lead a full UX review of the Private Care website, identifying opportunities to improve navigation, accessibility, conversion and user satisfaction.
- Oversee website structure, content, security, functionality and ongoing development.
- Guide content creation in partnership with communications teams, ensuring consistency, quality and alignment with the Private Care brand.
- Ensure digital content meets the needs of key audiences including selfpay patients, GPs, consultants, Embassy referrers, corporates and insurers.
Commercial growth and digital performance
- Optimise user journeys to increase enquiries and reduce dropoff.
- Tailor digital experiences for international audiences, with particular emphasis on the Middle East.
- Monitor competitor activity and market trends to maintain a bestinclass digital experience.
- Lead analytics and reporting, tracking KPIs such as traffic, conversion, engagement and enquiry volumes.
Project and stakeholder management
- Lead digital development projects from concept to delivery, managing suppliers, agencies and internal teams.
- Facilitate workshops and codesign sessions with clinical, operational and corporate colleagues.
Job description
Job responsibilities
For further information on this role, please see the attached detailed Job Description and Person Specification
Digital strategy and leadership
- Develop and deliver a clear digital roadmap aligned to Private Cares strategic, commercial and patientexperience priorities.
- Provide expert leadership on UX, content quality, accessibility and digital performance.
- Shape digital policies, advise senior stakeholders and influence decisionmaking at a senior level.
UX, content and website management
- Lead a full UX review of the Private Care website, identifying opportunities to improve navigation, accessibility, conversion and user satisfaction.
- Oversee website structure, content, security, functionality and ongoing development.
- Guide content creation in partnership with communications teams, ensuring consistency, quality and alignment with the Private Care brand.
- Ensure digital content meets the needs of key audiences including selfpay patients, GPs, consultants, Embassy referrers, corporates and insurers.
Commercial growth and digital performance
- Optimise user journeys to increase enquiries and reduce dropoff.
- Tailor digital experiences for international audiences, with particular emphasis on the Middle East.
- Monitor competitor activity and market trends to maintain a bestinclass digital experience.
- Lead analytics and reporting, tracking KPIs such as traffic, conversion, engagement and enquiry volumes.
Project and stakeholder management
- Lead digital development projects from concept to delivery, managing suppliers, agencies and internal teams.
- Facilitate workshops and codesign sessions with clinical, operational and corporate colleagues.
Person Specification
Education/Qualifications
Essential
- Degree or equivalent experience in digital communications, private healthcare, UX design, digital product management, or a related field.
- Highly developed specialist knowledge
Desirable
- UX, UI, or digital project management certification
Experience
Essential
- Significant experience in developing and managing websites and digital products in a private healthcare organisation
- Proven track record of delivering UX improvements to drive commercial growth and leading design or research projects.
- Experience working with developers, designers, and content specialists.
- Private healthcare experience and ideally experience of marketing to international consumers.
- Experience of working across complex organisations - communicating with multi-disciplinary teams and matrix management
- Management, forecasting and control of budgets, ability to seek out best value propositions.
- Ability to work with senior leaders and attend, contribute and present at private care senior meetings
Skills/Abilities/Knowledge
Essential
- Highly developed understanding of UX principles, user research, accessibility standards, and responsive design.
- Ability to manage multiple projects and prioritise effectively
- Skilled in interpreting analytics and translating insights into action
- Ability to create user journeys, wireframes, or prototypes (working knowledge of common design tools).
- Excellent communication and stakeholder management skills.
- Excellent communication and stakeholder management skills.
- Proven problem solving and negotiation skills
Values and behaviours
Essential
- Commitment to improving patient experience through high-quality digital tools and content.
- Collaborative, proactive, and solutionfocused working style
- Commitment to equity, accessibility, and inclusive design
Person Specification
Education/Qualifications
Essential
- Degree or equivalent experience in digital communications, private healthcare, UX design, digital product management, or a related field.
- Highly developed specialist knowledge
Desirable
- UX, UI, or digital project management certification
Experience
Essential
- Significant experience in developing and managing websites and digital products in a private healthcare organisation
- Proven track record of delivering UX improvements to drive commercial growth and leading design or research projects.
- Experience working with developers, designers, and content specialists.
- Private healthcare experience and ideally experience of marketing to international consumers.
- Experience of working across complex organisations - communicating with multi-disciplinary teams and matrix management
- Management, forecasting and control of budgets, ability to seek out best value propositions.
- Ability to work with senior leaders and attend, contribute and present at private care senior meetings
Skills/Abilities/Knowledge
Essential
- Highly developed understanding of UX principles, user research, accessibility standards, and responsive design.
- Ability to manage multiple projects and prioritise effectively
- Skilled in interpreting analytics and translating insights into action
- Ability to create user journeys, wireframes, or prototypes (working knowledge of common design tools).
- Excellent communication and stakeholder management skills.
- Excellent communication and stakeholder management skills.
- Proven problem solving and negotiation skills
Values and behaviours
Essential
- Commitment to improving patient experience through high-quality digital tools and content.
- Collaborative, proactive, and solutionfocused working style
- Commitment to equity, accessibility, and inclusive design
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
