Job summary
The Royal Marsden is a world-leading cancer centre specialising in cancer diagnosis, treatment, research and education. In partnership with the Institute of Cancer Research we are one of the largest comprehensive cancer centres in Europe, seeing and treating over 60,000 NHS and private patients each year.
We are looking for an inspirational Head of Marketing to lead a highly talented in-house marketing team. You will bring first class marketing skills and extensive expertise ideally from healthcare or the commercial sector, to enable the Trust and The Royal Marsden Private Care to achieve their strategic and business objectives, whilst supporting The Royal Marsden Cancer Charity to drive brand awareness. You will be instrumental in promoting both the Trust's and Private Care's image and reputation as a world leader in oncology.
We are looking for someone with a proven track record in marketing at a senior level with exceptional leadership and team building skills, a confident communicator, as well as someone who is motivational, energetic and determined.
If this role sounds perfect for you, and you'd like to lead The Royal Marsden's Marketing team here on the Fulham Road, in Chelsea, please apply swiftly
Main duties of the job
Together with the Director of Marketing and Communications, develop and manage the implementation of The Royal Marsden's Trust, Private Care, School and BRC marketing strategies ensuring that they support the overall business strategy, establishing The Royal Marsden's position as a thought leader whilst driving commercial targets and managing costs.
Alongside the Director of Marketing and Communications act as the brand guardian for The Royal Marsden and its associated sub brands. Lead the development and roll-out of the brand across the organisation.
Inspire and lead the marketing team to offer a first-class creative service that constantly delivers above expectations and offer marketing consultancy and expertise to business partners across all areas of the Trust, Private Care, School, BRC and Charity
About us
At the heart of the hospital is our dedicated team. We offer a stimulating and dynamic working environment, a wide range of staff benefits, learning and development opportunities and clear career pathways. There are opportunities to work flexibly across a range of areas and specialities and we welcome flexible working requests from point of hire to support employees work life balance. We are looking for employees who aspire to excellence, share our values and can play a crucial role in our on-going achievements.
Job description
Job responsibilities
Key Tasks and responsibilities
Communicate The Royal Marsdens brand pledge, Life demands excellence to both internal and external audiences, keeping it at the heart of all marketing initiatives.
Develop and deliver marketing programmes to promote the image and reputation of The Royal Marsden as an NHS influencer and thought leader.
Together with Director of Marketing and Communications set the marketing strategy for the Trust and associated business areas (Private Care, School, BRC) working with senior colleagues as appropriate. Work with the senior marketing managers to then deliver the agreed operational marketing plans and manage the budget for the different business areas accordingly. Budget responsibility of £750,ooo.
Work in partnership with The Institute of Cancer Research and other healthcare partners, on projects with shared interest and accountability. For example, research, shared service delivery and education.
Job description
Job responsibilities
Key Tasks and responsibilities
Communicate The Royal Marsdens brand pledge, Life demands excellence to both internal and external audiences, keeping it at the heart of all marketing initiatives.
Develop and deliver marketing programmes to promote the image and reputation of The Royal Marsden as an NHS influencer and thought leader.
Together with Director of Marketing and Communications set the marketing strategy for the Trust and associated business areas (Private Care, School, BRC) working with senior colleagues as appropriate. Work with the senior marketing managers to then deliver the agreed operational marketing plans and manage the budget for the different business areas accordingly. Budget responsibility of £750,ooo.
Work in partnership with The Institute of Cancer Research and other healthcare partners, on projects with shared interest and accountability. For example, research, shared service delivery and education.
Person Specification
Education/Qualifications
Essential
- Marketing related Degree or CIM qualification
- Experience at managing at a senior level
Experience
Essential
- Marketing and communications experience - relevant full time employment at a senior role within a blue chip company, FMCG background, agency or Healthcare organisation or national healthcare charity
- To have experience of developing and implementing marketing strategy
- To have experience of leading and developing a brand strategy across an organisation
- To have experience of writing, presenting and driving business cases though a senior team
- To have relevant experience managing and developing a marketing team with at least three direct reports
- To have managed a variety of third-party agencies, including agency pitch, selection and appointment
- Proven track record of leading marketing programmes and campaigns - from initial brief to implementation and review
- Proven track record specifically of direct and though the line marketing and brand management
- Experience in all elements of the marketing mix - including advertising, media, direct and digital channels
- Experience of both business to consumer and business to business marketing
- Experience of working across complex organisations - communicating with multidisciplinary teams and matrix management
- Management, forecasting and control of budgets and being able to deliver high profile campaigns on challenging budgets
- To have represented Directors and Senior Management at panels and meetings
Desirable
- To have relevant experience of healthcare and the charity sector with understanding of the health environment and/or government departments or commercial environment
- Experience of delivering a rebrand and roll out programme through a complex organisation
- Experience of NHS procurement process
Skills/Abilities/Knowledge
Essential
- Excellent understanding of brand and its role within an organisation
- Excellent communication skills both verbal and written including brief writing, copywriting and presentations
- Ability to build strong relationships with key stakeholders across an organisation
- Excellent knowledge of creative design principles - showing good creative appreciation and an ability to recommend direction
- Good production awareness with experience of all forms of print, cost management and efficiencies
- Methodical worker - with good organisation skills and good eye for detail
- Excellent organisational skills, with the ability to manage many different projects all with competing priorities and stakeholder needs
- Proven problem solving and negotiation skills
- Media/advertising experience - planning, negotiation and implementation
Desirable
- PR and communication experience
Person Specification
Education/Qualifications
Essential
- Marketing related Degree or CIM qualification
- Experience at managing at a senior level
Experience
Essential
- Marketing and communications experience - relevant full time employment at a senior role within a blue chip company, FMCG background, agency or Healthcare organisation or national healthcare charity
- To have experience of developing and implementing marketing strategy
- To have experience of leading and developing a brand strategy across an organisation
- To have experience of writing, presenting and driving business cases though a senior team
- To have relevant experience managing and developing a marketing team with at least three direct reports
- To have managed a variety of third-party agencies, including agency pitch, selection and appointment
- Proven track record of leading marketing programmes and campaigns - from initial brief to implementation and review
- Proven track record specifically of direct and though the line marketing and brand management
- Experience in all elements of the marketing mix - including advertising, media, direct and digital channels
- Experience of both business to consumer and business to business marketing
- Experience of working across complex organisations - communicating with multidisciplinary teams and matrix management
- Management, forecasting and control of budgets and being able to deliver high profile campaigns on challenging budgets
- To have represented Directors and Senior Management at panels and meetings
Desirable
- To have relevant experience of healthcare and the charity sector with understanding of the health environment and/or government departments or commercial environment
- Experience of delivering a rebrand and roll out programme through a complex organisation
- Experience of NHS procurement process
Skills/Abilities/Knowledge
Essential
- Excellent understanding of brand and its role within an organisation
- Excellent communication skills both verbal and written including brief writing, copywriting and presentations
- Ability to build strong relationships with key stakeholders across an organisation
- Excellent knowledge of creative design principles - showing good creative appreciation and an ability to recommend direction
- Good production awareness with experience of all forms of print, cost management and efficiencies
- Methodical worker - with good organisation skills and good eye for detail
- Excellent organisational skills, with the ability to manage many different projects all with competing priorities and stakeholder needs
- Proven problem solving and negotiation skills
- Media/advertising experience - planning, negotiation and implementation
Desirable
- PR and communication experience
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
UK Registration
Applicants must have current UK professional registration. For further information please see
NHS Careers website (opens in a new window).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
UK Registration
Applicants must have current UK professional registration. For further information please see
NHS Careers website (opens in a new window).
